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Duane E. Dub

Former global senior marketing manager in IMC at IBM

Teaches IMC 611 - Marketing Research and Analysis

With a long career in management, leadership and strategic marketing applications, direct marketing, database, advertising and public relations, Duane Dub brings deep knowledge and expertise to every business challenge and teaching opportunity.

A former global senior marketing manager in integrated marketing communications (IMC) at IBM, Dub became an instructor at both West Virginia University and Eastern Michigan University teaching a variety graduate and undergraduate IMC and marketing courses.

While at IBM, Dub developed and deployed global IMC programs for a variety of industries: banking, insurance, chemicals and petroleum, electronics, and energy and utilities. He also helped launch an emerging business opportunity unit focused on wireless broadband, and sensors and actuators, which became the foundation for IBM’s corporate Smarter Planet initiative.

Dub managed the North American direct marketing efforts for the Year 2000 project, and demand generation activities to the small and medium businesses. His campaign and management efforts won recognition and numerous awards both from IBM and the industry. He was also the North American integrated marketing communications (IMC) lead for both the personal computing division, and sectors and industries.

Pre-IBM, he directly managed agency support to clients such as Proctor & Gamble, Chrysler Corporation, Volkswagen/Audi of America, Mead Johnson Pharmaceuticals and Citizens Bank Corp. He also served in various public relations, advertising and marketing positions for Tatham, Laird & Kudner Advertising, The Detroit Free Press, Lexitel Corporation, Wolf Detroit Marketing Group and R. L Polk & Company.

Dub received both his Bachelor and Master of Arts degrees in advertising and public relations from Michigan State University, and earned the APR (Accredited in Public Relations) designation from the Public Relations Society of America. An avid golfer, he is also a certified professional coach and lives in Chandler, Arizona, with his wife Diane.

Past Student Feedback

  • Professor Dub's feedback was thoughtful and meticulous. He pushed us to learn and improve more than any other professor I've experienced in the program. He didn't just knock points off, but explained specifically why he did so and how the work should be tweaked or improved.
  • Excellent. Professor Dub was active in all discussion posts and added thought–provoking ideas that assisted in the implementation of the Integrated Marketing Communications plan. I always looked forward to his responses and guidance.
  • Professor Dub was the most responsive IMC teacher I have had to date. He provided the most feedback on my discussions and papers than any other professor and I found this to be extremely beneficial. He constantly asked questions to make me think critically and make me a better student.