From application to graduation, the WVU Marketing Communications staff, faculty and network is there to support you in every step of your journey to reaching your goals.
To apply to the Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications program at WVU Reed College of Media, use the Online WVU Graduate Application for Admission. Upon acceptance to the program, you will receive an acceptance letter via email and mail. Once you receive the letter, inform us of your intent on beginning the program.
Our manager of recruitment and retention, Dan Sadler, is here to answer all of your questions about
our programs and the application process. Find what program fits
your desired career path, learn more about our curriculum and all
of the benefits of becoming part of the WVU marketing communications
network during one of our online or in-person
info sessions with Ryan himself.
- Data Marketing Communications: 4935
- Digital Marketing Communications: 4938
- Integrated Marketing Communications: 4932
- Graduate Certificate in Integrated Marketing Communications: CG13
- Graduate Certificate in Creative Strategy: CG48
- Graduate Certificate in Data Marketing Communications: CG49
- Graduate Certificate in Digital and Social Media: CG50
- Graduate Certificate in Healthcare Communication: CG51
- Graduate Certificate in Higher Education Marketing: CG52
- Graduate Certificate in Public Relations Leadership: CG53
- $60.00 nonrefundable application fee (may be waived by attending an information session).
- Personal Statement detailing your interest in the program and how it will support
- Official Academic Transcripts
- TOEFL or IELTS Scores (international students only)
- Letters of Recommendation (Optional)
- GRE or GMAT Scores (Optional)
You’ve received your Acceptance Letter. Congratulations! Now what?
Welcome to the Mountaineer Community! First, you will need to make sure you have submitted any missing information and let the program know your intent to start.
- Submit final and all necessary official documentation.
- Accept Your Seat – Let your program know you accept your admission and intend on starting your studies.
Claim WVU Account
Once you receive your WVU ID number, you can claim your account to
set up your MIX email and DUO Authentication.
- Congrats! You're in. Now that you’ve received official notification of your acceptance, it’s time to get down to business. Visit admissions.wvu.edu/admitted and follow the steps on the website.
- Using your name, last four digits of your social security number
or WVU ID number provided on your acceptance letter, go to
https://login.wvu.edu/ and select
- You will then receive the information needed to access the Portal. From there, go to students.wvu.edu and enter the WVU Portal where you can access your Mountaineer Information Xpress (MIX) email and complete the first step required to enroll at WVU — paying your academic deposit.
- Set up DUO 2-Factor Authentication (Required for all students). Download the DUO Mobile app and enroll in DUO at twofactor.wvu.edu. Experiencing technical issues? Contact WVU ITS: https://it.wvu.edu/
- WVU Online students who wish to obtain an official WVU Mountaineer Card can now submit a photo electronically and have their card mailed to them. NOTE: This service is available for out-of-area students only who are taking online/off-campus courses. Students that live in the Morgantown area are required to come by one of our Card Office locations to have their card made and picked up in-person. Get your WVU Mountaineer Card.
- Need technology support - contact Information Technology Services (304) 293-4444, ITSHelp@mail.wvu.edu, https://wvu.teamdynamix.com/TDClient/1976/Portal/Home/
Register for Classes and Meet Your Advisor
Our Online Student Success Advisor, who can be reached at (304) 293-8683, is here to assist you during your time in our programs .
How do I schedule my courses online?
- Log into the WVU Portal.
- Click the STAR link. If prompted, enter your Login credentials to continue.
- Select Student Services & Housing.
- Select Registration.
- Select Add or Drop Classes.
- Select Term (i.e., Fall 2020).
Note: you will have to do this separately to register for multiple semesters. At the bottom of the page under “Add Classes Worksheet” add each 5-digit CRN into a separate box Click “Submit Changes” at the bottom of the page to officially register for courses.
Students are automatically enrolled in the Marketing Communications Orientation course on eCampus. Students will need to login ecampus.wvu.edu using their WVU credentials to access this course. Once logged into eCampus, students will see the Orientation listed under “My Courses.” Click on the “Marketing Communications Orientation” course to access the modules. Once a student completes all required modules, they will be awarded 10 bonus points in their introduction course at the end of the first week of classes.
Be sure to familiarize yourself with the University's rules, policies and procedures.
As a graduate student at WVU, you are a part of internationally recognized academic programs. You have access to expert mentors and advisors, funding opportunities, and the chance to conduct research and present your findings — all within a welcoming community. Get Started.
The bookstore offers a one-stop shop for your textbook needs. Learn how to pay for your books with financial aid.
To provide easy to access resources, we have a Dashboard in eCampus available for current students to access useful documentation and updates for the program. If you do not have the Dashboard on eCampus, ask your advisor to help you enroll.
Check out exclusive job postings, earn achievement badges, and use the directory through the WVU MC Network! Request access to connect with faculty, alumni and current students.
Our network is here to help you continuously advance. Be sure to
MC Network profile and follow along the journey of your
peers. Check out the MC Network Job Board to find your next opportunity,
reach out for career advice on our job board and connect with fellow
In our commitment to supporting your professional development, our team is continuously developing new opportunities to grow your network and provide professional guidance.
The mentorship program connects experienced alumni and friends of the college with current students, like you, to foster a learning community in addition to the classroom. The goal of the program is not to help students find a job — it's to help them prepare for today's competitive industry with guidance and insight. Each mentorship pairing can include a variety of formats and serve a variety of purposes, depending on the needs of the individual student.
Check back for information about our next group of Mentors!
Immerse Yourself in the Mountaineer Community!
Follow us on our social media platforms @wvuimc to stay up to date with the latest happenings. And be sure to follow WVU on social media platforms @WestVirginiaU.
Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.
The Marketing Communications Today Podcast is LIVE on Thursdays at 1:00 EST to the syndicated show at the intersection of data-driven decision making and marketing practice.
Familiarize Yourself with WVU Systems
Understanding the WVU Systems is an important step toward success in the online programs. Explore Portal, Star, eCampus and your mix email to make sure you can access everything.
Portal allows you to register for classes, check your grades, send and receive e-mails, review and accept financial aid awards and packages, sign up for on-campus housing and pay your tuition and fees. It's your one-stop hub for important information.
STAR to manage all forms of student information, including
standardized test scores, course enrollment, fees, and degrees
WVU’s eCampus learning platform is an intuitive, sophisticated learning environment accessible on multiple devices, that is at the center of your learning experience. Not only will you be able to access all course materials, but it is your place to make the most of your graduate program. Make sure to utilize all of the features of this online learning platform to build a robust portfolio, network with other professionals and learn about the marketing communications industry from the perspective of those who are leading it.
After acceptance into the program, we will communicate with you regularly on your student email. Please be sure to check it often!
Start Strong and Finish Even Stronger – Tips for Success as an Online Students
Welcome to the Mountaineer family! We want you to be successful, and we are here to help. Follow these tips for a strong start to finish stronger.
First, make sure to always remember, our support team is here to help you. If you are ever stuck, feel free to reach out to one of us for help. WVU also offers Student Success programs and services to help you along your path.
Your Classes are Just a Click Away
Today, life and work merge more than ever before. Your schedule is full of commitments. Our online degrees and certificates meet you where you are, making it easier to integrate education more seamlessly into your life. You’ll learn, interact, and present on a digital platform and use video conferencing tools to connect with student peers and study groups — with the added bonus of polishing skills that are essential in today’s tech-driven communications world.
24/7 Access to Course Materials, Syllabus and Assignments
WVU’s eCampus learning platform is an intuitive, sophisticated learning environment accessible on multiple devices, that is at the center of your learning experience. Through eCampus you can:
- Access course materials, syllabus, assignments, grades, lecture videos
- Connect with instructors
- Engage in discussions with classmates
Making the decision to start your journey toward a graduate degree in an online course setting can be challenging — especially when you are working a full-time job, juggling your personal responsibilities, and trying to maintain a social life. However, committing to graduate school does not mean giving up on the other parts of your life. It does mean, though, that you need to acknowledge the challenges that are about to come your way and come up with a game plan to overcome them. Alumni of the Data and Integrated Marketing Communications programs provided some useful tips for managing time.
Some tips include:
- Focus on the end result and your end goal.
- Prioritizing is going to be key.
- Stay focused and organized.
- Don't procrastinate.
- Set aside time to study.
As an online student, you’re also a member of this incredible University and a global community of Mountaineers. Take the time to tour everything WVU has to offer.
WVU is a family of distinctive campuses united by a single mission. From the groundbreaking research of our flagship in Morgantown to the liberal arts hub of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley — we are leveraging our talents and resources to create a better future for West Virginia and the World. Learn more about WVU.
President E. Gordon Gee
Gordon Gee is one of America’s most prominent higher education leaders, having served as president of some of the most prestigious public and private universities for more than three decades.
Maryanne Reed, Provost and Vice President for Academic Affairs
Maryanne Reed is committed to WVU’s land-grant mission of ensuring access to exceptional education, supporting and facilitating innovative research and serving the needs of the state and people of West Virginia.
Can't visit campus in person? View the virtual tour.
WVU takes pride in its athletics programs. To keep up to date on the latest sports, visit wvusports.com.
Whether you're an IMC strategist, a data-driven marketer, a public relations practitioner, a creative advertiser, or play any other role in the marketing communications industry, this is an annual learning and networking event you should attend. Integrate focuses on the latest trends shaping our fast-evolving industry. Speakers cover emerging subjects like data-driven marketing decision-making, how virtual reality changes the ways we can engage target audiences, and diversity and inclusion in the IMC world. Speakers from both global companies and entrepreneurial start-ups share insider views of industry-shifting campaigns that have changed how consumers feel about their brands. No matter how you engage customers, Integrate will help you do it better. Visit integrate.wvu.edu for the latest schedule of events.