Whether you're fresh out of a bachelor's degree program or looking for a career RE-fresh, you need coursework that is interesting, challenging and provides real skills and knowledge that prepare you to jump right into your next move. That's what you get at WVU.
WVU launched the nation's first online IMC master's degree program in 2003. Since then, we've been developing new programs (Data and Digital Marketing Communications), new IMC specializations (there are 7!) and new courses that are not only relevant, but engaging and practical.
Everything is moving online. Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.Browse Digital Courses Digital Sample Schedules
Which program is right for you? And how do you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.
Each of the three degree programs culminates with a capstone course where you work on a full campaign for a client.More on that Capstone
The IMC degree program includes seven optional areas of emphasis - proof on your resume that you have specialized knowledge.Explore AOEs
Get Google Analytics or Facebook Blueprint certified while earning your master's degree. Some courses include built-in certifications like these and more.Browse Digital Courses
Get a taste of IMC before jumping into the program. As an undergrad, you can take the IMC intro course online. This frees up three credits to fit in one of those AOEs.Get a Head Start
When you submit a request, we will contact you via your preferred contact method. We’re happy to answer any questions you have as you consider your graduate education options.
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