IMC consultant with more than 20 years of experience
Teaches IMC 612 - Audience Insight
2017 Alexia Vanides Online Teaching Award Recipient
Bonnie Harris is an adjunct instructor for the West Virginia University Integrated Marketing Communications (IMC) program teaches IMC 610 - Introduction to IMC.
Harris is the founder of Wax Marketing, Inc. an integrated marketing agency based in St. Paul, Minnesota. Bonnie and her team designed and implemented IMC strategies for clients across the United States, focused primarily on midsized companies in the healthcare, technology and manufacturing industries.
Prior to founding her IMC practice, Bonnie worked in the technology industry for 16 years, eventually rising to the role of vice president, where she oversaw sales, marketing and operations for nine profit centers in eight states. She received her master’s degree from the West Virginia University IMC program in December of 2007 and completed her Bachelor of Science degree at the University of Minnesota in 2001.
Past Student Feedback
- Prof. Harris gave detailed descriptions and feedback during the learning experience per discussion and post assignments. I enjoyed working with Professor Harris. She is passionate about seeing her students succeed.
- Professor Harris' comments helped me more thoroughly develop my thoughts. I appreciated her attention to detail and genuinely felt she was engaged in each week's discussion. Her engagement motivated me to create better discussion posts.
- Professor Harris gave me feedback on assignments that was invaluable to me and I will be able to use it in the future of my career goals.