2021 International Women’s Day: Recognizing the Achievements of WVU Marketing Communications Alumni
Today, March 8, is International Women’s Day. This is a global day dedicated to the
recognition of the achievements of women and call to action advancement for gender
equality within all industries and spaces. The first IWD event was a public gathering
of over one million people in 1911. However, the digital age has transformed the
celebration into this day to cross oceans and empower women to come together, empower
others and share their stories digitally.
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Professional Social Media
Social media is traditionally thought as source of entertainment and platform for
informal connection with friends and family. However, in the field of marketing
communications, it is also an important industry tool. Social media provides a
platform for networking, idea sharing and a source of industry news.
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So, you (still) want to work in event planning?
One day this pandemic will be a distant memory and people will again gather. When
that happens, the events industry will need people ready to create amazing experiences
and moments worth remembering. From concerts to conferences and fundraising extravaganzas
to sporting events, these experts have done it all and weathered many storms along
the way. With collectively more than 75 years of experience, this panel will provide
you with behind-the-scenes insights and advice that will help prepare you for the
#NewNormal. This session is in partnership with
WVU PRSSA.
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Feeling Stuck? 4 Irrefutable Truths for Advancing Your PR Career
It’s a competitive field
– no doubt about it. Beyond just growing your network, creating a job search (or
professional development) strategy and being an excellent communicator, what tried-and-true
skills will help you be highly successful in a PR career?
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Integrate Online: Career Boost Series Recap
Integrate Online: Career Boost
was a three-week virtual event series hosted by WVU Marketing Communications Online
Graduate Programs. Session included workshops focused on building your portfolio
site, improving personal LinkedIn pages and how to begin a freelancing career or
start your own business.
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Career Support: Achieving Success in the Marketing Communications Industry
The Marketing Communications field can be an extremely competitive job marketplace,
especially in the face of COVID-19. For job seekers, there is a lot to consider
when preparing to begin the search for a new opportunity.
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4 Tips to 'Create Your Own Career' in Marketing Communications
How do agency leaders start their business? How do freelancers make their ‘side gig’
a full-time career? Learn from experts who have created their own careers as they
discuss what it takes to become your own boss and sustain an independent business
in the marketing communications field.
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Alumni Feature: An Inside Look at Marketing Communications Careers
Marketing communication is an extremely diverse industry, encompassing all aspects
of branding, promotions and relationship building. For those entering the job market,
searching for a new opportunity or simply trying to understand where a marketing
communications degree can take them in their career, it can be difficult to understand
what a day in the life of the overwhelming number of career options looks like.
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Integrate Online: Career Boost - LinkedIn How-To
LinkedIn is a great tool to research companies and find job opportunities, but how
are you perceived when a company or recruiter goes to find your profile? This session
will guide attendees through how to optimize your personal profile to reflect your
knowledge, experience and personal brand to companies and recruiters to land the
perfect opportunity.
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Marketing Communications Alumni Share Professional Advice
The marketing communications field is constantly evolving and requires professionals
to be life-long students in order to keep up with trends and developments. One
of the most valuable resources for marketing communications professionals is their
network. By networking and exchanging advice professionals, and students, can stay
on top of industry news, find expert guidance and discover new career opportunities.
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Integrate Online: Career Boost - Building Your Portfolio Site
In a competitive market, job seekers need to seek ways to showcase their personal
brand and professional skills to stand out. For those in the marketing communications
field, the creation of a digital portfolio can be a great way to bundle relevant
project samples and convey relevant experience. This special Integrate Online session
will showcase different digital portfolio platforms, how to use them and best practices
for selecting projects to showcase.
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It’s All About Who You Know: Networking at Professional Events
You've heard it before – "It's all about who you know." When it comes to the marketing
communications industry, I don't think this is entirely true. Just "knowing" people
can open doors, but what you
do with those connections and opportunities is what defines your career.
This means true success in the industry is two-fold – it's all about what you do
with who you know.
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Resume Rewind - Looking Back at Your Marketing Communications Career
As the first month of 2020 comes to a close, not only is it time to plan ahead, but
it is also time to reflect on what you have already accomplished. In today’s blog,
WVU Integrated Marketing Communications and Data Marketing Communications alumni
rewind their resumes to reflect on their early jobs in the field.
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5 ways to become an expert content marketer
By
Kristin Meeks
By 2021, 3.1 billion people are estimated to be using social media and four billion
are estimated to be online regularly. In a culture where the majority of life is
spent in a digital world, authentic and exciting content is the only way to break
beyond the noise. To take on this competitive digital media environment, content
marketers should focus on five important practices to become an industry leader:
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Knowing Your Worth and the Value of Your Job
No one wants to find out that they’re being underpaid, no matter how much you love
your job. It makes you feel under-appreciated and even taken advantage of. That's
why it’s important to know what people in similar positions are being paid. Luckily,
there are some very easy ways to figure out these statistics. Recruiters, friends
in the business, and various websites that list the information you’re looking
for are great places to start. Checking in at
Salary.com is an easy and popular way to find out what the salary range
is for someone in your position. Other websites, like
salarylist.com, list out salaries at specific companies. Lastly, there’s
glassdoor.com, where current and former employees anonymously give information
about their salary, benefits, and the inside "skinny" on what it’s like to work
at the company.
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[Student Story] How IMC Helped Me Land My Social Media Specialist Job
After graduating with an art history major and working in event coordinating,
Rickie Huffman decided to grow her career with a graduate degree in Integrated
Marketing Communications. Rickie is a perfect example of someone who hoped to pursue
a career that would nurture her creative spirit and her love of innovation.
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Understanding How the IMC Program Will Accelerate Your Career — Lindsay’s Story
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How One IMC Student Turned Her Marketing Knowledge into Career Success — Aaliyah's Story
As an
Integrated Marketing Communications (IMC) student here at West Virginia
University, your pursuit of knowledge is supported at every step of the way as
you work towards being a successful marketing professional.
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