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Kristen Buzan

Senior Marketing Manager

Teaches IMC 641 - Social Media and Marketing

Former senior marketing manager for U-verse Marketing at AT&T, responsible for leading their social media strategy

Buzan spent over a decade at AT&T. Specifically, she led the team responsible for the U-verse TV customer base with a focus on increasing revenue and reducing customer churn. With experience in direct marketing, social media, and mass media she is a well-rounded marketer who loves to bring real-life examples into the discussion board.

Buzan’s undergraduate degree is in Communications from The University of Illinois and her Master of Business Administration is from Penn State University.

Buzan and her husband have a daughter and live in the suburbs of Omaha, Nebraska. She is active in the community focusing on food insecurity. When she isn’t chasing around her young daughter or working, you can find her testing out new recipes in the kitchen.

Past Student Feedback

  • Professor Buzan did a great job with the discussion participation. I really appreciated that she brought in additional relevant topics to the threads each week. With social media changing so quickly I think this is a wonderful addition to the typical online discussion.
  • The most helpful part was the feedback from Kristen Buzan. I think she has done the best job of any of my professors to date in providing valuable feedback.
  • I loved the "Learning through Doing" part of this course. Building a social media plan and having feedback through each step was wonderful. I never felt overwhelmed with the assignment. I felt as though I had time to work through my issues and thoughts before moving onto the next step. The professor offered great feedback and was extremely attentive concerning my understanding and learning throughout the course. I would recommend her to any of my cohort. This was my favorite class, hands down!