Senior Manager of GM Brand & Story Bureau at General Motors
Teaches IMC 610 - Introduction to IMC
Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.
Whitney Drake currently manages the story bureau and analytics team within communications
at General Motors. Prior to this role, Drake oversaw enterprise-wide customer experience
strategy and operations for GM’s Global Social Media Center of Expertise.
Before GM, Drake led digital and social media efforts for several agencies and her clients included Pure Michigan, T-Mobile, Children’s Place and Budweiser among others. She also worked for Procter & Gamble and Ford Motor Company.
Drake has 20 years of experience counseling clients in public relations, social media and integrated communications, both inside and outside the automotive industry, and has created unique and compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.
She has also shared her insights at notable conferences such as Social Media Marketing World 2016, Oracle Open World and the Incite Customer Care summit.
Drake teaches IMC 610 at West Virginia University and is an adjunct instructor of social media in the department of communication at Wayne State University. She holds a Bachelor of Arts in communication from Michigan State University and a Master of Science in integrated marketing communications from West Virginia University.
Drake and her husband have twin daughters and live in the suburbs of Metro Detroit. She is active in the community as a resource for other parents of preemies and with her charity Hope Closet, which provides dresses for financially-constrained young women in high school.
Past Student Feedback
- Professor Drake is a great teacher, and leverages real-world events throughout the course, which is particularly helpful for this degree.
- Very active, engaged, helping move along slow conversations, asked questions that made students dig deeper and come up with better, stronger answers.
- Professor Drake was fabulous. I couldn't have asked for a better professor for my first class of grad school.