DINFOS faculty
Melissa Boatwright
Director of Sales Insights for Europe and Latin American at LinkedIn
Teaches IMC 610 - Introduction to IMC (DINFOS cohort) and IMC 618 - PR Concepts and Strategy
Melissa Boatwright is the Director of Sales Insights for Europe and Latin American at LinkedIn. She leads a team of data storytellers who use data aggregated from the 700+ million LinkedIn members to help companies improve their talent, sales, learning or marketing strategies.
Sandra Ducoffe
Over 30 years of experience in higher education; research focused on communication effects in advertising
Teaches DMC 661 - Audience Research and Segmentation and IMC 612 - Audience Insight
Dr. Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
Will Oechsler
Strategic Business Executive
Teaches IMC 634 – Digital Storytelling
Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, he oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.
William Pitzer
Illustrator, Designer and Writer
Teaches IMC 635 - Visual Information Design
William (Bill) Pitzer is an illustrator, designer and writer, specializing in creating compelling content for print and online media.
Philip R. Sturm
Professor of Brand Management Courses for 15+ years
Teaches IMC 613 - Brand Equity Management
Dr. Philip Sturm has been teaching graduate-level brand management courses at three universities for the past +15 years.