West Virginia University's Integrated Marketing Communications (IMC) online graduate program and PRSA share the same goal – to develop the best PR professionals in the world. That’s why WVU IMC and PRSA formed an educational partnership in 2011.
Public relations professionals are being asked to wear more hats than ever before. Employers want you to have skills in traditional and digital marketing, social media, public relations, brand equity, design ... and they want you to know how to use them all together to execute strategic messaging campaigns.
An IMC education can prepare you to meet those needs. And WVU's new IMC specializations allow you to hone in on a particular area of interest that will set you apart.
In a recent survey by the Public Relations Society of America (PRSA), respondents identified integrated marketing communications as one of the top five proficiencies for public relations and communication practitioners through the next five years. PR and IMC go hand-in-hand. IMC skills are in high-demand for PR professionals and public relations practitioners bring invaluable knowledge and skills into the IMC classroom, enriching the conversations and enhancing learning.
With 30+ electives and specialization tracks in areas like PR leadership, Creative Strategy and Digital and Social Media, you can customize and specialize to create your ideal educational experience.Learn More About Specializations
Information Sessions are available online or in person. Representatives will discuss
the program curriculum, the admissions process and application criteria, eCampus,
and course technology.
Review the steps to apply and start your application at any time. You can go back
to edit or add to your application any time and be admitted to the IMC program
during the summer, fall or spring semesters.
When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.
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