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Alumni on the Move

The marketing communications programs at WVU have aided brilliant and talented people to achieve their dreams and to find success within the industry. Alumni are encouraged to submit their job promotions, successful campaign stories and other additional materials for us to share on our website, social media accounts and in future blog articles.

Share Your Successes


Marshall DeMerittMarshall DeMeritt

Integrated Marketing Communications 2014
Deputy Program Manager
Synergy BIS
Shepherdstown, WV

Marshall DeMeritt was recently promoted to Deputy Program Manager supporting the IT application development and modernization initiatives of the United States Coast Guard at the Command, Control, Communication, Computer, Cyber and Intelligence Service Center (C5ISC).

"The work my team is performing at C5ISC, on behalf of the United States Coast Guard, is essential to the Coast Guard completing there every day missions across the globe."



Alexa YaksichAlexa Yaksich

Integrated Marketing Communications 2018
Senior Marketing Associate
Armanino LLP
Pittsburgh, PA - Remote (Company HQ San Ramon, CA)

Alexa recently began a new role as a Senior Marketing Associate at Armanino where she will be managing marketing efforts for Strategy & Transformation, as well as Armanino's Media Agency. This will include events, digital efforts, campaigns and content creation. At the same time, she also began teaching Public Speaking at her alma mater, St. Vincent College, as an Adjunct Professor. She loves making a difference in the student's lives and teaching them everything she can.

"Being an adjunct professor while working professionally has given me a new appreciation for my chosen marketing communication career path. I'm learning something new every single day, from both my employer and my students - and at the same time, able to teach my student's everything I am learning in my marketing career."



Zach CostelnockZach Costelnock

Data Marketing Communications 2019
Brand Manager - Parkhurst Dining
Eat'n Park Hospitality Group
Pittsburgh, PA

Zach recently moved back to the Pittsburgh area from Denver, CO and accepted a new position as Brand Manager of the Parkhurst Dining division at Eat'n Park Hospitality Group.

Within this role, Zach be responsible for driving guest engagement and brand affinity for Parkhurst Dining through effective marketing strategies and implementation of go-to-market site-level tools and templates. He will also be the primary Corporate Marketing liaison to Field Marketing, ensuring brand programs and campaigns are resonating with guests and client partners and meeting established KPIs.

"My wife and I welcomed our first child in August and wanted to move a little closer to family. After spending the last seven years in various Field Marketing roles within the alcohol industry, I'm excited to get back to a more office based role which will allow me to spend more time with my growing family."



Jayla MurdockJayla Murdock

Integrated Marketing Communications 2021
Prevention Campaign Specialist
National Sexual Violence Resource Center
Harrisburg, PA

After graduating from the WVU Integrated Marketing Communications program with a specialization in digital and social media in December 2021, Jayla received an offer in February 2022 to be the Campaign Prevention Specialist at the National Sexual Violence Resource Center (NSVRC).

As a member of the Communications Department, her role is to assist with messaging, public relations, marketing, social media outreach and publication development. She also coordinates and implements public awareness and prevention activities including the annual Sexual Assault Awareness Month (SAAM) campaign in April, oversees the development of educational and social marketing materials related to the annual campaign and facilitates ongoing communication with constituents including anti-sexual assault advocates, public health representatives and community-based organizations to inform and evaluate the campaign.

"The IMC program prepared me well to step into my new role. During the program I truly appreciated my classmates who were always willing to give clarity or words of encouragement. My goal was to be apart of an organization helping others while combining my love for social media and marketing; I’m very grateful for this opportunity. 'Together, we can end sexual assault.'"



Shane StenderShane Stender

Integrated Marketing Communications 2013
Senior Vice President
SilverBack Advertising
Des Moines, WA

After completing his IMC degree, Shane left his corporate position to become minority partner in SilverBack Advertising in May 2015. In January 2022 the company reorganized, separating from a sister company, and he was promoted to the role of Senior Vice President.

"The IMC program at WVU gave me the focused marketing tools and confidence I needed to make a move from big corporate marketing to being an entrepreneur business."



Melissa CookMelissa Cook

Data Marketing Communications 2018
Digital Marketing Manager
PeopleScout
Leesburg, VA

Melissa Cook was recently offered a job as the Digital Marketing Manager at PeopleScout beginning February 21.

"The Data Marketing Communications program helped me grow my analytical skills to really level up my performance at work. I recently accepted a new job and I'm confident that what I learned in the DMC program helped me land my new role!"



Kelsey BergKelsey Berg

Integrated Marketing Communications 2017
Sr. Marketing Manager, Sales & Membership
Seattle Sounders FC
Seattle, WA

After six months with Sounders FC as their Marketing Program Manager, Kelsey was offered the Sr. Marketing Manager, Sales & Membership role in January 2022.

The opportunity presented itself to have a dedicated leader in the sales and membership space focused on fan and member experience, retention and acquisition strategies and personalized customer journeys through digital touch points.

"Graduating from the IMC program was the best thing I could do not just for myself, but my personal brand as well. I have been given opportunities to explore new avenues of marketing and truly have flourished in my personal and professional growth and development."



Matt BrowningMatt Browning

Integrated Marketing Communications 2009
Senior Public Affairs Specialist
USDA National Institute of Food & Agriculture
Kansas City, MO

Matt Browning, IMC Class of 2009, began a new role as a Senior Public Affairs Specialist with the USDA National Institute of Food & Agriculture (NIFA) in December 2021. Headquartered in Kansas City, NIFA funds agricultural research, education and extension programs at the nation's Land-grant Universities, including WVU. Matt's position, remotely based in Charleston, WV, will provide communications and marketing support to internal and external audiences.

The new position is the latest achievement for Matt, who also recently published his third book, "The Definitive Golden Girls Cultural Reference Guide," an encyclopedia of the many pop culture references made on the classic TV series. Published by Lyons Press, it is available wherever books are sold.

"The skills I learned during my time in the IMC program have proven invaluable to every facet of my career, from my work with the USDA to promoting myself as an author. Getting that degree was one of the best decisions I've made."



Mara LambertMara Lambert

Integrated Marketing Communications 2019
Senior Communications Representative
Mountaineer Gas Company
Charleston, WV

In December 2021, Mara Lambert was offered the senior communications representative for Mountaineer Gas Company, the largest natural gas company in the state. She is responsible for all internal and external communications statewide for the company.

"Thanks to the WVU Integrated Marketing Communications program, I was able to pursue this dream career. I have always wanted to be the head communications professional for a company, and now I am."



Lisa NguyenLisa Nguyen

Integrated Marketing Communications 2018
Executive Director of Marketing and Communications
University of California, Davis - College of Engineering
West Sacramento, CA

Lisa Nguyen, a 2018 Integrated Marketing Communications graduate, begins a new role in January 2022 as Executive Director of Marketing and Communications for the University of California, Davis College of Engineering.

Through her time earning her master's degree at WVU, Lisa has been an innovative Marcom leader in a number of industries including sustainable energy, new technology development, aerospace and defense and most recently higher education.

Her new role combines her more than 20 years of marketing and communications experience and unique industry background to help elevate the College's presence. Lisa will oversee and lead strategic integrated marketing and communications for eight departments, 5,000+ students, 28,000+ alumni, 220 faculty and hundreds of staff.

She is passionate about creating integrated messages and leveraging technology to effectively tell a story, build a community, and connect a message to the right audience.

"The IMC program provided me with a broad foundation of skills that prepared me well for developing comprehensive integrated marketing communication strategies and leading a team of Marcom professionals".



Tim CarricoTim Carrico

Integrated Marketing Communications 2022 (Future Alumni)
System Foundation Communications Manager
Premier Health
Dayton, Ohio
Tim Carrico at the Miami Valley Hospital

Tim Carrico is a proud West Virginian, growing up in Beckley. Since 2019, he has served as Communications Coordinator at Premier Health in the Dayton and Cincinnati region. In his role at the largest health system in Southwest Ohio, he is responsible for promoting and communicating the use of key services internally and externally at five major hospitals, seven emergency centers, seven urgent care facilities, and more than 90 provider offices in the system’s physician network. Last year, alone, the health system served more than 800,000 patients, and four of our five hospitals were named among America’s 100 Best Hospitals by Healthgrades.

Since starting his graduate career at WVU, he has felt more confident in climbing the proverbial career ladder. Through his experience and resume that reflects his current efforts in the WVU IMC program, he has accepted a new position within the health system as their System Foundation Communications Manager. In this new promotion, Tim will lead Premier Health's four hospital foundations' marketing communications initiatives. The foundations are responsible for raising and allocating millions of dollars to help serve patients and their families who are uninsured or underinsured. The foundations, comprised of Miami Valley Hospital Foundation; Good Samaritan-Dayton Foundation; Atrium Medical Center Foundation; and Upper Valley Medical Center Foundation, also support hospital initiatives, staff, and providing funding for new state-of-the-art equipment that benefits patients who may otherwise be forced to drive to a larger city or university medical center for advanced treatment.

"When I joined the WVU IMC program in 2020, I never knew how beneficial this program would be in helping excel my career and growth at the 15th largest hospital in the country, and largest health system in Southwest Ohio.

When my wife and I moved from West Virginia to Ohio, I quickly realized many of the positions in which I was interested required a master’s degree. Being a proud WVU fan, along with knowing several successful IMC graduates, I knew I wanted to become a student of the program to better myself and advance my career aspirations.”



Ashley WillardAshley Willard

Integrated Marketing Communications 2018
Account Executive
Asher Agency
Charleston, WV

WVU gave Ashley the experiences and knowledge that she needed to push forward in the world of marketing. After graduating with an M.S. in Integrated Marketing Communications, she was able to explore the field and land her dream job at Asher Agency as an Account Executive.

"I'm thrilled to represent WVU, especially the IMC program because it has allowed me to bring new ideas to clients by integrating strategies together to better formulate marketing plans. Thank you, WVU, for giving me the memories and the education that has given me the confidence to work with clients and pursue my career goals. Once a Mountaineer, Always a Mountaineer!”



Tom GossTom Goss

Integrated Marketing Communications 2022 (Future Alumni)
Chief Brand Officer/ Founder
The Woodward Bicycle Company
Greenville, SC
Tom Goss

Tom Goss rediscovering his love of cycling and started his own bicycle brand. He launched The Woodward Bicycle Company in the summer of 2021. Woodward offers artist-designed single speed bicycles and accessories. The first bicycle, designed by Atlanta-based muralist George F. Baker III, arrives this Thanksgiving.

"After working in the engineering industry for 25 years, I enrolled in the IMC program to find a more creative job. The IMC program has provided me with the confidence to create a brand that I am very proud of.”



Krissy BodnovichKrissy Bodnovich

Integrated Marketing Communications 2015
Business Owner
Social Krissy
Morgantown, WV

Krissy Bodnovich recently started her own consulting/digital marketing business at the start of 2020.

"After graduation, I bounced job to job looking for my purpose. The IMC program gave me the knowledge and confidence to start my own Consulting and Marketing business and help other entrepreneurs grow their businesses. I finally feel fulfilled in my work and I thank the IMC program and WVU for that!”



Ryan WagnerRyan Wagner

Integrated Marketing Communications 2022 (Future Alumni)
Manager of Operations & Production
John Deere
Cary, NC

Ryan Wagner recently (October) started a new role as the Manager of Production & Operations for the Customer Connections group within John Deere. This new role will be taking his family back to the triangle area as they move on to Cary, North Carolina.

“When I started searching for the next step in my career, I had two primary goals - to join a global brand and stay in North Carolina. After starting the Master's program in Integrated Marketing Communications at the Reed College of Media, I noticed that my resume was earning a little more interest. Then, the job of a lifetime popped up with one of the most recognizable brands in the world - John Deere. Thanks to the IMC program at WVU and the motivation to never give up, I found exactly what I was looking for. A global opportunity in the exact place I wanted to be (Raleigh area). Don't ever stop believing in yourself. I'm a mid-career hire and this role was worth the wait!”



Samantha JoneswoodSamantha Joneswood

Data Marketing Communications 2020
Research Analyst
HGTV
Knoxville, TN

Samantha Joneswood (’18, ‘20) received the Margaret Buchanan Cole Young Alumni Award in recognition of her continued servant leadership on behalf of multiple WVU Alumni Association chapters, the John Chambers College of Business and Economics, and the Reed College of Media. As a student, Joneswood was involved with WVU PRSSA, the American Marketing Association, and the Student Alumni Association while also serving as a Student Ambassador. Joneswood’s career has led her to Knoxville, Tennessee, where she works for HGTV and actively volunteers with the Smoky Mountain Chapter of the WVU Alumni Association.

“Throughout the Data Marketing Communications program, I was provided access to mentors, alumni, and professors who sharpened my analytical skills. It's humbling and rewarding to now serve on the other side of the equation, pouring into the future classes of IMC & DMC students. Once a Mountaineer, always a Mountaineer!”



Nathan RasnakeNathan Rasnake

Integrated Marketing Communications 2016
Associate Director of Marketing Strategy
University of Virginia's College at Wise
Wise, VA

Nathan Rasnake, a 2016 IMC program graduate and current Higher Education Marketing certificate student, has recently been promoted to Associate Director of Marketing Strategy at the University of Virginia's College at Wise, the only division of the University of Virginia located outside of Charlottesville, Virginia.

In his new role, Nathan serves as the chief social media strategist, overseeing social media strategies, delivering content and campaigns, and aligning branding across all social platforms, across campus departments, developing marketing plans, and proposals that support strategic objectives, and conducting research, insight gathering and competitive analyses.

“The IMC program has opened so many doors for me, specifically aiding me in leading the institutional rebranding project and creation of the Office of Marketing at UVA Wise. Because of the real-world scenarios and projects in the courses, I feel confident in my ability to lead our strategic work in my new role.”



Courtney WoodringCourtney Woodring

Integrated Marketing Communications 2018
Soliqua 100/33 Marketing Brand Preceptor
Sanofi
Denver, CO

Courtney Woodring was recently promoted to a preceptorship on the Sanofi Diabetes brand team for the US General Medicines unit. Previously she was a Specialty Sales Representative for Sanofi Diabetes. She is now working with the Soliqua 100/33 brand team to market Soliqua 100/33 Direct to Consumers and to Health Care Professionals. The corporate office is in Bridgewater, NJ but because of the virtual offering, she is able to work on the brand team from her home in Denver, CO. Through her time earning her master's degree at WVU and working at Sanofi across various roles and committees, Courtney was able to achieve a marketing role. She is also a member of the Healthcare Businesswomen's Association and volunteer with 350 Colorado, a grassroots environmental organization, as a Social Media/Marketing specialist.

“The Integrated Marketing Communications program at WVU has shaped me as a marketer and provided me with the knowledge, confidence and ability to become a successful working professional.”



Jessica ManneringJessica Mannering

Integrated Marketing Communications 2020
Social Media & Content Marketing Manager
Hoffmann Murtaugh
Carnegie, PA

Jessica Mannering, a two-time Reed College of Media graduate, has recently been promoted to Social Media & Content Marketing Manager at Hoffmann Murtaugh, a virtual media planning and buying agency headquartered in Pittsburgh, PA.

In her current role, Jessica is responsible for implementing a variety of social media, content marketing, and communications tactics and campaigns. Additionally, she assists in overseeing the growth of the ESO (earned, shared, and owned) media department.

“TI never thought I would land my dream position so early on in my career, let alone at an agency. But I have to say, I am truly lucky. I love what I do on a daily basis and I am consistently encouraged to be creative, which is my favorite part of the job. I am blessed to have found such an incredible company that puts the utmost importance on valuing its employees, clients, and vendors.”



Carleen BerdiniCarleen Berdini

Integrated Marketing Communications 2019
Senior Marketing Project Manager
Nebo Agency
Atlanta, Georgia

Carleen Berdini has recently been promoted to Senior Marketing Project Manager at Nebo Agency, a human-centered agency built for the digital age, located in Atlanta, Georgia.

Carleen Berdini

Carleen is responsible for managing the internal execution of digital marketing campaigns across different client accounts. She helps to orchestrate campaigns from strategy to launch to continued optimization across services like SEO, Paid Media, Social Media, Content, Design, PR, Email and Strategy. With her previous experience on the brand side and her Integrated Marketing Communications Master’s Degree from WVU in tow, Carleen will step into more of a leadership role as a Senior Project Manager by supporting the project management team with hiring, onboarding, mentoring and acting as a strategic thought leader at Nebo.

“The IMC program has allowed me to not only have a strong, big-picture understanding of the traditional and digital media landscapes but also the hands-on experience of applying these learnings to real-world scenarios with projects like data analysis, creating marketing strategy proposals, and implementing campaigns, to name a few.”



Allison AkersAllison Akers

Integrated Marketing Communications 2022 (Future Alumni) (Future Alumni)
Digital Marketing Manager
Vision Technologies
Maryland

Allison Akers recently joined national systems integrator Vision Technologies in July 2021 as the new Digital Marketing Manager. In this newly created position for the company, Allison is responsible for strategy development and implementation of digital marketing campaigns, social media and website initiatives. She will help drive digital demand generation across the company by showcasing why Vision Technologies is the best choice for designing customized company-wide network solutions that run smoothly behind the scenes so that companies can focus on the important things- like running a business!

You can also catch her at a Ravens game, as Vision Technologies is the official audio-visual partner of the Baltimore Ravens.

"I haven't even graduated yet and already this program is paying off ten-fold! From developing brand audits to setting up strategic marketing campaigns to implementing digital storytelling across all channels, I am putting every class in the IMC program to use with confidence in this new role. This program has helped me take my marketing and reputation to the next level."



Quentin MurphyQuentin Murphy

Integrated Marketing Communications 2021
Multimedia & Web Coordinator
Department of WV Tourism
Charleston, WV

Quentin Murphy has recently taken on the role of Multimedia & Web Coordinator at WV Tourism. He works with the marketing team to film, edit, and collaborate on digital ads for co-op partners around the state.

He has also worked in the development of two major websites in the past year. One being the creation of the new wvtourism website and the other being the DNR website. He has worked on content creation, design, and SEO.

Quentin haves been with WV Tourism for about a year and six months. He started the IMC program in Jan 2019 and finished this last July. He was able to take the skills he learned and apply it to his everyday job in the position he has now.

“IMC has created a new outlet of education of marketing I never knew that was available. After looking at different perspectives I’m now able to use those skills in larger projects that greatly benefit from them.”



Joe GuraJoe Gura

Integrated Marketing Communications 2015
Global Storytelling Lead
Microsoft Teams Marketing, Microsoft Corporation
Redmond, WA

Joe Gura joined Microsoft Teams marketing as global storytelling lead in June 2021. In this exciting new position, he will be crafting and landing the product narrative for Microsoft Teams, the fastest-growing application in the company's history.

As part of his duties, he'll work with Microsoft customers, sales teams, partners, journalists, and influencers around the world to ensure they have the clearest picture as to why Microsoft Teams is the best choice for working and living digitally. We used to go to the office- now, we go to Teams!

“I'm delighted to be joining Microsoft Teams Marketing at such an important time. After 12 years at Microsoft, and eight years of continued involvement with the WVU Reed College of Media, I've learned that the world changes fast, and as integrated marketers, we have a unique opportunity and ability to tell that story.”



Kellie Coffey PriceKellie Coffey Price

Integrated Marketing Communications 2016
Global Products, Marketing Communications Manager
Owens & Minor
North Carolina

Kellie joined the Global Products Division of Owens & Minor February 2021. In her role, she supports the HALYARD product brand, which includes facial protection and sterilization wrap manufactured in the Americas.

“During such a crucial time in healthcare, it has been great joining a company with a long history of producing quality PPE. I love blending my love for healthcare and marketing to make a small impact.”



David HazeltonDavid Hazelton

Integrated Marketing Communications 2016
Design Director
ProShares
Washington, DC
Health + Wellness Design Award 2021 Winner We Are Lifesavers FOCH 2021 by David Hazelton

In addition to his role as Design Director for ProShares, David Hazelton likes to give back to the community by volunteering his time and talents to the Florida Occupational Health Conference (FOHC). This annual meeting of occupational health nurses was cancelled last year as many of the members found themselves on the frontlines of the COVID-19 pandemic. The campaign David developed for the upcoming 2021 conference celebrates the sacrifices and accomplishments of nurses over the last year, and was recognized with a “Health + Wellness Design Award” by Graphic Design USA Magazine.

“The nurses are the true heroes of the COVID-19 pandemic. I am happy I can give back to them through IMC.”




 Yanique JohnsonYanique Johnson

Integrated Marketing Communications 2017
Assistant Director
EY (Ernst & Young)
Los Angeles, CA

Yanique Johnson is the new Assistant Director in the Brand Marketing & Communications division at EY (Ernst & Young) in Los Angeles, CA.

She strategically positions EY’s distinctive brand by leading the implementation of a wide range of integrated marketing programs, including an EY Entrepreneur Of the Year® program, buyer programs, and the use of digital and social media marketing.

She also collaborates with The EY Entrepreneurial Winning Women™ program that identifies ambitious women entrepreneurs and provides them with the advice, resources and access they need to unlock their full potential; as well as the Entrepreneurs Access Network (EAN), which helps African America and Latinx companies bridge the disparity gap and achieve new heights as a business accelerator program. These programs leverage EY tools, services, events, and professionals to help companies scale and grow by complementing their current leadership activities.

"It's a privilege to work with innovators, creators & disruptors who are building a brighter future for the world around us."



Christopher MorlockChristopher Morlock

Integrated Marketing Communications 2021
Campaign Program Manager
West Virginia University Foundation
Morgantown, WV

Following graduation (2021) from the M.S. IMC program, Christopher will start as the Campaign Program Manager with the West Virginia University Foundation. He is moving on from his previous role as the the College Recruitment Specialist for the WVU John Chambers College of Business and Economics.

This is a new position that will allow him to launch a new digital fundraising platform with the foundation, create content with their team, and serve as the person of contact for campaign volunteers. This exciting new role will allow him to utilize his education and skills from the IMC program and his previous experience from WVU.

"The IMC program equipped me with the skills and understanding it takes to launch full campaigns. This degree has enhanced my current position and will directly impact my new role with the WVU Foundation. As an IMC student who pursued the Creative Strategy AOE, my creative freedom felt limitless. This was my most enjoyable, influential and valuable degree I have pursued. The faculty members were engaging in every class and I consider them mentors, friends, and colleagues now."



Andy StoflethAndy Stofleth

Integrated Marketing Communications 2017
Executive Director
SBP
Bahamas
Andy Stofleth SBP

Alumni on the Move, SBP Executive Director Andy Stofleth, was recently recognized by the Prime Minister of the Bahamas for SBP’s contributions to retrofit the Rand Memorial Hospital and four clinics across the Bahamas with water purification systems following Hurricane Dorian. Stofleth and his team established a public-private partnership with with the Bahamas Public Hospitals Authority, CDC Foundation and Water Mission to scope, design and build each system to not only produce enough clean water for each hospital and clinic, but the surrounding community in future emergencies. For the last 18 months, the Stofleth and partners invested their time, resources and passions to complete this long-term recovery program.

"It was an amazing experience working with the Bahamian government and our non-profit partners to make this community resilience project a reality."



Alicia StachuraAlicia Stachura

Integrated Marketing Communications 2020
Non-profit Integrated Marketer
Middle TN
Murfreesboro, TN

Alicia Stachura was nominated by RUTHERFORD Cable for the 2021 ATHENA INTERNATIONAL AWARD for Young Professionals. The Young Professional Leadership Award recognizes an emerging leader under age 40 who demonstrates excellence, creativity and initiative in her profession, gives back to the community and serves as a role model for young women.




 John BaldridgeJohn Baldridge

Integrated Marketing Communications Graduate Certificate 2015
Director, Digital Marketing and Communications
Carnegie Mellon University's College of Engineering
Pittsburgh, PA

John Baldridge was recently promoted to Director of Digital Marketing and Communications at Carnegie Mellon University's College of Engineering. John works on the marketing and communications team where they are responsible for promoting research such as autonomous vehicles, 3-D printing heart muscle tissue, and exoskeletons—just to name a few.



Nastausha HefnerNastausha Hefner

Integrated Marketing Communications 2018
Marketing Manager
STOCKMEIER Urethanes USA, Inc.
Clarksburg, WV

Nastausha started at STOCKMEIER Urethanes USA, Inc., a global polyurethane systems manufacturer, after nearly seven years in healthcare at Stonewall Jackson Memorial Hospital. Originally hired to work only for the US operations, the company quickly realized that Nastausha would be excellent in international marketing due to her advanced interpersonal skills. After just one year at STOCKMEIER Urethanes, she was promoted to Marketing Manager where she works closely with colleagues around the world including Germany, France, the United Kingdom, the Middle East and many other locations. Her focus is to ensure that the company’s global marketing initiatives are met, and that consistent harmonized branding and messaging are created and maintained.

"I am excited to continue learning more about the polyurethane industry and help an incredible company continue their success in an ever-changing market. I never thought I would see a master’s degree hanging on my wall, but here I am looking at it. I am so grateful to have had the opportunity and learn from some AMAZING professors in a great program at WVU. Go Mountaineers!"



Matthew PerlMatthew Perl

Integrated Marketing Communications 2013
Founder
Orange Moose Consulting
San Leandro, CA
Orange County Soccer Club

Matthew launched his own consultancy earlier this year and is excited to be bringing that work to Orange County Soccer Club in the USL Pro Soccer League as his primary client. As the VP of Marketing for this innovative and growing organization, Matthew is excited to continue to lead their marketing transformation. In addition to Orange County Soccer Club, he will continue to consult on a number of projects in the direct-to-consumer space.

"The confidence to launch my own firm came from feeling confident about my flow of incoming work and my network. IMC is certainly a part of that equation."



Jennifer YurkoJennifer Yurko

Integrated Marketing Communications 2014
Senior Manager, Brand Insights & Analytics
Samsung Ads
New York City, NY

Jennifer was recruited to Samsung Ads from Effectv, the advertising sales division of Comcast, where she most recently served as Director of Data Innovation and Insights and specialized in ad exposure analysis and attribution methodology and launched Comcast Spotlights first TV and Digital Attribution product. As part of Samsung Ads, she will provide brand clients, and the client teams that support them, with strategic insights and analytics to help clients achieve their goals by applying Samsung data, research, and technology, as well as third party data.

"I'm most excited to work with their coveted ACR data and eventually integrate mobile into the Samsung Ads platform of offerings."



Patrick DelaneyPatrick Delaney

Integrated Marketing Communications 2013
Director, External Affairs
Committee on Agriculture, Nutrition and Forestry, United States Senate
Washington, D.C.

Patrick Delaney (MS, IMC 2013) started in January as director of external affairs for the Senate Committee on Agriculture, Nutrition, and Forestry under Chairwoman Debbie Stabenow of Michigan. In this role, Delaney will oversee coalition building, stakeholder outreach, and industry affairs. Previously, he was the chief spokesperson for House Agriculture Committee under Chairman Collin Peterson of Minnesota, and for ten years prior handled policy communications for the American Soybean Association and the United Fresh Produce Association.

"So much of what I do is 'other duties as assigned,' in that it doesn't fall neatly into one category of communication or another. That's the best thing that the IMC program gave me: a firm grounding in a broad range of disciplines that combine to help make me a more effective communicator overall. With that, it's easier to help different stakeholders and different publics understand the policy we're working on in a way that generates buy-in and helps us be successful."



Adrienne KingAdrienne King

Integrated Marketing Communications 2006
Vice President for University Marketing and Communications
University of Toledo
Toledo, OH

Adrienne King has been promoted to serve as UToledo’s vice president of marketing and communications. King has led institutional crisis communications efforts during the COVID-19 pandemic and provided direction for the rebrand efforts of UToledo and more recently, UTMC. Her teams have won numerous awards for their creative work to support enrollment initiatives and crisis communications efforts.

"I'm honored to serve The University of Toledo in this new role, working alongside some of the most talented marcomm professionals in the business. I apply the the knowledge and skills I learned in the WVU IMC program every single day. It was, and continues to be, one of the best investments I ever made!"



Emily ZekonisEmily Zekonis

Integrated Marketing Communications 2020
Marketing Communications Manager
HMP Global
East Windsor, NJ

Emily recently moved companies to join HMP Global, a multichannel leader in healthcare meetings, content, and education. In her new role as a Marketing Communications Manager, she oversees the promotions and marketing of healthcare education events. Tactics include everything from social, digital and traditional marketing methods.

"Without the IMC program I wouldn't have been able to peruse this opportunity! My hiring manager even said that by completing my master's and the knowledge I was able to express in my interview from the program is what put me ahead of other applicants."



Jason MartinJason Martin

Integrated Marketing Communications 2013
Manager, Marketing Operations
Memphis Grizzlies
Memphis, TN

As of February 1, 2021, Jason was hired as Manager of Marketing Operations for the Memphis Grizzlies. In this role, he will drive effective cross-functional teamwork and be the champion of collaboration and communication. The Marketing Operations Manager is instrumental in establishing and managing the marketing business processes of the organization. It will be the responsibility of this critical resource to build and manage the Business Operations Campaign Calendar, align stakeholders, create and maintain project schedules, determine interdepartmental dependencies, track progress and proactively communicate risks to stakeholders.

"Getting my IMC master's degree from WVU continues to pay off for me in my career. While tools and resources may change, the fundamentals remain the same. Having a firm understanding of all aspects of communications (advertising, creative strategy, graphic design, pr, social media, etc.) gives me an advantage over marketers and communicators who specialize in a single area. The IMC program was the best investment I made into myself."



Caitlin YoungCaitlin Young

Integrated Marketing Communications 2018
Client Success Manager
Responsival
Pittsburgh, PA

Caitlin recently accepted a position at Responsival, a Pittsburgh based digital marketing agency. She will be working as a Client Success Manager, ensuring that new and existing clients from Responsival's list of 200+ businesses have everything they need - whether it's a new website or content marketing - to be successful.
Photo Credit: Tony Moux

"I am so excited to be starting with this phenomenal company. This opportunity will allow me to blend the skills I learned at WVU with my passion for customer service. I can't wait to make a difference for businesses across the country and help them reach their goals."



Kat ShanahanKat Shanahan

Integrated Marketing Communications 2015
Data Marketing Communications Master's Certificate 2020
Vice President, Marketing & Business Engagement
Wisconsin School of Business Center for Professional & Executive Development
Madison, WI

As of January 1, 2021, Kat was promoted from Senior Director of Strategic Marketing to Vice President, Marketing & Business Engagement. In this new role, she will oversee both the marketing and business engagement (sales) teams. The business engagement team is responsible for working directly with clients to understand the challenges their businesses are facing and then work with their team of consultants and instructors to identify a customized solution that will meet their needs.

"The master's certificate in data marketing communications was the perfect compliment to my master's degree in IMC. Together, these programs helped me to become more strategic and ensure all of our marketing efforts were aligned to our organizational goals."



Justin NealJustin Neal

Data Marketing Communications 2022 (Future Alumni) (Future Alumni)
Marketing Operations Analyst, Customer Success
UKG
Raleigh, NC

After completing his first semester in the Data Marketing Communications program, Justin has landed a new position as a Marketing Operations Analyst at UKG. He will focus on creating and managing digital engagement workflows, manage the data and logic needed to deliver successfully automated campaigns, and work with multiple teams across UKG to help deepen customer relationships and engagement. Justin is excited to continue through the Data Marketing Communications program and to be able to use what he learns day-to-day in his new role.

"I'm thrilled to bring a level of expertise in data marketing to UKG, and am excited to continue to apply the knowledge I learn in the program to my role every day!"



Seth BallSeth Ball

Integrated Marketing Communications 2019
Social Media Analyst
Circle K Convenience Stores
Charlotte, NC

Seth recently accepted a new role as Social Media Analyst on the Global Marketing Team with Circle K Convenience Stores. In this role, he will assist with and execute the social media strategy for Circle K, collect and analyze data related to social media marketing campaigns and provide data-driven insights to support increasing Circle K's social media presence and gaining visibility for the Circle K brand among consumers and strategic partners.

"I'm incredibly excited to join the Global Marketing Team at Circle K! I am also extremely grateful for the education I received as a student in the IMC program at WVU. This program has been very beneficial to me already in my young career, and I am excited to see what the future holds. Let's go!"



Andy StoflethAndy Stofleth

Integrated Marketing Communications 2017
Executive Director — Bahamas
SBP
Freeport, Grand Bahama

Andy Stofleth was promoted to Executive Director of SBP Bahamas in February 2020. SBP is a long-term disaster resilience and recovery nonprofit founded in New Orleans in the wake of Hurricane Katrina that rebuilds homes for low-to-moderate income families. Andy deployed to the Bahamas in September 2019, following Hurricane Dorian on a five day fact finding trip to document the immense need and then share that story with SBP's network of donors and supporters. As a strategic communicator, Andy quickly established key relationships on the ground that were critical for early and long-term support. Realizing he could better serve SBP and the Bahamian people by overseeing the operation from the ground, Andy transitioned out of his role as Director of Communications to lead SBP's first international operation.

"It's easy to think of career trajectory as a linear path. If we define career success in these terms, you can easily miss out on a wealth of opportunity. While my day-to-day has shifted significantly since accepting the role of Executive Director, I'm also able to own and define success for this operation and the team. It's been incredibly rewarding."



Kaitlyn LopezKaitlyn Lopez

Integrated Marketing Communications 2020
Social Media Coordinator
TrueSense Marketing
Warrendale, PA

Kaitlyn was recently promoted to Social Media Coordinator at TrueSense Marketing. She will be working on the social execution of children’s hospital, food banks and Meals on Wheels clients, as well as monitoring the success of campaigns.

"I'm excited to work with a strong team that aids nonprofits with their fundraising efforts."



Shane CarlisleShane Carlisle

Integrated Marketing Communications 2018
Public Relations Manager
Academy Sports + Outdoors
Houston, TX

Shane Carlisle was promoted to Public Relations Manager at Academy Sports + Outdoors. In his new role, Shane oversees earned media, community relations, crisis communications, media relations, and media training for the retail company. The promotion also comes at an exciting time as Academy Sports + Outdoors goes through an initial public offering.



Michelle ForshnerMichelle Forshner

Integrated Marketing Communications 2020
Sr. Manager, Digital Customer Experience
Genentech
San Francisco, CA

Michelle Forshner was promoted to the role of Senior Manager, Digital Customer Experience, this summer! Michelle has worked with San Francisco Bay Area-based biotech company Genentech for five years, working primarily within the arm of digital marketing. After contributing CX enhancements, launching two products, managing several cross-portfolio projects for the team, and completing her MS in Integrated Marketing Communications from West Virginia University, Michelle was promoted to Senior Manager. "Michelle consistently demonstrates strong subject matter expertise, excellence in delivery, and cross-channel leadership. She has played an instrumental role in some key portfolio-wide projects for Genentech."



 eric winkfieldEric Winkfield

Integrated Marketing Communications 2016
Vice President
M Booth
New York, NY

Eric Winkfield will oversee diversity, equity and inclusion efforts at both M Booth and M Booth Health as Vice President.





Toyin Awesu-UhuegbuToyin Awesu-Uhuegbu

Integrated Marketing Communications 2012
Director of Communications, Congressional Black Caucus
U.S. House of Representatives
Washington, DC

Toyin Awesu-Uhuegbu currently serves as the Director of Communications for the Congressional Black Caucus for the U.S. House of Representatives. As the Director of Communications, Toyin works with the collective body of Black lawmakers in Congress to create awareness about critical issues to the African-American community and the legislative policy response of the Members on these issues.

"With so much at stake in 2020 for Black America, I couldn't have picked a better time to support the work of the Black lawmakers in Congress fighting for policies to ensure that every American has access to the American dream."



Jamie HuntJaime Hunt

Integrated Marketing Communications 2011
Vice President and Chief Marketing and Communications Officer
Miami University
Oxford, OH

Jaime Hunt was recently named the VP & Chief Marketing and Communications Officer at Miami University. Hunt's latest promotion stems for over 16+ years in higher education marketing leading demanding projects such as website redesigns, institutional rebrands and complete restructuring of internal marketing communications processes.

"I am eager to collaborate with the exceptional students, faculty and staff at Miami to share the university’s unique story and further enhance its brand and reputation."


Nathan Pieratt

Nathan Pieratt

SWIPEBY
Integrated Marketing Communications 2013
Head of Marketing
SWIPEBY
Lexington, NC

Nathan Pieratt is the head of marketing for the startup SWIPEBY and has successfully launched a crowd investment campaign on the platform Republic.co. Nathan has helped the company raise over 170K in a week for this campaign.


Hilari Barton

Hilari Barton

Integrated Marketing Communications 2018
Account Supervisor
Trevelino/Keller
Atlanta, GA

Hilari Barton was recently hired as an Account Supervisor at Trevelino/Keller in Atlanta, GA, the fastest growing firm in Atlanta and third fastest growing in the southeast.

"Despite the pandemic and uncertainty in today's market, I have been lucky enough to land a new job - and a promotion."


Ashlee Sweigart

Ashlee Sweigart

Integrated Marketing Communications 2018
Sr. Manager, Marketing
TE Connectivity
Harrisburg, PA

Ashlee Sweigart recently received a promotion to Sr. Manager, Marketing for the Global Application Tooling division at TE Connectivity. This role has allowed her to be part of the leadership team and define the marketing strategy.

"This was an exciting move for me as my role was previously focused on Digital Marketing, but my personal development goal was to move into a broader-focused Marketing leadership position."


Tommy Morgan

Tommy Morgan

Integrated Marketing Communications 2017
Public Relations Manager
Avalara
Durham, NC

Tommy Morgan was recently recognized for his work leading the public relations team and driving integrated campaign across Avalara's marketing teams. This recognization, "Brand Champ," was awarded during the company's bi-annual marketing awards event.




Lauren Loyless

Lauren Loyless

Integrated Marketing Communications 2016
Public Affairs Region VI
FEMA
Dallas, TX

Lauren Loyless recently accepted a position with FEMA in the Region 6 Office of External Affairs. She is currently pursuing a Ph.D. in Public Affairs at The University of Texas at Dallas.






Brian GallaherBrian Gallaher

Water Street Tampa
Integrated Marketing Communications 2014
Manager, Digital Marketing
Strategic Property Partners
Tampa, FL

Brian Gallaher managed a large digital marketing and communications project to launch a brand new website for Water Street Tampa. The new digital hub for Water Street Tampa will serve as a brand education and awareness platform, as well as a marketing and leasing tool for the urban development in downtown Tampa's waterfront.


Alexandra Richie

Alexandra Richie

Integrated Marketing Communications 2018
Marketing and Communications Recruitment Coordinator
University of Wisconsin-Green Bay
Waukesha, WI

Alexandra Ritchie recently wrote an open letter to the UW_Green Bay community to change the narrative around the barriers that higher education serves to demolish and created a website for UWGB's inclusive excellence department. She was asked to be apart of WBAY's segment Power 2 Change, a series focusing on the stories of Black people in the Community.


Jordan Smith

Jordan Smith

Integrated Marketing Communications 2018
Senior Admissions Counselor
West Virginia University Institute of Technology
Charleston, WV

Jordan Smith was recently promoted to Senior Admissions Counselor at WVU Tech in Beckley, WV.

"It was a dream of mine to attend WVU as a kid, to now call myself an alum, and an employee of this storied university is more than humbling. There is no way I would have qualified for my recent promotion without my IMC degree. I owe my recent success to this program and all of the professors that guided me along the way!"


Amanda Sains

Amanda Sains

Amanda Sains Joolies
Integrated Marketing Communications 2014
Head of Marketing
Joolies Organic Medjool Dates
Venice, CA

Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She launched the brand at the tradeshow Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors.

"I have been in the Food & Beverage CPG Space for the last 7 years brand building startups to 300+ doors. I've led rebrands and helped start completely new brands with strong hats in both marketing and sales. It is such a fun space to be in as a marketer, especially for those young, scrappy and healthy/wellness-focused folks out there, I highly encourage anyone and all to explore working in the food & beverage CPG industry."


Jose Huitron

Jose Huitron

Integrated Marketing Communications 2012
Director of Student Innovation Programs
Cal Poly San Luis Obispo and the Center for Innovation and Entrepreneurship
Santa Maria, CA

Jose Huitron has moved into the role of Director of Student Innovation Programs with Cal Poly San Luis Obispo and the Center for Innovation and Entrepreneurship.

"I have the awesome opportunity to both build entrepreneurs and help them launch new startups. The sky is the limit!"


Beth Michalec

Beth Michalec

Integrated Marketing Communications 2006
Assistant Professor of Corporate Communications & Internship Coordinator
Penn State University
Center Valley, PA

Beth Michalec was promoted to Assistant Professor of Corporate Communication at Penn State Lehigh Valley. She also recently earned her Ph.D. in Rhetoric from Duquesne University and defended her dissertation titled "Opening Gates: Elevating Corporate Social Responsibility Communication and Strategic Philanthrocapitalism for Positive Social Change." Additionally, she was selected as Fulbright Specialist 2019-2023 and has received various awards.


Stephanie Marchant

Stephanie Marchant

Integrated Marketing Communications 2014
Lead First Year Seminar Instructor
Reinhardt University
Waleska, GA

Stephanie Marchant is the Lead First Year Seminar Instructor at Reinhardt University, mentoring new faculty and graduate assistants within the group after spending time as an adjunct professor and graduate admissions team.

"The IMC program at WVU provided me with the opportunity to pursue a career in higher education, and the relationships with classmates and professors provided a strong foundation for how I approach teaching. Now I have students looking to me for advice, and even referred a recent graduate from Reinhardt to the IMC program this year. I am proud to be a Mountaineer!"


Alexandria Savage

Alexandria Savage

Integrated Marketing Communications 2018
Multimedia Journalist
WFXR News
Mount Pleasant, SC

Alexandria Savage recently started a job in Roanoke Virginia as a reporter for WFXR News.





Nicole Lightbourne

Nicole Lightbourne

Integrated Marketing Communications 2015
Web, Social Media & Analytics Lead
Raytheon Missiles & Defense
Dallas, TX

Nicole Lightbourne has been promoted to the Web, Social Media & Analytics Lead at Raytheon Missiles & Defense.




Francie Williamson

Francie Williamson

Integrated Marketing Communications 2010
Communications Coordinator
Department of Psychiatry at University of Iowa Hospitals and Clinics
Iowa City, IA

Francie Williamson became the Communications Coordinator for the Department of Psychiatry at University of Iowa Hospitals and Clinics.




M. Patrice Johnson

M. Patrice Johnson

Integrated Marketing Communications 2018
Marketing and Public Relations Director
Arts Huntsville
Huntsville, AL

M. Patrice Johnson was recently named the Director of Marketing and PR for Arts Huntsville and PR for Arts Huntsville in Huntsville, AL. Arts Huntsville is a non-profit organization whose main goal is to help others engage with local arts, entertainment, and culture as well as support our mission of improving our community and schools by enabling access to high-quality arts programming and education. In addition, we organize and host numerous arts and music festivals throughout the year.

"As an active duty military spouse, this program allowed me to still be able to have my own career while traveling due to my husband's. I was fortunate enough to not only be able to get great industry knowledge from the program — I was also able to start a great career that I love!"


Mara Lambert

Mara Lambert

Integrated Marketing Communications 2019
Development Director
Ronald McDonald House Charities of Southern West Virginia
Charleston, WV

Mara Lambert became the Development Director for Ronald McDonald House Charities of Southern West Virginia.

"This has been a very rewarding experience thus far, but of course, thanks to COVID-19, has been one of the hardest experiences I've had. I never in a million years thought that I would be responsible for raising funds during a pandemic in an already-struggling economy."


Fiona Green

Fiona Green

Integrated Marketing Communications 2013
Sr. Marketing Manager
Amazon Advertising
New York City, NY

Fiona Green joined Amazon as Sr. Marketing Manager on the brand team for Amazon Advertising, based in New York City. In her role, she leads the team's campaign strategy to elevate Amazon Advertising's position in the advertising industry. Recently, she launched a new executive interview series to hear how industry leaders are responding to recent global events, like COVID-19. The first interview of the series featured Mark Read, the global CEO of WPP, the world's largest advertising agency.


Christopher Caserta

Christopher Caserta

Integrated Marketing Communications 2010
Vice President of Business Development
United States Medical Management
Troy, MI

Christopher Caserta has recently joined the United States Medical Management (USSM) as the Vice President of Business Development. USMM is a leading management services organization and provider of home based primary care services for complex/fragile patients. Chris is an award-winning, healthcare and senior living strategist, marketer and operator with 20+ years of administration experience.


Angel Fitzpatrick

Angel Fitzpatrick

Integrated Marketing Communications 2015
Communications Strategist
NASA's Marshall Space Flight Center
Huntsville, AL

Angel Fitzpatrick was named the communications strategist at NASA's Marshall Space Flight Center in July 2019.

"It is an exciting time to be working at NASA and I am very proud to be working on strategic communications plans for multiple projects, events, international symposiums, and for the Marshall Space Flight Center."


Lillian Lalo

Lillian Lalo

Toxic Positivity
Integrated Marketing Communications 2017
Sponsored Content Reporter
Nexstar Media
Birmingham, AL

Lillian Lalo has used her IMC degree to become a "Sponsored Content Reporter" for Nexstar Media, allowing her to combine her news reporting role into a marketing role. She has also started a podcast, "Toxic Positivity" to spread education about the pitfalls of multilevel marketing companies.

"Since graduating from the Integrated Marketing Communications Masters program at WVU, my career has excelled in ways I would never have dreamed without my higher education. My job gives a platform for sponsored storytelling! I like to call it a 'PR professionals dream.'"


Sherrel Sampson

Sherrel Sampson

Sherrel Sampson Canviiy
Integrated Marketing Communications 2013
Founder & CEO
Canviiy
Tampa, FL

Sherrel Sampson is the Founder & CEO of Canviiy®, an innovative, organic-based health and wellness brand. Canviiy has official partnerships with Moffitt Cancer Center®, USF Health®, Tampa International Airport® and has been featured by renowned media outlets including Allure, SHAPE, ESSENCE, Black Enterprise, AspireTV, POPSUGAR and named a semifinalist in the HSN/Good Housekeeping Entrepreneurs’ Competition.