President of a full service marketing research firm specializing in communications, new technology and consumer products
Lead Instructor, IMC 611 - Marketing Research & Analysis
Dr. Cobbey holds a B.A. in Anthropology and M.A. in Journalism from Ohio State University. Her doctorate is in Mass Communications with a minor in Marketing from Syracuse University, where she held the John Ben Snow Research Assistantship in the Communications Research Center at the S.I. Newhouse School of Public Communications.
Dr. Cobbey has been actively involved in the field for 30 years. She held management
positions at Knight Ridder Newspapers, Minneapolis Star Tribune, and the San Francisco
Chronicle. She has been on the forefront of new media technology beginning
in the early 1980’s with the first interactive information service developed
by Knight Ridder and AT&T in southern Florida. She started Cobbey & Associates
in 1995 to provide full service marketing research including qualitative and quantitative.
She provided marketing research, website development and usability testing for
many of the early dot.coms. Her clients include Charles Schwab, USAToday,
Hewlett-Packard, Tanimura & Antle, Guthy-Renker, The Oakland Tribune, and The
San Jose Mercury News. Her company continues to assist clients with their
marketing and research needs. She has an interest in NevadaTravel.Net, a travel
resource for the state of Nevada, serving tourists to the state for over 10 years.
Dr. Cobbey has been teaching marketing and marketing research in distance education graduate programs for over 15 years. She has been teaching Marketing Research and Analysis in the IMC program for 11 years. As Lead Instructor, she actively works to improve the course, paying close attention to feedback from students and other faculty members.
In her spare time, Dr. Cobbey enjoys the outdoors, travel and cooking. She
lives in Gold Hill, Nevada with her husband, David Toll, a writer.
Past Student Feedback
- Dr. Cobbey is extremely active on the discussion board and provides excellent feedback when we need a little guidance on a concept. Her turnaround time on grading has been the something I appreciate the most. I look for her feedback on assignments to help I guide me in areas I need to dive deeper as well as areas I’m showing strength.
- I highly rate Dr. Cobbey's participation on the discussion board. She always made great recommendations and encouraged us to think deeper. Very respectful and considerate.
- Excellent. Dr. Cobbey provided outstanding feedback and encouraged further discussion.