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West Virginia University Marketing Communications


Marketing Communications professionals are in demand.

Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand ... in any industry, anywhere.

Programs start in August, January and May. Next start date: August 17. Get started today.

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Marketing Communications Masters by the Numbers




Courses per degree




Estimated cost of a master's degree

Which program is right for you?

Data Marketing Communications

Digital Marketing Communications

Integrated Marketing Communications

Completion Time 18 months 12- and 18-month options Flexible schedule options
Fully Online Delivery

(same classmates throughout program)

Differentiator Tell stories based on data. Built-in certifications from Google, Facebook, etc. Seven optional specializations
Description Organize, analyze and apply data from SEO, search, display and social marketing, multi-channel analytics, etc. to inform marketing strategies. Use all the pieces of the puzzle to inform the bigger picture. Use modern media to create a dialog with an audience that builds a community around a brand or an organization. Use the latest tools and tech to meet people where they are.  Unify all pieces of marketing communications, including advertising, PR, direct marketing, social media, etc. to send consistent messaging to consumers. Tell the story in a variety of ways to reach people.
This degree is perfect for: Problem solvers, high-income seekers, creatives, analyzers Social media natives, tech embracers, extroverts, content generators Strategic thinkers, management material, marcom generalists, IMC niche seekers


WVU pioneered the development of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space. Our programs are accredited by the Higher Learning Commission and are consistently ranked among the best in the country.  

M.S. Data Marketing Communications at WVU

M.S. Data Marketing Communications

WVU’s Master of Science in Data Marketing Communications is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today’s competitive market.

M.S. Digital Marketing Communications at WVU

M.S. Digital Marketing Communications

You’ve likely been a digital media consumer for years. You know how quickly we’ve moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What’s next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU’s completely online master’s degree in Digital Marketing Communications gives you the strategy and the skills — in just one year. You’ll learn how to create a dialogue with today’s modern audience that builds community around a brand or organization. It’s all about building trust and providing customers with long-term value so that they become advocates who bring you more customers.

M.S. Integrated Marketing Communications at WVU

M.S. Integrated Marketing Communications

The Master of Science in Integrated Marketing Communications is a flexible, ten-course program offered exclusively online. With more than 25 electives to choose from and specializations in areas like digital and social media and creative strategy, you can create your ideal educational experience. Fill a marketing void at your company, hone skills to prepare for a promotion or pursue a topic that you’re passionate about.

Specialize and gain a competitive advantage:

  • Creative Strategy
  • Data Marketing Communications
  • Digital and Social Media
  • Healthcare Communication
  • Higher Education Marketing
  • Management
  • Public Relations Leadership

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