The marketing communications programs at WVU have aided brilliant and talented people to achieve their dreams and to find success within the industry. Alumni are encouraged to submit their job promotions, successful campaign stories and other additional materials for us to share on our website, social media accounts and in future blog articles.Share Your Successes
Carleen Berdini has recently been promoted to Senior Marketing Project Manager at Nebo Agency, a human-centered agency built for the digital age, located in Atlanta, Georgia.
Carleen is responsible for managing the internal execution of digital marketing campaigns across different client accounts. She helps to orchestrate campaigns from strategy to launch to continued optimization across services like SEO, Paid Media, Social Media, Content, Design, PR, Email and Strategy. With her previous experience on the brand side and her Integrated Marketing Communications Master’s Degree from WVU in tow, Carleen will step into more of a leadership role as a Senior Project Manager by supporting the project management team with hiring, onboarding, mentoring and acting as a strategic thought leader at Nebo.
“The IMC program has allowed me to not only have a strong, big-picture understanding of the traditional and digital media landscapes but also the hands-on experience of applying these learnings to real-world scenarios with projects like data analysis, creating marketing strategy proposals, and implementing campaigns, to name a few.”
Allison Akers recently joined national systems integrator Vision Technologies in July 2021 as the new Digital Marketing Manager. In this newly created position for the company, Allison is responsible for strategy development and implementation of digital marketing campaigns, social media and website initiatives. She will help drive digital demand generation across the company by showcasing why Vision Technologies is the best choice for designing customized company-wide network solutions that run smoothly behind the scenes so that companies can focus on the important things- like running a business!
You can also catch her at a Ravens game, as Vision Technologies is the official audio-visual partner of the Baltimore Ravens.
"I haven't even graduated yet and already this program is paying off ten-fold! From developing brand audits to setting up strategic marketing campaigns to implementing digital storytelling across all channels, I am putting every class in the IMC program to use with confidence in this new role. This program has helped me take my marketing and reputation to the next level."
Quentin Murphy has recently taken on the role of Multimedia & Web Coordinator at WV Tourism. He works with the marketing team to film, edit, and collaborate on digital ads for co-op partners around the state.
He has also worked in the development of two major websites in the past year. One being the creation of the new wvtourism website and the other being the DNR website. He has worked on content creation, design, and SEO.
Quentin haves been with WV Tourism for about a year and six months. He started the IMC program in Jan 2019 and finished this last July. He was able to take the skills he learned and apply it to his everyday job in the position he has now.
“IMC has created a new outlet of education of marketing I never knew that was available. After looking at different perspectives I’m now able to use those skills in larger projects that greatly benefit from them.”
Joe Gura joined Microsoft Teams marketing as global storytelling lead in June 2021. In this exciting new position, he will be crafting and landing the product narrative for Microsoft Teams, the fastest-growing application in the company's history.
As part of his duties, he'll work with Microsoft customers, sales teams, partners, journalists, and influencers around the world to ensure they have the clearest picture as to why Microsoft Teams is the best choice for working and living digitally. We used to go to the office- now, we go to Teams!
“I'm delighted to be joining Microsoft Teams Marketing at such an important time. After 12 years at Microsoft, and eight years of continued involvement with the WVU Reed College of Media, I've learned that the world changes fast, and as integrated marketers, we have a unique opportunity and ability to tell that story.”
Kellie joined the Global Products Division of Owens & Minor February 2021. In her role, she supports the HALYARD product brand, which includes facial protection and sterilization wrap manufactured in the Americas.
“During such a crucial time in healthcare, it has been great joining a company with a long history of producing quality PPE. I love blending my love for healthcare and marketing to make a small impact.”
In addition to his role as Design Director for ProShares, David Hazelton likes to give back to the community by volunteering his time and talents to the Florida Occupational Health Conference (FOHC). This annual meeting of occupational health nurses was cancelled last year as many of the members found themselves on the frontlines of the COVID-19 pandemic. The campaign David developed for the upcoming 2021 conference celebrates the sacrifices and accomplishments of nurses over the last year, and was recognized with a “Health + Wellness Design Award” by Graphic Design USA Magazine.
“The nurses are the true heroes of the COVID-19 pandemic. I am happy I can give back to them through IMC.”
Yanique Johnson is the new Assistant Director in the Brand Marketing & Communications division at EY (Ernst & Young) in Los Angeles, CA.
She strategically positions EY’s distinctive brand by leading the implementation of a wide range of integrated marketing programs, including an EY Entrepreneur Of the Year® program, buyer programs, and the use of digital and social media marketing.
She also collaborates with The EY Entrepreneurial Winning Women™ program that identifies ambitious women entrepreneurs and provides them with the advice, resources and access they need to unlock their full potential; as well as the Entrepreneurs Access Network (EAN), which helps African America and Latinx companies bridge the disparity gap and achieve new heights as a business accelerator program. These programs leverage EY tools, services, events, and professionals to help companies scale and grow by complementing their current leadership activities.
"It's a privilege to work with innovators, creators & disruptors who are building a brighter future for the world around us."
Following graduation (2021) from the M.S. IMC program, Christopher will start as the Campaign Program Manager with the West Virginia University Foundation. He is moving on from his previous role as the the College Recruitment Specialist for the WVU John Chambers College of Business and Economics.
This is a new position that will allow him to launch a new digital fundraising platform with the foundation, create content with their team, and serve as the person of contact for campaign volunteers. This exciting new role will allow him to utilize his education and skills from the IMC program and his previous experience from WVU.
"The IMC program equipped me with the skills and understanding it takes to launch full campaigns. This degree has enhanced my current position and will directly impact my new role with the WVU Foundation. As an IMC student who pursued the Creative Strategy AOE, my creative freedom felt limitless. This was my most enjoyable, influential and valuable degree I have pursued. The faculty members were engaging in every class and I consider them mentors, friends, and colleagues now."
Alumni on the Move, SBP Executive Director Andy Stofleth, was recently recognized by the Prime Minister of the Bahamas for SBP’s contributions to retrofit the Rand Memorial Hospital and four clinics across the Bahamas with water purification systems following Hurricane Dorian. Stofleth and his team established a public-private partnership with with the Bahamas Public Hospitals Authority, CDC Foundation and Water Mission to scope, design and build each system to not only produce enough clean water for each hospital and clinic, but the surrounding community in future emergencies. For the last 18 months, the Stofleth and partners invested their time, resources and passions to complete this long-term recovery program.
"It was an amazing experience working with the Bahamian government and our non-profit partners to make this community resilience project a reality."
Alicia Stachura was nominated by RUTHERFORD Cable for the 2021 ATHENA INTERNATIONAL AWARD for Young Professionals. The Young Professional Leadership Award recognizes an emerging leader under age 40 who demonstrates excellence, creativity and initiative in her profession, gives back to the community and serves as a role model for young women.
John Baldridge was recently promoted to Director of Digital Marketing and Communications at Carnegie Mellon University's College of Engineering. John works on the marketing and communications team where they are responsible for promoting research such as autonomous vehicles, 3-D printing heart muscle tissue, and exoskeletons—just to name a few.
Nastausha started at STOCKMEIER Urethanes USA, Inc., a global polyurethane systems manufacturer, after nearly seven years in healthcare at Stonewall Jackson Memorial Hospital. Originally hired to work only for the US operations, the company quickly realized that Nastausha would be excellent in international marketing due to her advanced interpersonal skills. After just one year at STOCKMEIER Urethanes, she was promoted to Marketing Manager where she works closely with colleagues around the world including Germany, France, the United Kingdom, the Middle East and many other locations. Her focus is to ensure that the company’s global marketing initiatives are met, and that consistent harmonized branding and messaging are created and maintained.
"I am excited to continue learning more about the polyurethane industry and help an incredible company continue their success in an ever-changing market. I never thought I would see a master’s degree hanging on my wall, but here I am looking at it. I am so grateful to have had the opportunity and learn from some AMAZING professors in a great program at WVU. Go Mountaineers!"
Matthew launched his own consultancy earlier this year and is excited to be bringing that work to Orange County Soccer Club in the USL Pro Soccer League as his primary client. As the VP of Marketing for this innovative and growing organization, Matthew is excited to continue to lead their marketing transformation. In addition to Orange County Soccer Club, he will continue to consult on a number of projects in the direct-to-consumer space.
"The confidence to launch my own firm came from feeling confident about my flow of incoming work and my network. IMC is certainly a part of that equation."
Kelsey recently switched sports, leaving the NHL and joining the sporting goods industry with evo, a company focused on the collaboration between culture, sports, and community. In her new role as Digital Marketing Lead, she oversees the paid media strategy and develops personalized, digital experiences for customers worldwide. Her role focuses on a mix of skills from design, to media buying, content, analytics, reporting, strategy and beyond.
"Getting my Master's Degree from the IMC program at WVU continues to benefit me in my career, both personally and professionally. Not only has it boosted my confidence in the digital marketing realm, but it has allowed me to expand my skills in other industries and areas of expertise. Having a strong fundamental understanding of all aspects of marcom in an ever-changing landscapes has provided me a step up on many others in the space. Graduating from the IMC program was the best thing I could do not just for myself, but my personal brand as well."
Jennifer was recruited to Samsung Ads from Effectv, the advertising sales division of Comcast, where she most recently served as Director of Data Innovation and Insights and specialized in ad exposure analysis and attribution methodology and launched Comcast Spotlights first TV and Digital Attribution product. As part of Samsung Ads, she will provide brand clients, and the client teams that support them, with strategic insights and analytics to help clients achieve their goals by applying Samsung data, research, and technology, as well as third party data.
"I'm most excited to work with their coveted ACR data and eventually integrate mobile into the Samsung Ads platform of offerings."
Patrick Delaney (MS, IMC 2013) started in January as director of external affairs for the Senate Committee on Agriculture, Nutrition, and Forestry under Chairwoman Debbie Stabenow of Michigan. In this role, Delaney will oversee coalition building, stakeholder outreach, and industry affairs. Previously, he was the chief spokesperson for House Agriculture Committee under Chairman Collin Peterson of Minnesota, and for ten years prior handled policy communications for the American Soybean Association and the United Fresh Produce Association.
"So much of what I do is 'other duties as assigned,' in that it doesn't fall neatly into one category of communication or another. That's the best thing that the IMC program gave me: a firm grounding in a broad range of disciplines that combine to help make me a more effective communicator overall. With that, it's easier to help different stakeholders and different publics understand the policy we're working on in a way that generates buy-in and helps us be successful."
Adrienne King has been promoted to serve as UToledo’s vice president of marketing and communications. King has led institutional crisis communications efforts during the COVID-19 pandemic and provided direction for the rebrand efforts of UToledo and more recently, UTMC. Her teams have won numerous awards for their creative work to support enrollment initiatives and crisis communications efforts.
"I'm honored to serve The University of Toledo in this new role, working alongside some of the most talented marcomm professionals in the business. I apply the the knowledge and skills I learned in the WVU IMC program every single day. It was, and continues to be, one of the best investments I ever made!"
Emily recently moved companies to join HMP Global, a multichannel leader in healthcare meetings, content, and education. In her new role as a Marketing Communications Manager, she oversees the promotions and marketing of healthcare education events. Tactics include everything from social, digital and traditional marketing methods.
"Without the IMC program I wouldn't have been able to peruse this opportunity! My hiring manager even said that by completing my master's and the knowledge I was able to express in my interview from the program is what put me ahead of other applicants."
As of February 1, 2021, Jason was hired as Manager of Marketing Operations for the Memphis Grizzlies. In this role, he will drive effective cross-functional teamwork and be the champion of collaboration and communication. The Marketing Operations Manager is instrumental in establishing and managing the marketing business processes of the organization. It will be the responsibility of this critical resource to build and manage the Business Operations Campaign Calendar, align stakeholders, create and maintain project schedules, determine interdepartmental dependencies, track progress and proactively communicate risks to stakeholders.
"Getting my IMC master's degree from WVU continues to pay off for me in my career. While tools and resources may change, the fundamentals remain the same. Having a firm understanding of all aspects of communications (advertising, creative strategy, graphic design, pr, social media, etc.) gives me an advantage over marketers and communicators who specialize in a single area. The IMC program was the best investment I made into myself."
Caitlin recently accepted a position at Responsival, a Pittsburgh based digital marketing
agency. She will be working as a Client Success Manager, ensuring that new and
existing clients from Responsival's list of 200+ businesses have everything they
need - whether it's a new website or content marketing - to be successful.
Photo Credit: Tony Moux
"I am so excited to be starting with this phenomenal company. This opportunity will allow me to blend the skills I learned at WVU with my passion for customer service. I can't wait to make a difference for businesses across the country and help them reach their goals."
As of January 1, 2021, Kat was promoted from Senior Director of Strategic Marketing to Vice President, Marketing & Business Engagement. In this new role, she will oversee both the marketing and business engagement (sales) teams. The business engagement team is responsible for working directly with clients to understand the challenges their businesses are facing and then work with their team of consultants and instructors to identify a customized solution that will meet their needs.
"The master's certificate in data marketing communications was the perfect compliment to my master's degree in IMC. Together, these programs helped me to become more strategic and ensure all of our marketing efforts were aligned to our organizational goals."
After completing his first semester in the Data Marketing Communications program, Justin has landed a new position as a Marketing Operations Analyst at UKG. He will focus on creating and managing digital engagement workflows, manage the data and logic needed to deliver successfully automated campaigns, and work with multiple teams across UKG to help deepen customer relationships and engagement. Justin is excited to continue through the Data Marketing Communications program and to be able to use what he learns day-to-day in his new role.
"I'm thrilled to bring a level of expertise in data marketing to UKG, and am excited to continue to apply the knowledge I learn in the program to my role every day!"
Seth recently accepted a new role as Social Media Analyst on the Global Marketing Team with Circle K Convenience Stores. In this role, he will assist with and execute the social media strategy for Circle K, collect and analyze data related to social media marketing campaigns and provide data-driven insights to support increasing Circle K's social media presence and gaining visibility for the Circle K brand among consumers and strategic partners.
"I'm incredibly excited to join the Global Marketing Team at Circle K! I am also extremely grateful for the education I received as a student in the IMC program at WVU. This program has been very beneficial to me already in my young career, and I am excited to see what the future holds. Let's go!"
Andy Stofleth was promoted to Executive Director of SBP Bahamas in February 2020. SBP is a long-term disaster resilience and recovery nonprofit founded in New Orleans in the wake of Hurricane Katrina that rebuilds homes for low-to-moderate income families. Andy deployed to the Bahamas in September 2019, following Hurricane Dorian on a five day fact finding trip to document the immense need and then share that story with SBP's network of donors and supporters. As a strategic communicator, Andy quickly established key relationships on the ground that were critical for early and long-term support. Realizing he could better serve SBP and the Bahamian people by overseeing the operation from the ground, Andy transitioned out of his role as Director of Communications to lead SBP's first international operation.
"It's easy to think of career trajectory as a linear path. If we define career success in these terms, you can easily miss out on a wealth of opportunity. While my day-to-day has shifted significantly since accepting the role of Executive Director, I'm also able to own and define success for this operation and the team. It's been incredibly rewarding."
Kaitlyn was recently promoted to Social Media Coordinator at TrueSense Marketing. She will be working on the social execution of children’s hospital, food banks and Meals on Wheels clients, as well as monitoring the success of campaigns.
"I'm excited to work with a strong team that aids nonprofits with their fundraising efforts."
Shane Carlisle was promoted to Public Relations Manager at Academy Sports + Outdoors. In his new role, Shane oversees earned media, community relations, crisis communications, media relations, and media training for the retail company. The promotion also comes at an exciting time as Academy Sports + Outdoors goes through an initial public offering.
Michelle Forshner was promoted to the role of Senior Manager, Digital Customer Experience, this summer! Michelle has worked with San Francisco Bay Area-based biotech company Genentech for five years, working primarily within the arm of digital marketing. After contributing CX enhancements, launching two products, managing several cross-portfolio projects for the team, and completing her MS in Integrated Marketing Communications from West Virginia University, Michelle was promoted to Senior Manager. "Michelle consistently demonstrates strong subject matter expertise, excellence in delivery, and cross-channel leadership. She has played an instrumental role in some key portfolio-wide projects for Genentech."
Eric Winkfield will oversee diversity, equity and inclusion efforts at both M Booth and M Booth Health as Vice President.
Toyin Awesu-Uhuegbu currently serves as the Director of Communications for the Congressional Black Caucus for the U.S. House of Representatives. As the Director of Communications, Toyin works with the collective body of Black lawmakers in Congress to create awareness about critical issues to the African-American community and the legislative policy response of the Members on these issues.
"With so much at stake in 2020 for Black America, I couldn't have picked a better time to support the work of the Black lawmakers in Congress fighting for policies to ensure that every American has access to the American dream."
Jaime Hunt was recently named the VP & Chief Marketing and Communications Officer at Miami University. Hunt's latest promotion stems for over 16+ years in higher education marketing leading demanding projects such as website redesigns, institutional rebrands and complete restructuring of internal marketing communications processes.
"I am eager to collaborate with the exceptional students, faculty and staff at Miami to share the university’s unique story and further enhance its brand and reputation."
Nathan Pieratt is the head of marketing for the startup SWIPEBY and has successfully launched a crowd investment campaign on the platform Republic.co. Nathan has helped the company raise over 170K in a week for this campaign.
Hilari Barton was recently hired as an Account Supervisor at Trevelino/Keller in Atlanta, GA, the fastest growing firm in Atlanta and third fastest growing in the southeast.
"Despite the pandemic and uncertainty in today's market, I have been lucky enough to land a new job - and a promotion."
Ashlee Sweigart recently received a promotion to Sr. Manager, Marketing for the Global Application Tooling division at TE Connectivity. This role has allowed her to be part of the leadership team and define the marketing strategy.
"This was an exciting move for me as my role was previously focused on Digital Marketing, but my personal development goal was to move into a broader-focused Marketing leadership position."
Tommy Morgan was recently recognized for his work leading the public relations team and driving integrated campaign across Avalara's marketing teams. This recognization, "Brand Champ," was awarded during the company's bi-annual marketing awards event.
Lauren Loyless recently accepted a position with FEMA in the Region 6 Office of External Affairs. She is currently pursuing a Ph.D. in Public Affairs at The University of Texas at Dallas.
Brian Gallaher managed a large digital marketing and communications project to launch a brand new website for Water Street Tampa. The new digital hub for Water Street Tampa will serve as a brand education and awareness platform, as well as a marketing and leasing tool for the urban development in downtown Tampa's waterfront.
Alexandra Ritchie recently wrote an open letter to the UW_Green Bay community to change the narrative around the barriers that higher education serves to demolish and created a website for UWGB's inclusive excellence department. She was asked to be apart of WBAY's segment Power 2 Change, a series focusing on the stories of Black people in the Community.
Jordan Smith was recently promoted to Senior Admissions Counselor at WVU Tech in Beckley, WV.
"It was a dream of mine to attend WVU as a kid, to now call myself an alum, and an employee of this storied university is more than humbling. There is no way I would have qualified for my recent promotion without my IMC degree. I owe my recent success to this program and all of the professors that guided me along the way!"
Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She launched the brand at the tradeshow Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors.
"I have been in the Food & Beverage CPG Space for the last 7 years brand building startups to 300+ doors. I've led rebrands and helped start completely new brands with strong hats in both marketing and sales. It is such a fun space to be in as a marketer, especially for those young, scrappy and healthy/wellness-focused folks out there, I highly encourage anyone and all to explore working in the food & beverage CPG industry."
Jose Huitron has moved into the role of Director of Student Innovation Programs with Cal Poly San Luis Obispo and the Center for Innovation and Entrepreneurship.
"I have the awesome opportunity to both build entrepreneurs and help them launch new startups. The sky is the limit!"
Beth Michalec was promoted to Assistant Professor of Corporate Communication at Penn State Lehigh Valley. She also recently earned her Ph.D. in Rhetoric from Duquesne University and defended her dissertation titled "Opening Gates: Elevating Corporate Social Responsibility Communication and Strategic Philanthrocapitalism for Positive Social Change." Additionally, she was selected as Fulbright Specialist 2019-2023 and has received various awards.
Stephanie Marchant is the Lead First Year Seminar Instructor at Reinhardt University, mentoring new faculty and graduate assistants within the group after spending time as an adjunct professor and graduate admissions team.
"The IMC program at WVU provided me with the opportunity to pursue a career in higher education, and the relationships with classmates and professors provided a strong foundation for how I approach teaching. Now I have students looking to me for advice, and even referred a recent graduate from Reinhardt to the IMC program this year. I am proud to be a Mountaineer!"
Alexandria Savage recently started a job in Roanoke Virginia as a reporter for WFXR News.
Nicole Lightbourne has been promoted to the Web, Social Media & Analytics Lead at Raytheon Missiles & Defense.
Francie Williamson became the Communications Coordinator for the Department of Psychiatry at University of Iowa Hospitals and Clinics.
M. Patrice Johnson was recently named the Director of Marketing and PR for Arts Huntsville and PR for Arts Huntsville in Huntsville, AL. Arts Huntsville is a non-profit organization whose main goal is to help others engage with local arts, entertainment, and culture as well as support our mission of improving our community and schools by enabling access to high-quality arts programming and education. In addition, we organize and host numerous arts and music festivals throughout the year.
"As an active duty military spouse, this program allowed me to still be able to have my own career while traveling due to my husband's. I was fortunate enough to not only be able to get great industry knowledge from the program — I was also able to start a great career that I love!"
Mara Lambert became the Development Director for Ronald McDonald House Charities of Southern West Virginia.
"This has been a very rewarding experience thus far, but of course, thanks to COVID-19, has been one of the hardest experiences I've had. I never in a million years thought that I would be responsible for raising funds during a pandemic in an already-struggling economy."
Fiona Green joined Amazon as Sr. Marketing Manager on the brand team for Amazon Advertising, based in New York City. In her role, she leads the team's campaign strategy to elevate Amazon Advertising's position in the advertising industry. Recently, she launched a new executive interview series to hear how industry leaders are responding to recent global events, like COVID-19. The first interview of the series featured Mark Read, the global CEO of WPP, the world's largest advertising agency.
Christopher Caserta has recently joined the United States Medical Management (USSM) as the Vice President of Business Development. USMM is a leading management services organization and provider of home based primary care services for complex/fragile patients. Chris is an award-winning, healthcare and senior living strategist, marketer and operator with 20+ years of administration experience.
Angel Fitzpatrick was named the communications strategist at NASA's Marshall Space Flight Center in July 2019.
"It is an exciting time to be working at NASA and I am very proud to be working on strategic communications plans for multiple projects, events, international symposiums, and for the Marshall Space Flight Center."
Lillian Lalo has used her IMC degree to become a "Sponsored Content Reporter" for Nexstar Media, allowing her to combine her news reporting role into a marketing role. She has also started a podcast, "Toxic Positivity" to spread education about the pitfalls of multilevel marketing companies.
"Since graduating from the Integrated Marketing Communications Masters program at WVU, my career has excelled in ways I would never have dreamed without my higher education. My job gives a platform for sponsored storytelling! I like to call it a 'PR professionals dream.'"
Sherrel Sampson is the Founder & CEO of Canviiy®, an innovative, organic-based health and wellness brand. Canviiy has official partnerships with Moffitt Cancer Center®, USF Health®, Tampa International Airport® and has been featured by renowned media outlets including Allure, SHAPE, ESSENCE, Black Enterprise, AspireTV, POPSUGAR and named a semifinalist in the HSN/Good Housekeeping Entrepreneurs’ Competition.