The executive cohort is an elite group of marketing communications practitioners
— accomplished people just like you. During your WVU IMC graduate journey,
you'll also engage with other students in your chosen elective and specialty
courses. Plus, you'll join a global network of 2,500+ marcom pros.
Not only are you joining the 2,500+ network, you'll have the opportunity
to learn from them. From mentorship to continuing education opportunities,
our alumni are a close-knit group with a lot of expertise. And they are
passionate about supporting each other. Once a Mountaineer, always a
This elite cohort intrinsically incorporates a focus on leadership development
and strategic thinking to help aspiring executives become more effective
leaders and decision-makers. You'll learn not only from executives, but
also from the other aspiring executives who will be in the virtual seat
next to you.
LEARN KEY SKILLS
Within the curriculum, you'll benefit from an emphasis on problem-solving,
critical thinking and data analysis. You'll have opportunities to choose
courses that align with your professional goals. Plus, some courses include
built-in certifications, which add further credentials to your resume
and can positively impact your earning potential.
CUTTING EDGE RESOURCES
During your graduate journey in this cohort, you'll be able to supplement
your studies with professional development workshops focused on what's
happening today in the marcom world. You'll also have access to industry
resources like the Association of National Advertisers (ANA).
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