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West Virginia University's Integrated Marketing Communications (IMC) online graduate program and PRSA share the same goal – to develop the best PR professionals in the world. That’s why WVU IMC and PRSA formed an educational partnership in 2011.

The Importance of IMC to PR Professionals

Public relations professionals are being asked to wear more hats than ever before. Employers want you to have skills in traditional and digital marketing, social media, public relations, brand equity, design ... and they want you to know how to use them all together to execute strategic messaging campaigns.

An IMC education can prepare you to meet those needs. And WVU's new IMC specializations allow you to hone in on a particular area of interest that will set you apart.

In a recent survey by the Public Relations Society of America (PRSA), respondents identified integrated marketing communications as one of the top five proficiencies for public relations and communication practitioners through the next five years. PR and IMC go hand-in-hand. IMC skills are in high-demand for PR professionals and public relations practitioners bring invaluable knowledge and skills into the IMC classroom, enriching the conversations and enhancing learning.

APR certified professionals can waive two courses.

Professionals who hold the Accreditation in Public Relations (APR) may waive two courses upon acceptance to WVU's online M.S. in Integrated Marketing Communications program, meaning you can earn your degree by taking just eight courses, which takes less time and saves 20% on tuition.

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PR Leadership


With 30+ electives and specialization tracks in areas like PR leadership, Creative Strategy and Digital and Social Media, you can customize and specialize to create your ideal educational experience.

Learn More About Specializations

Attend an Info Session

Information Sessions are available online or in person. Representatives will discuss the program curriculum, the admissions process and application criteria, eCampus, and course technology.

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Start Your Application

Review the steps to apply and start your application at any time. You can go back to edit or add to your application any time and be admitted to the IMC program during the summer, fall or spring semesters.





When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

We want to be completely up front with who we are and what we'll do with your data. Learn More.



Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

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