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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Grace Gao

Extensive experience in the areas of assessment, research design, applied statistics and standard setting
Teaches Marketing Research and Analysis

Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.

Dr. Gao’s teaching focuses on research methodology, statistical analysis, and measurement and evaluation. In addition to teaching, Dr. Gao consults in the areas of assessment, research design, applied statistics and standard setting. Dr. Gao’s research interests focus on applied statistics, quantitative research methods and measurement analysis, particularly statistics education, statistical computer programs, differential item functioning (DIF), item response theory (IRT), test equating, and test adaptation.

Dr. Gao conducted her class with grace and empathy. She was very supportive and fostered an environment of inclusiveness.

Dr. Gao was simply amazing in all aspects of the course. Active, available, helpful, kind. I learned a lot and Dr. Gao was largely responsible for that.

Dr. Gao was very involved in the learning process. She provided timely feedback on course assignments and discussions. It is obvious, she is invested in the future of her students and setting them up for success.