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GET A HEAD START ON YOUR MASTER'S DEGREE





Take the online introduction course to IMC (IMC 410) or Digital Marketing Communications (IMC 493) as an undergraduate student to get ahead on your master's degree.


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1

Class

Fully
Online

8

Weeks

save time and money

2

Options



IMC 410
Introduction to IMC


Learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media.

Course Topics

  • An Introduction to Integrated Marketing Communications
  • Brand Research
  • Planning and Audience Insight
  • Integrated Creative Strategy
  • Paid Media in IMC
  • Earned and Owned Media in IMC
  • IMC Measurement and Campaign Evaluation





IMC 493
Introduction to Digital Marketing


Learn techniques, tools, and processes including practical methods for online research, development of digital strategy, and implementation of marketing communications online.

Course Topics

  • Digital Marketing Strategy
  • User Experience, Web Development and Design
  • Mobile, SEO and Digital Copywriting and eCommerce
  • Search, Online and Social Media Advertising
  • CRM and Content Marketing
  • Social Media Platforms/Strategy and Direct Marketing
  • Video Marketing, Conversion Optimization, Data Analytics, Law and Ethics

The BENEFITS OF GETTING AHEAD

Desirae Lindow shares her experience in the M.S. IMC Introductory course and how it helped her get ahead in her master's degree.

Want to learn more?

Benefits

Qualifications

How to Enroll

Ask your advisor about adding IMC 410 or IMC 493 to your schedule and contact Breanne Ford at Breanne.Ford@mail.wvu.edu or 304-293-6278 for course approval.

Let's Chat

Meet your enrollment coaches! Bre specializes in Integrated Marketing and Data Marketing, while Wes specializes in Digital Marketing and DINFOS. Not sure which program is the right fit? No worries, we'll walk you through that and every other step of your enrollment journey.

Schedule a Time to Chat   Contact Bre   Contact Wes   Attend an Info Session