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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Online Healthcare Communication Graduate Certificate

Programs start in August and January. Next start date: August 21. Get started today.

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Marketing Communications Graduate Certificates by the Numbers


4

Courses

$820

Cost Per Credit Hour

12

Total Credit Hours

$9,840

Estimated cost of a graduate certificate

Enter the World of Healthcare Marketing

The fully online Healthcare Communication Graduate Certificate prepares you to work in the healthcare sector, providing the public with information about medical treatments, disease prevention and healthy lifestyles. You will develop healthcare communications campaigns using integrated marketing communications (IMC) strategy, as well as understand how to brand, build credibility, identify target audiences and evaluate return on investment (ROI) for healthcare marketing communications.

Professionals in this area are in demand and potential employers include a variety of medical organizations, from small practices to large government agencies. The graduate certificate program is non-degree-seeking, however, students who start in the certificate program can transfer into the full IMC master's degree, if they choose, before completion of the certificate.

Healthcare Communications Courses

IMC 624: Cause Marketing

This course examines the marketing techniques used by businesses to make a difference in the world, focusing on partnerships between businesses and non-profit organizations. Through case studies, the history and uses of cause marketing are examined as well as predictions for the future of the marketing practice.

IMC 627: Healthcare Marketing

This course explores various levels of the healthcare campaign and marketing process. Students learn the basic types of health campaigns, theories of health behavior change, issues in designing/evaluating healthcare marketing and the effects on health outcomes.

IMC 639: Content Marketing

This course explores how the role of content is evolving in the modern marketing landscape and how to apply different types of content generation to new and traditional marketing channels. Additional topics cover the pros and cons of content marketing vs. traditional marketing as well as processes and tactics to create and implement content marketing strategies.

IMC 646: Augmented Reality and Virtual Reality in IMC

This course examines how brands are using Augmented and Virtual Reality platforms to expand customer interaction. This course focuses on how brands have combined technologies as part of an integrated marketing communication approach. Students will complete the class by creating an AR or VR proposal for a brand of their choice.



Is Healthcare Communications right for you? How can you get started?
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The Healthcare Communications courses prepare you to:

  • Effectively develop healthcare communication campaign plans using an integrated marketing communications strategy
  • Recognize how AR/VR can be used in IMC campaigns to enhance the user experience
  • Develop strategies and learn tactics and techniques that relate to the use of AR/VR within a healthcare marketing communications campaign
  • Recognize how to brand, build credibility, and effectively manage public relations efforts
  • Plan content to utilize in web and social media assets: i.e. b/vlogging, video newsletters, short video for social media site production, podcasts, etc. for public education, advocacy and/or corporate purposes
  • Demonstrate the benefit of cause marketing strategies for corporations, nonprofits, and consumers
  • Identify the latest ethical considerations and federal guidelines associated with digital and social media marketing activities within the healthcare space
  • Identify target audiences and understand behavior change theories as they relate to healthcare marketing communications campaign planning for these audiences
  • Evaluate ROI for healthcare communication activities and public interest communication plans

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