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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Zac Carrier

Marketing and Communications Professional

Zac Carrier is a marketing and communications professional with nearly two decades of experience in media and public relations, marketing, advertising, crisis and internal communications, and business writing.

Carrier is the RFP/content manager for a publicly traded fertility benefit that helps couples and individuals pursue their dreams of having a family. He works on proposals and content that helps the company share its unique story with clients, their members, and the public at large.

His experience includes marketing and public relations in home renovation, the energy sector, healthcare, and higher education. He was formerly the senior marketing manager for a healthcare startup in Boston and served as assistant director of University Relations at West Virginia University Institute of Technology in Beckley, West Virginia.

Carrier has led the development of hundreds of successful campaigns and initiatives, with professional experience in email marketing campaigns, social media marketing, print and promotional projects, crisis communications plans, internal campaigns, digital advertising, magazines, newsletters, analytics, market research, website management, project management, proposal management, and technical writing.

A first-generation college student, Carrier earned his undergraduate degree in English from Shepherd University in Shepherdstown, West Virginia. He holds a Master of Science in Integrated Marketing Communications from West Virginia University.

He lives in Charleston, West Virginia.