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Marketing Communications Today Blog

About Marketing Communications Today

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.


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Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

Chazz C

As CEO, Chazz serves as the product visionary, revenue driver, and strategic leader of One Click Politics. He has consulted on over one hundred international, federal, state, and local campaigns for candidates, corporations, associations and non-profit groups. Additionally, he has attended the Civitas Institute of Practical Politics, North Carolina Institute of Political Leadership, Republican National Committee's Campaign Management College, and the Campaign Management College. Chazz is also a member of the American Association of Political Consultants, Grassroots Professional Network, and the Public Affairs Council.

Matt Cummings: Who should we consider to be an organization or company's stakeholders? How you define those?

Read Full Article: Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

PR and Data: How to Use Data to Define and Refine Your Strategy

PR and Data

Joe LaMuraglia spent the last 10 years in various roles in the Communications function at General Motors — most recently running Chevrolet brand communications on the east coast of the U.S. Joe has a B.A. in Public Relations from N.C. State University, an M.B.A. from Thunderbird School of Global Management, and he is a member of the inaugural class of the LGBT Executive Leadership Program at Stanford University Graduate School of Business.

We spoke with Joe on our weekly podcast. Here was some of his expert advice on the topic of using data to improve your PR strategy. 

Read Full Article: PR and Data: How to Use Data to Define and Refine Your Strategy

Camaraderie of Online Students Shines at IMC and DMC Graduation


Graduation. A time of celebration, when a student’s academic achievement is recognized and applauded. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times. Earning a degree isn’t easy. Basking in the moment of ultimate achievement is something that every graduate should enjoy.

Read Full Article: Camaraderie of Online Students Shines at IMC and DMC Graduation

Understanding How LinkedIn Can Benefit Higher Education Marketing

Anthony J

Anthony Juliano is the Vice President of Account Service and Business Development at Asher Agency. Anthony has more than 15 years in marketing and communication strategy and has presented on social media and LinkedIn at national and international conferences.

Anthony has provided social media, blogging, and LinkedIn training for a wide variety of individuals and businesses and writes a monthly column about social media and has written for a variety of publications and blogs, including Convince and Convert, "the world’s #1 content marketing resource."

Read Full Article: Understanding How LinkedIn Can Benefit Higher Education Marketing

Exceeding My Own Expectations in Integrated Marketing Communications

Integrate

Nastausha is an Integrated Marketing Communications graduate student at West Virginia University who has a lot to say about her experience in the Reed College of Media. Between her experience with expert faculty members and her increased knowledge of consistent messaging across brands, Nastausha explains how ultimately, her IMC graduate degree has prepared her for real, marketable career success.

Read Full Article: Exceeding My Own Expectations in Integrated Marketing Communications

An Inspiring Story of Dedication to Academic Excellence — Kristen’s IMC Journey

Kristen

Meet Kristen Cosner. Kristen is a proud 2018 alumna of the Integrated Marketing Communications (IMC) online graduate program, finishing the program in less than two years.

After earning her master’s degree in IMC, Kristen was hired as a Communications Coordinator in the Office of Marketing and Public Relations at Glenville State College. Read Kristen’s unique story of survival and determination. She’s certainly an inspiration to graduate students everywhere.

Read Full Article: An Inspiring Story of Dedication to Academic Excellence — Kristen’s IMC Journey