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Eric SanInocencio

Associate Commissioner of Strategic Digital Media, Atlantic Coast Conference

Teaches IMC 641 - Social Media and Marketing

Eric SanInocencio joins the Reed College of Media team with over 12 years of social and digital experience, having worked at both the professional and collegiate sporting ranks during his career.

He currently serves as the Associate Commissioner for Strategic Digital Media for the Atlantic Coast Conference, where he oversees the league’s digital and social platform, and serves as a liaison to the conference’s members institutions and the ACC Network. Working with the league’s digital teams, the ACC has created numerous long form digital projects that have aired on the linear ACC Network.

Prior to joining the ACC, SanInocencio served as the Senior Director of Digital for the NFL’s Houston Texans, where his team was awarded several honors. The Texans became the first team in the NFL to ever win a Shorty For Social Good Award, as they were recognized for their groundbreaking #TexansCare campaign, which encouraged fans of the team to volunteer their time in the Houston community. Upon taking over the Texans’ media channels, the website vaulted from the bottom third of the NFL in major metric categories to the top twenty-five percent.

In addition to receiving the Rookie Award and IMPACT Award for his superior performance as an employee of the Texans, SanInocencio was recognized as Best Minority in Business by Birmingham Magazine in 2013, and has participated in the Minority Opportunities Athletic Association and the National Minority Journalism Workshop. A former college athlete, SanInocencio graduated from the University of Montevallo with a degree in Communications. He is married to the former Heather Huot, who also played athletics collegiately at Montevallo, and they have two children, Deric (9) and Isla (7).