Skip to main content

Intro Course for Undergraduates

Get a head start on your master's degree by taking IMC 410 or IMC 493 online as an undergraduate.

IMC 410 and IMC 493 are the introductory courses for the M.S. in Integrated Marketing Communications and M.S. in Digital Marketing Communications, respectively. These are renowned online master's degree programs offered through the WVU Reed College of Media.


  • Open to all majors from any university
  • Junior and senior undergraduate students in good academic standing
  • Interest in marketing campaign planning, digital marketing, commmuncations strategy, consumer behavior or brand management
  • Highly recommended for students considering graduate education


  • Get a taste of the IMC or Digital Marketing Communications industry to decide if one of these graduate programs is right for you.
  • Take a graduate-level course without paying graduate tuition.
  • The three credit hours earned in IMC 410 or IMC 493 count toward undergraduate requirements.
  • Taking IMC 410 or 493 as an undergrad allows you to skip the graduate-level intro course. This means you can earn an area of emphasis or take an extra elective without extending your time in grad school.
  • Add it to your resume. The final project for the IMC intro course is a full IMC campaign for a given client — and the Digital intro course includes Google Analytics certifications. This is a great way to show employers your expertise in the field.

How to Enroll

Ask your advisor about adding IMC 410 or IMC 493 to your schedule and contact Dan Sadler at or 304-293-6278 for course approval.

Janine Posey

Janine Posey

"The course has really given me insight into everything that goes into planning a fully launched marketing campaign. I now have an idea how the program will be set up and know how to manage my time around the due dates since it's completely online. Taking a class like IMC 410 has also helped me plan out my week in advance!"

Stacey Creely

Stacey Creely

IMC 410 Instructor

"The IMC 410 class is particularly unique because it gives undergraduates an opportunity to experience the program a little early, which benefits them as they enter the program as graduates students. Coming in as undergraduates, they get to learn the ecampus navigation system and become familiar with expectations and deadlines within the IMC program so when they are accepted into the program as graduate students, they are already prepared to jump right in and start learning."

Emily Zekonis

Emily Zekonis

"The online, 8-week format allowed me to budget my time and clearly see what assignments were ahead of me. Having my classes online allowed me to work at the times that are best for me, when I'm most focused during the week. The half semester timing also allowed me to give my full attention to this course's content to ensure I am understanding it and taking time to read my professor's feedback."