Considerations
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Data Marketing Communications
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Digital Marketing Communications
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Integrated Marketing Communications
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Salary
Will I make enough to support my lifestyle and pay my bills?
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On average, those working in Data Marketing Communications have an
annual salary of
$73,960. Several professions in this industry have the opportunity
to earn more than
$100,000 annually.
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On average, those working in Digital or Integrated Marketing Communications
have an annual salary of
$63,920. Several professions in this industry have the opportunity
to earn more than
$100,000 annually.
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Career Prospects
Can I see myself doing the jobs this major leads to?
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Data marketers are both analytical and creative which makes them one
of the most desirable assets for a company. A data marketing role
is a good fit if you like solving puzzles, enjoy storytelling, or
have a niche with numbers. Here are some common jobs:
- Marketing Analyst
- Data Scientist
- Account Service Manager
- Chief Marketing Officer
- Account Executive
- Brand Marketing Specialist
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Digital marketing is shaping the way we consume information, make our
purchase decisions, and interact with brands. Are you a digital enthusiast
with the ability to adapt to change and innovate? If so, digital
marketing communications might be for you. Jobs in this industry
are:
- Digital Marketing Manager
- Marketing Communications Specialist
- Digital Marketing Strategist
- Social Media Manager
- Marketing Communications Manager
- Social Media Specialist
- Marketing Coordinator
- Content Director
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Integrated Marketing Communications is a versatile degree that allows
grads to work in nearly any industry, sector or field. Here are some
of the job titles you can hold with an IMC degree:
- Marketing Communications Manager
- Account Executive
- Sales and Marketing Manager
- Public Relations Manager
- Brand Manager
- Account Supervisor
In addition, data marketing communications roles can be fulfilled remotely.
In fact, the marketing communications industry is one of the top
leaders in remote work as many agencies and firms have learned to
evolve and adapt.
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Job Locations
Will I have to move to find work? If so, where?
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Marketing Communications roles exist in every industry all over the world,
and more and more companies are offering remote work options. In the
last 6 months,
LinkedIn reports that remote marketing roles have increased by
177%.
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Industry Growth
What happens 5, 10 or 20 years from now?
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This is a highly sought-after and rapidly growing role in the marketing
communications industry.
This industry is predicted to grow 22% (much faster than average)
over the next ten years.
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Digital marketing communications is one of the most rapidly growing
industries as technology continues to evolve and thrive.
According to the latest projections, digital advertising revenue
will surpass 700 billion U.S. dollars by 2025. That is a major
increase from 2022 when the industry was valued at $153 billion.
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This industry is expected to grow between 10% and 14% by 2030 which
is as fast as average and faster than average.
Source: Bureau of Labor Statistics
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Job Satisfaction
Are marcom professionals happy with their jobs? What is the work-life
balance?
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Working in Marketing Communications offers upward mobility and the
flexibility of a work-life balance, but this is an industry that
involves many responsibilities and complexities.
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Education Credentials
How important is a master's degree in this industry?
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Because this is such a competitive industry with highly sought-after
roles, 77% of those working in Data Marketing Communications have
a master's degree.
Source: Stepping Blocks
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31% of those in digital marketing communications roles have an advanced
degree. Digital marketing is ever-changing, so an advanced degree
is one way to stay ahead of trends and set yourself apart in the
job market.
Source: Stepping Blocks
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Because this is a growing and competitive industry, 53% of those working
in Integrated Marketing Communications have a Master’s Degree.
Source: Stepping Blocks
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