Advance communications strategy. Orchestrate marketing tactics. Leverage digital communications media.
Programs start in August, January and May. Next start date: August 18. Get started today.
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Degrees10
Courses per degree7
Certificates$24,600
Estimated cost of a master's degreeWVU’s Master of Science in Data Marketing Communications is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today’s competitive market.
You’ve likely been a digital media consumer for years. You know how quickly we’ve moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What’s next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU’s completely online master’s degree in Digital Marketing Communications gives you the strategy and the skills — in just one year. You’ll learn how to create a dialogue with today’s modern audience that builds community around a brand or organization. It’s all about building trust and providing customers with long-term value so that they become advocates who bring you more customers.
The Master of Science in Integrated Marketing Communications is a flexible, ten-course program offered exclusively online. With more than 25 electives to choose from and specializations in areas like digital and social media and creative strategy, you can create your ideal educational experience. Fill a marketing void at your company, hone skills to prepare for a promotion or pursue a topic that you’re passionate about.
Specialize and gain a competitive advantage: