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Joshua Moritz

Uber Marketer

Teaches DMC 660 Introduction to Data Marketing Communications

Josh Moritz has been delivering powerful results for clients like Citibank, Chase, New York University, Novartis, University of Bridgeport, Intuit, CapOne, First County Bank, Remy Martin, Knight Ridder, Pitney Bowes, Xerox, The United States Mint, IBM, Bristol Myers, ImBev, Colgate, Coca Cola, and Dr. Pepper.

Moritz led the creation of programs that have generated more than $100 million of new revenue, and improved response rates by 500% and profitability by 1000%.

He was the founder of Medozza, a business intelligence firm providing data analysis to drive marketing and advertising, a senior vice president of interactive, E-Commerce, and social media for Creative Partners in Stamford, CT, and owned two interactive agencies, Customer Growth, and DMTG. He has founded or been the CMO of three online start-ups, BalanceHealthContent.com, Worktopia.com, and Challahconnection.com.

He used to drive for Uber in his spare time.

Prior to his entrepreneurial endeavors, he was general manager for Earle Palmer Brown Direct, where he turned around a failing division into one that exceeded profit goals by 100% in the first year, and an online/offline catalog agency, Muldoon Direct. Previously he was at Wunderman Worldwide, Young and Rubicam/NY, and Kenyon and Eckhardt.

Working with minimal budgets Moritz has led and collaborated with on-site and virtual new business teams to generate millions of dollars in new accounts and sales.

An expert in branding and customer acquisition, lead generation, cross-sell/upsell, and data-supported relationship-building programs across multiple media disciplines. He has developed marketing programs for both the online and offline world utilizing TV/video, radio, print, direct/e-marketing, public relations, events, social media, SEO/PPC, conferences, trade shows, events, investor relations, and online reputation management.

Moritz knows segmentation and will model your customer file and has organized, led, and analyzed consumer research studies and strategy analysis. He has been a marketing department of one and a builder of departments and companies.

Moritz graduated summa cum laude with a Master of Business Administration from Babson College with a concentration in entrepreneurial finance, a Bachelor of Arts in Economics from Rutgers College, and a graduate degree in direct and interactive marketing from New York University.

He is an adjunct assistant professor at New York University School of Professional Studies and the NYU Tandon School of Engineering, Baruch College, City College of New York, Yeshiva University, and West Virginia University Reed College of Media teaching database modeling, integrated marketing, digital marketing, data marketing, CRM, capstone, introduction to marketing, leadership, marketing analytics, and research.