Up-to-Date Course Content
We're always evolving course content to meet the needs of our dynamic industry. As a Digital Marketing Communications student, you will take 10 three-credit courses, totaling the 30 credit hours required for graduation. You can choose to complete the degree in an accelerated format that allows you to finish in one year, or spread courses out over 18 months.
Application and Technology Courses
Content and Production Courses
Strategy and Campaign Planning Courses
- DMC 661 Audience Research and Segmentation
- DMC 673 Campaign Metrics and Assessment
- DMC 665 Customer Engagement Ethics and Strategies