2021 International Women’s Day: Recognizing the Achievements of WVU Marketing Communications Alumni

Today, March 8, is International Women’s Day. This is a global day dedicated to the recognition of the achievements of women and call to action advancement for gender equality within all industries and spaces. The first IWD event was a public gathering of over one million people in 1911. However, the digital age has transformed the celebration into this day to cross oceans and empower women to come together, empower others and share their stories digitally.

Professional Social Media

Social media is traditionally thought as source of entertainment and platform for informal connection with friends and family. However, in the field of marketing communications, it is also an important industry tool. Social media provides a platform for networking, idea sharing and a source of industry news.

So, you (still) want to work in event planning?

One day this pandemic will be a distant memory and people will again gather. When that happens, the events industry will need people ready to create amazing experiences and moments worth remembering. From concerts to conferences and fundraising extravaganzas to sporting events, these experts have done it all and weathered many storms along the way. With collectively more than 75 years of experience, this panel will provide you with behind-the-scenes insights and advice that will help prepare you for the #NewNormal. This session is in partnership with WVU PRSSA.

Feeling Stuck? 4 Irrefutable Truths for Advancing Your PR Career

It’s a competitive field – no doubt about it. Beyond just growing your network, creating a job search (or professional development) strategy and being an excellent communicator, what tried-and-true skills will help you be highly successful in a PR career?

Integrate Online: Career Boost Series Recap

Integrate Online: Career Boost was a three-week virtual event series hosted by WVU Marketing Communications Online Graduate Programs. Session included workshops focused on building your portfolio site, improving personal LinkedIn pages and how to begin a freelancing career or start your own business.

Career Support: Achieving Success in the Marketing Communications Industry

The Marketing Communications field can be an extremely competitive job marketplace, especially in the face of COVID-19. For job seekers, there is a lot to consider when preparing to begin the search for a new opportunity.

4 Tips to 'Create Your Own Career' in Marketing Communications

How do agency leaders start their business? How do freelancers make their ‘side gig’ a full-time career? Learn from experts who have created their own careers as they discuss what it takes to become your own boss and sustain an independent business in the marketing communications field.

Alumni Feature: An Inside Look at Marketing Communications Careers

Marketing communication is an extremely diverse industry, encompassing all aspects of branding, promotions and relationship building. For those entering the job market, searching for a new opportunity or simply trying to understand where a marketing communications degree can take them in their career, it can be difficult to understand what a day in the life of the overwhelming number of career options looks like.

Integrate Online: Career Boost - LinkedIn How-To

LinkedIn is a great tool to research companies and find job opportunities, but how are you perceived when a company or recruiter goes to find your profile? This session will guide attendees through how to optimize your personal profile to reflect your knowledge, experience and personal brand to companies and recruiters to land the perfect opportunity.

Marketing Communications Alumni Share Professional Advice

The marketing communications field is constantly evolving and requires professionals to be life-long students in order to keep up with trends and developments. One of the most valuable resources for marketing communications professionals is their network. By networking and exchanging advice professionals, and students, can stay on top of industry news, find expert guidance and discover new career opportunities.

Integrate Online: Career Boost - Building Your Portfolio Site

In a competitive market, job seekers need to seek ways to showcase their personal brand and professional skills to stand out. For those in the marketing communications field, the creation of a digital portfolio can be a great way to bundle relevant project samples and convey relevant experience. This special Integrate Online session will showcase different digital portfolio platforms, how to use them and best practices for selecting projects to showcase.

It’s All About Who You Know: Networking at Professional Events

You've heard it before – "It's all about who you know." When it comes to the marketing communications industry, I don't think this is entirely true. Just "knowing" people can open doors, but what you  do with those connections and opportunities is what defines your career. This means true success in the industry is two-fold – it's all about what you do with who you know.

Resume Rewind - Looking Back at Your Marketing Communications Career

As the first month of 2020 comes to a close, not only is it time to plan ahead, but it is also time to reflect on what you have already accomplished. In today’s blog, WVU Integrated Marketing Communications and Data Marketing Communications alumni rewind their resumes to reflect on their early jobs in the field.

5 ways to become an expert content marketer

By Kristin Meeks

By 2021, 3.1 billion people are estimated to be using social media and four billion are estimated to be online regularly. In a culture where the majority of life is spent in a digital world, authentic and exciting content is the only way to break beyond the noise. To take on this competitive digital media environment, content marketers should focus on five important practices to become an industry leader:

Knowing Your Worth and the Value of Your Job

No one wants to find out that they’re being underpaid, no matter how much you love your job. It makes you feel under-appreciated and even taken advantage of. That's why it’s important to know what people in similar positions are being paid. Luckily, there are some very easy ways to figure out these statistics. Recruiters, friends in the business, and various websites that list the information you’re looking for are great places to start. Checking in at  Salary.com is an easy and popular way to find out what the salary range is for someone in your position. Other websites, like  salarylist.com, list out salaries at specific companies. Lastly, there’s  glassdoor.com, where current and former employees anonymously give information about their salary, benefits, and the inside "skinny" on what it’s like to work at the company.

[Student Story] How IMC Helped Me Land My Social Media Specialist Job

After graduating with an art history major and working in event coordinating,  Rickie Huffman decided to grow her career with a graduate degree in Integrated Marketing Communications. Rickie is a perfect example of someone who hoped to pursue a career that would nurture her creative spirit and her love of innovation.

Understanding How the IMC Program Will Accelerate Your Career — Lindsay’s Story

How One IMC Student Turned Her Marketing Knowledge into Career Success — Aaliyah's Story

As an  Integrated Marketing Communications (IMC) student here at West Virginia University, your pursuit of knowledge is supported at every step of the way as you work towards being a successful marketing professional.