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Executive Comm and Leadership

Executive Comm and Leadership (IMC 648) students will examine the changing strategic position of communications within modern businesses and organizations, the importance of communications as a component of executive leadership, and the new imperative that communications deliver measurable results tied to business and organizational goals and objectives.

Course Learning Outcomes

  • Explain why communications is an executive function
  • Think critically about common practices in communications
  • Build a new toolkit for executive communications
  • Distinguish executive communications from brand marketing
  • Examine how new digital platforms will change executive communications
  • Manage new demands for accountability from communications leaders
  • Develop a budget for marketing efforts

Topics

  • Communications in the C-Suite: Rise of the CCO
  • Are messages and media training the enemy?
  • C-Suite profiles, the holy grail gets more elusive
  • C-Suite styles, brand conformity v. individuality
  • Crisis leadership from the C-Suite
  • C-Suite on social media
  • ROI, Communications’ Achilles heel
  • Wrap-Up