Over 30 years of experience in higher education; research focused on communication effects in advertising
Teaches DMC 661 - Audience Research and Segmentation and IMC 612 - Audience Insight
Dr. Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
Dr. Ducoffe’s research has focused on communication effects in advertising and the
economics of the advertising agency industry. She has also studied alternative
pedagogical methods for more effective student learning in higher education. Her
work has been published in the Journal of Public Policy and Marketing, Journal
of Advertising, Journal of Promotion Management and Journal of Marketing
Education. She consults in both the public relations and marketing research fields,
primarily with non-profit organizations.
She earned a Bachelor of Arts in communication from the University of Michigan, a Master of Arts in advertising from Michigan State University and a Ph.D. in mass media from Michigan State University.
Past Student Feedback
- Dr. Ducoffe was extremely present on the discussion board, offered really great feedback on discussions and assignments. She also included a good amount of thought–provoking comments on the boards. Really positive energy conducive for a great learning environment.
- Dr. Ducoffe was one of the most engaged instructors I've had in this program. Her feedback was helpful and she posed additional questions to keep us thinking.
- Dr. Ducoffe was an amazing leader and instructor through this journey. I loved that she posted recaps from the prior week as well as intros to each week. It helped to have a better understanding of what was expected and how to better respond to discussion boards, assignments, and our learning. She was extremely helpful and I appreciate the feedback and comments she provided to each assignment as it helped to improve my overall writing and understanding of the course materials.