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Susan K. Jones

Tenured Professor of Marketing at Ferris State University and the principal of Susan K. Jones & Associates

Lead Instructor - Integrated Marketing Communications Program
Teaches IMC 616 - Direct and Digital Marketing and DMC 665 - Customer Engagement Ethics and Strategies

2011 Alexia Vanides Teaching Award Recipient

Susan K. Jones is an award-winning professor, author and consultant with expertise in direct and digital marketing.

Jones teaches direct marketing, digital marketing, advertising, social media, content marketing, and business-to-business classes at Ferris State. Her practice focuses on corporate training and seminars in direct and digital marketing, as well as marketing planning, product development and copywriting. Jones began teaching online in early 1998, and has attracted students to her online classes at Ferris State from throughout the United States, as well as South and Central America, Australia, Canada, Mexico and Europe.

Jones has authored or co-authored more than 30 books, including “Creative Strategy in Direct and Interactive Marketing,” “Business-to-Business Internet Marketing” and “The IMC Handbook: Readings and Cases in Integrated Marketing Communications.” She has been honored by the Direct Marketing Educational Foundation, the Chicago Association of Direct Marketing, the West Michigan American Marketing Association, the John Caples International Awards, Ferris State University and Northwestern University with prestigious awards both as an educator and as a practitioner.

Jones enjoys an active volunteer career. She is the founding president and current treasurer of the Northwestern Club of West Michigan. She was a member of the West Michigan Alumni Admissions Council for Northwestern for 20 years, and she is a past board member of the Northwestern Alumni Association. In 2002, she was elected to Northwestern University’s The Council of One Hundred, an elite group of 100 alumnae who mentor women students and young alumnae of the university. In 2004, she was elected a member of The Council of One Hundred’s executive committee, a position in which she served until 2007. She is a member of the board of Mercantile Bank of West Michigan, the three-year president and long-time board member of the Arts Council of Greater Grand Rapids, a past-president and active sustainer of the Junior League of Grand Rapids, and a graduate of Leadership Grand Rapids. Educated at Northwestern University, Jones holds a Bachelor of Science in advertising and a Master of Science in advertising. She lives in East Grand Rapids, Michigan, with her husband, William T. Jones. They have two grown sons and five grandchildren.

Past Student Feedback

  • Professor Jones was very involved in the discussion board – possibly one of the most active professors I have seen on the discussion board throughout my time in the IMC program. She would respond to almost every post, ask questions, provide insights, and respond to questions proposed by students. Super helpful. If you weren't on the right path in answering the discussion board, she would help clarify and get you going in the right direction.
  • Professor Jones brings her years of marketing expertise to the online classroom. She applies this experience when giving honest, prompt responses designed to further develop your direct marketing skills.
  • Prof. Jones is clearly an expert in her field. This shines through in her writing and passion to see students learn.

Research Publications and Articles

  • [Expert Insight] The Rise of AI & Human Collaboration