Curriculum

Whether you're fresh out of a bachelor's degree program or looking for a career RE-fresh, you need coursework that is interesting, challenging and provides real skills and knowledge that prepare you to jump right into your next move. That's what you get at WVU.

CHOOSE A PROGRAM

WVU launched the nation's first online IMC master's degree program in 2003. Since then, we've been developing new programs (Data and Digital Marketing Communications), new IMC specializations (there are 7!) and new courses that are not only relevant, but engaging and practical.

Data Marketing Communications

Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.

Browse Data Courses Data Sample Schedules

Digital Marketing Communications

Everything is moving online. Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.

Browse Digital Courses Digital Sample Schedules

Integrated Marketing Communications (IMC)

Every organization in every industry in every part of the world needs professional communicators. WVU’s renowned online IMC program not only prepares you for that career, but connects you with those organizations.

Browse IMC Courses
IMC Sample Schedules

Which program is right for you? And how do you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

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There's More!

Capstone

Each of the three degree programs culminates with a capstone course where you work on a full campaign for a client.

IMC Specializations

The IMC degree program includes seven optional areas of emphasis - proof on your resume that you have specialized knowledge.

Explore AOEs

Built-In Certifications

Get Google Analytics or Facebook Blueprint certified while earning your master's degree. Some courses include built-in certifications like these and more.

Browse Digital Courses

Undergrad IMC Intro Course

Get a taste of IMC before jumping into the program. As an undergrad, you can take the IMC intro course online. This frees up three credits to fit in one of those AOEs.

Get a Head Start

Request Information

When you submit a request, we will contact you via email, phone and text. We’re happy to answer any questions you have as you consider your graduate education options. We'll also mail you a free copy of our program view book, which provides additional details on programs and college.

And don't worry, we will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.

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