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Julia Daisy Fraustino

Assistant Professor, WVU Reed College of Media

Teaches DMC 665 - Customer Engagement Ethics and Strategies

Dr. Julia Daisy Fraustino is an assistant professor of strategic communications at the WVU Reed College of Media. She is founding co-director of the Public Interest Communication (PIC) Research Lab in the WVU Media Innovation Center and is a Sam Walton Fellow as Faculty Advisor for Enactus West Virginia University.

Dr. Fraustino specializes in risk, emergency, crisis and disaster communication science. She researches strategic crisis communication from a public relations perspective emphasizing community resilience and focusing on digital/social media and ethics. She has authored more than 60 journal articles, book chapters, peer-reviewed conference presentations and government reports. Her work appears in journals such as Communication Research, Journal of Applied Communication Research, Public Relations Review, Journal of Public Relations Education, Journal of Public Relations Research, Journal of Promotion Management, International Journal of Strategic Communication, Communication Teacher and Computers in Human Behavior.

As a research affiliate at the National Consortium for the Study of Terrorism and Responses to Terrorism (START), a U.S. Department of Homeland Security Center of Excellence, Fraustino has worked on grants and contracts totaling more than $1 million. She co-developed START’s comprehensive social-science-based training in risk and crisis communication, accredited by FEMA's National Preparedness Directorate. She was also named a START Terrorism Research Award Fellow for her disaster communication research. Fraustino regularly serves as a risk and crisis communication expert in several capacities, such as for grant-funded projects led by the public policy research organization Rand Corporation.

Fraustino’s work has been recognized regionally, nationally and internationally. She has earned several top research paper awards from AEJMC, ICA and NCA. She was named a 2017-2018 AEJMC Emerging Scholar, funding her research on flooding resilience communication in vulnerable communities. She earned the 2018 Doug Newsom Award for Research in Global Ethics and Diversity from the AEJMC PR Division, was the 2017 Reed College of Media Faculty Research Award recipient, and was a 2016 national Frank Prize in Public Interest Communication awardee for her research on the CDC’s zombie apocalypse preparedness campaign. In 2015, she received the national Most Promising Professor Award from the AEJMC Mass Communication and Society Division as well as the Charles Richardson Award for the most outstanding Ph.D. student in the Department of Communication at the University of Maryland.

Fraustino spent several years practicing professional strategic communication for clients in for-profit, non-profit and government realms. She earned a B.A. with a double major in public relations and philosophy from the University of Scranton, an M.A. in media studies with a concentration in strategic communication from Pennsylvania State University, and a Ph.D. in communication with an emphasis in public relations from the University of Maryland. 

Selected Recent Publications:

Fraustino, J. D., Lee, J. Y., Lee, S., & Ahn, H. (2018). Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement. Public Relations Review, 44(3), 331-341. doi: 10.1016/j.pubrev.2018.02.003

Fraustino, J. D., & Kennedy, A. K. (2018). Care in crisis: An applied model of care considerations for ethical strategic communication. Journal of Public Interest Communications, 2(1). jpic/article/view/105560

*Top Research Paper Award, Frank Scholar 2017

Fraustino, J. D., & Liu, B. F. (2017). Toward more audience-oriented approaches to crisis communication and social media research. In L. Austin and Y. Jin (Eds.). Social media and crisis communication. New York: Routledge.

Fraustino, J. D., Liu, B. F., & Jin, Y. (2017). Social media use during disasters: A research synthesis and roadmap. In L. Austin and Y. Jin (Eds.). Social media and crisis communication. New York: Routledge.

Austin, L., Fraustino, J. D., Jin, Y., & Liu, B. F. (2017). Crisis communication in a changing media environment: A review of the theoretical landscape in crisis communication and research gaps. Social media and crisis communication. New York: Routledge.

Formentin, M., Bortree, D., & Fraustino, J. D. (2017). Navigating anger in Happy Valley: Analyzing Penn State’s Facebook-based crisis responses to the Sandusky scandal. Public Relations Review.

Jin, Y., Fraustino, J. D., & Liu, B. F. (2016). The scared, the outraged, and the anxious: How crisis emotions, involvement, and demographics predict publics’ conative coping. International Journal of Strategic Communication. doi: 10.1080/1553118X.2016.1160401

Liu, B. F., Fraustino, J. D., & Jin, Y. (2016). Social media use during disasters: How information form and source influence intended behavioral responses. Communication Research, 43(5), 626-646. doi: 10.1177/0093650214565917    

* 2016 Top 10 Most Read article in SAGE Publications communication and media studies journals