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Frank Marra

Professor and practitioner in Rochester, New York

Teaches IMC 628 - Applied Public Relations and IMC 631 - Crisis Communication

Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.

Marra has taught at Rochester Institute of Technology, the University of Maryland, Ithaca College, Cornell University and the Simon School of Business at the University of Rochester. He was also a member of the faculty at the Curtin University Business School in Perth, Western Australia, and at Zayed University in the United Arab Emirates.

Marra has worked as a public relations practitioner, as well as at radio and television stations, including the top-rated talk radio station in Washington, D.C.

Marra is a former president of the Public Relations Society of America’s Finger Lakes Chapter and co-chaired PRSA’s MBA Project for two-years.

Marra earned his bachelor’s degree from Carleton University (Ottawa, Ontario), master’s degree from the University of Florida and doctorate from the University of Maryland.

Past Student Feedback

  • Dr. Marra did an excellent job participating on the discussion board with the class over the course of the semester. He constantly challenged us with new thought–provoking questions in response to our posts, and engaged in conversation with us when we would reply. I enjoyed his course very much.
  • Engaging with Dr. Marra in the discussion boards and his in depth feedback for grading was such a good learning experience. He provided comments, links, and examples to help us better understand. His weekly lessons were also relevant and thoughtful.
  • Dr. Marra was great - always had a response to everyone's post. Definitely encouraged us to think outside of the box.

Podcast Guest

  • Diversity, PR, and Storytelling: Frank Marra Shares His Expertise with IMC Professionals