Heads up to agencies: Your business model needs an update. The needs of the workforce have changed—resulting in hundreds of vacant positions. The “pyramid” staffing structure itself is passe. Our guest Scott Gillum founded a new type of agency, for B2B markets, where employees are empowered to schedule their own workdays and trusted to produce their work “on demand.” He sees an agency like a professional sports team, where free agents sign up to deliver on specific client expectations. The result? Faster, lower-cost marketing results, enviable 86% client retention rates, and 100% employee satisfaction ratings on Glassdoor. Join us to learn the philosophy behind this new model, which could be a blueprint for the agency of the future.
Cyndi Greenglass: What is it about the current way marketing agencies work that you think needs fixing?
Scott Gillum: What got me on this path, was that I saw a report that said employees were not engaged at work. I got very curious and went on this quest to try to figure out what was going on. I have memories from my professional services days of people in middle management who left what was probably the most productive time in their lives, to stay at home with children or take care of a parent. They tried a hybrid approach as they were going to try to work but also take care of things at home but they never seemed to get that balance either. So maybe that’s not the solution either. Then, there were people trying to look for more meaningful work. All those things were kind of wandering around in my head when I got to this point in time when I had a chance to start something new and different. I noticed that millennials had a very different way of thinking about what they wanted out of life in a career, and they work very differently. I went on this exploration and read a bunch of books and talked to a bunch of people to try to figure out maybe we just need a new work model. The Monday through Friday, nine to five workday is a result from the manufacturing days, and it's over 100 years old and was built around electricity. Maybe that just didn't fit people anymore.