Professor, Marketing and Nutrition Consultant
Teaches DMC 661 - Audience Segmentation
This experience has allowed Holt to start 2 companies, JWH Consulting, where she assisted area small businesses with marketing ideation, social media, and overall strategic growth, and Forté For Life, a motivational Fitness and Nutrition business. She uses this combined wealth of industry and education experience by serving as an Instructor at West Virginia University and a Professor at Northern Kentucky University Haile College of Business. She teaches a wide range of undergraduate and graduate courses in Management, Marketing, Advertising, Entrepreneurship, Business Strategy, Data and Analysis and Segmentation. She has been teaching for over 10 years and was honored by receiving Distinguished Status. Holt is currently a Professor as well as a Marketing, Strategy, and Nutrition Consultant and is a published author with articles appearing in Quirks, Womenista, Skinny Mom, as well as numerous blogs and posts.
Holt is an active member in the community and an advocate for charitable organizations including being on the Board of Directors for the NKCCA, The Scripts Howard Civic Engagement Advisory Board Member, a KY Foster and Adoptive Parent, a St. Jude Partner in Hope, the American Heart Association, a previous Make a wish ‘Wish Granter’, and nominated member of the 40 under 40 Business Courier class.
Holt most currently worked as the Account Director of Kroger on-site in Cincinnati for Spins, LLC in Chicago. Previously, she held Leadership positions at HR ProFile, MRSI, Directions Research, and was VP of Marketing at RiskAware, where she developed and implemented overall marketing strategies and brand architecture. Additionally, she led a client team as an Account Lead at Catalina Marketing where she further developed her CPG and Retail expertise while concentrating on New Product Development efforts that were nationally recognized and awarded.
Holt has a BS in Marketing and a 4.0 MBA from Northern Kentucky University in Entrepreneurship. She also has noteworthy college experience in Design and Website Development and Programming. She is a Certified Personal Trainer in Fitness and a Nutrition, Wellness, and Lifestyle Consultant.
In her spare time, she enjoys the arts, tennis, traveling, and personal fitness training. She resides in the Cincinnati area with her daughter.
How to Reach Mehttp://www.linkedin.com/in/jenniferawholt
Research Publications and Articles
- Qualitatively Speaking: Building relationships with consumers in today's social world
- You'll die if you don't listen to consumers (podcast)
- 3 New Cs of Branding That Impacts Change.
- Just in time for Valentine's Day!
- The Scary and Not so Sweet Side of Sugar!
- You'll Die if you Don't Listen to Customers
- Forté For Life
- Life Is Not All or Nothing & Neither Is Your Fitness And Nutrition
Major Professional Accolades and Accomplishments
- American Marketing Association
- Network of Executive Women
- 40 Under 40 Business Courier Nominee
- Distinguished Professor Status