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Visual Information Design

Visual Information Design (IMC 635) is designed for a general audience – you don’t have to be a designer or an artist in order to benefit from the course content. You will be required to do some analysis of visual communications, however, as well as produce some visuals for assignments. Nothing beyond general computer skills are necessary to complete these assignments.

Course Learning Outcomes

Upon successful completion of IMC 635, students will be able to:
  • Effectively critique visual information displays.
  • Explain the basis of visual perception and memory.
  • Identify and describe core principles of design and typography.
  • Summarize elements of the verbo-visual communication process.
  • Define and explain the concept of visual literacy.


  • Understanding the Shape of Content
  • Exploring Space – the Initial Frontier
  • Applying Unity Harmony in Design
  • Using Form Factors to Reveal Context
  • Creating Thematic Unity With Storyboards
  • Deploying Effective Typography Color
  • Designing Purposeful Informational Graphics
  • Wrap-up Week

What is the most exciting part of this elective?

We peek behind the curtain at what makes visual information design work and how effective it can be as a tool for designers and non-designers alike.

Each week builds on the previous one to help students gain a deeper understanding of visual perception and memory. We explore graphic-design elements and the trifecta of graphic design: layout, color, typography, then show how to integrate these elements to craft powerful and effective visual displays.

The emergence of digital and mobile makes a foundation in the power of images and the basics of design a valuable addition for IMC students to include in their quiver of skills.

What skills will someone take away from this course that can be applied to their career?

A working base for how images and memory function. How color, layout, and typography can be used to break down an image or a graphic display, as well as how to use these elements when creating your own displays.

We also explore the power of verbo-visual messages and how to apply them to create representational, abstract and symbolic content. You’ll take away tools such as layout grids and the basics of effective information graphics that can serve you no matter what kind if position you eventually land.

What careers/job titles might require skills from this course?

Creative Director Advertising Representative Marketing Manager Publications Director Business Development Graphic Designer Web Developer Art Director


William Pitzer
Profile: Pitzer