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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Online Digital and Social Media Graduate Certificate

Programs start in August and January. Next start date: August 21. Get started today.

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Marketing Communications Graduate Certificates by the Numbers


4

Courses

$820

Cost Per Credit Hour

12

Total Credit Hours

$9,840

Estimated cost of a graduate certificate

Enter the World of Digital and Social Media Marketing

The fully online Digital and Social Media Graduate Certificate prepares you to work in the digital and social media marketing space in the industry of your choice. You will develop digital and social media campaigns using integrated marketing communications (IMC) strategy, as well as understanding digital storytelling, video production, web metrics and SEO.

Professionals in this area are in demand and potential employers include a variety of organizations, from small businesses to large government agencies. The graduate certificate program is non-degree-seeking, however, students who start in the certificate program can transfer into the full IMC master's degree, if they choose, before completion of the certificate.

Digital and Social Media Courses

IMC 634: Digital Storytelling

In this course, students design a brand for a product or service and express that brand through a web-based video. This course provides you with the guidelines for how to create a movie that reaches the desired audience. As part of this course, you can expect to be able to design a marketing communication plan and write a production ready script. After taking this course, you will grasp the deep connection between marketing and storytelling.

IMC 641: Social Media and Marketing

This course examines the latest strategies for monitoring and engaging consumers in social media from a marketing perspective. It explores popular platforms, such as Twitter and Facebook, that are used to connect with and analyze target audiences. This course will teach students to evaluate the effectiveness of a social media plan using appropriate and informative metrics for tracking performance.

IMC 642: Web Metrics and SEO

No doubt one of the most important courses for the Digital and Social Media AOE, the Web Metrics and SEO course covers how marketers strategically gather online information to measure traffic, engagement and potential impact on ROI. It explores search engine optimization (SEO) and social media optimization (SMO) strategies used to build an online presence for clients.

IMC 643: Digital Video Production

This course, in conjunction with the Digital Storytelling course, introduces the technical and conceptual skills needed to create and add videos into integrated marketing campaigns. It walks students through the basics of selecting the best hardware and software for video projects. Students learn the basics of scripting, storyboarding, shooting, editing and production, and are responsible for creating a short 2-3 minute video promoting a brand or company of their choice.



Is Digital and Social Media right for you? How can you get started?
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The Digital and Social Media courses prepare you to:

  • Identify, incorporate, and implement digital and social media marketing tactics in an integrated marketing communications strategy
  • Define legal and ethical considerations and federal guidelines associated with digital and social media marketing activities
  • Evaluate ROI for digital and social media marketing plans
  • Plan digital content to utilize on social media sites: i.e. vlogging, video newsletters, short video for social media site production, podcasts, etc
  • Interpret key social media metrics and demonstrate knowledge in tracking social media sites and learn to utilize web analytics tools and SEO in campaign assessment
  • Develop a comprehensive social media marketing comm plan
  • Develop digital content relevant to the target audience for owned, earned, and paid digital and social media channels

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