Skip to main content
West Virginia University Marketing Communications
Reed College of Media
Apply Request Info

Curriculum

Whether you're fresh out of a bachelor's degree program or looking for a career RE-fresh, you need coursework that is interesting, challenging and provides real skills and knowledge that prepare you to jump right into your next move. That's what you get at WVU.

CHOOSE A PROGRAM

WVU launched the nation's first online IMC master's degree program in 2003. Since then, we've been developing new programs (Data and Digital Marketing Communications), new IMC specializations (there are 7!) and new courses that are not only relevant, but engaging and practical.

Alex McPherson

Data Marketing Communications

Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.

Data Courses and Sample Schedules
Digital Photo

Digital Marketing Communications

Everything is moving online. Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.

Digital Courses and Sample Schedules
Amanda Photo

Integrated Marketing Communications (IMC)

Every organization in every industry in every part of the world needs professional communicators. WVU’s renowned online IMC program not only prepares you for that career, but connects you with those organizations.

IMC Courses and Sample Schedules

Which program is right for you? And how do you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

Request Information

There's More!

Capstone


Each of the three degree programs culminates with a capstone course where you work on a full campaign for a client.

More on that Capstone

IMC Specializations


The IMC degree program includes seven optional areas of emphasis - proof on your resume that you have specialized knowledge.

Explore AOEs

Built-In Certifications


Get Google Analytics or Facebook Blueprint certified while earning your master's degree. Some courses include built-in certifications like these and more.

Browse Digital Courses

Undergrad IMC Intro Course


Get a taste of IMC before jumping into the program. As an undergrad, you can take the IMC intro course online. This frees up three credits to fit in one of those AOEs.

Get a Head Start









REQUEST INFORMATION

When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

What we WILL DO with your information:

  • We'll email you program information, including testimonials from current students and faculty, and details we know you need when considering your graduate education. We'll also send regular program updates at the end of each month so you can keep up with what's currently happening in our programs.
  • We'll mail you a free copy our program view book, which provides additional details on programs and college.
  • If you have any questions about any of the content we send you, contact our enrollment specialist via email at rminnigh@mail.wvu.edu or phone/text at 844-961-3878.

What we WILL NOT DO with your information:

  • We will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.
  • We will NEVER sell or share your information with any other college, program or organization.