Neil Feinstein is an associate professor of advertising at St. John's University and the director of the MS in Integrated Advertising Communications program. Prior to joining St. John’s, Feinstein was an adjunct professor for 11 years at New York University, teaching campaign development in their Master of Science in Integrated Marketing program.
Feinstein’s research focus is digital innovation. He seeks to explore the possibilities of digital engagement to enhance customer relationships, increase lifetime value and drive profits through innovative marketing strategies. Feinstein has several articles published on influencer marketing and has conducted an annual “Hot or Hype Survey” to determine the most important digital innovations for practicing interactive marketers. In addition, he is helping build the St. John’s Design Factory, where we will be working with partners/corporations/NGOs to “spark great ideas that have impact.”
Feinstein came to education after a 30-year career in advertising, the last 16 years of which were focused on interactive marketing. He built the first ever online ads for The New York Times, the first ever mobile program for the Direct & Marketing Association, the first ever email marketing program for Hachette Filipacchi, and has advised brands such American Express, Disney, Calvin Klein Fragrances, Bristol Myers Squibb, Constant Contact, Merrill Lynch, not-for-profits Wounded Warrior Project and ASPCA. Neil has won multiple creative and digital innovation awards. He is a top-rated speaker and has lectured worldwide on multichannel marketing, integrated advertising, digital and creative strategy, and customer experience.
Feinstein holds a Master of Science in Direct & Digital Marketing from New York University. He resides in New York City with his wife and Westie. When he’s not in the classroom you’ll find him either in a yoga studio or in front of his stove, cooking delicious meals for loved ones.