Enhance YOUR CAREER
Marketing Communications professionals are in demand.
Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand ... in any industry, anywhere.
Programs start in August, January and May. Next start date: August 17. Get started today.
Request InformationMarketing Communications Masters by the Numbers
3
Degrees10
Courses per degree7
Certificates$24,600
Estimated cost of a master's degreeWhich program is right for you?
|
Data Marketing Communications |
Digital Marketing Communications |
Integrated Marketing Communications |
Completion Time | 18 months | 12- and 18-month options | Flexible schedule options |
Fully Online Delivery | ✓ | ✓ | ✓ |
Cohorts
(same classmates throughout program) |
✓ | ✓ |
|
Differentiator | Tell stories based on data. | Built-in certifications from Google, Facebook, etc. | Seven optional specializations |
Description | Organize, analyze and apply data from SEO, search, display and social marketing, multi-channel analytics, etc. to inform marketing strategies. Use all the pieces of the puzzle to inform the bigger picture. | Use modern media to create a dialog with an audience that builds a community around a brand or an organization. Use the latest tools and tech to meet people where they are. | Unify all pieces of marketing communications, including advertising, PR, direct marketing, social media, etc. to send consistent messaging to consumers. Tell the story in a variety of ways to reach people. |
This degree is perfect for: | Problem solvers, high-income seekers, creatives, analyzers | Social media natives, tech embracers, extroverts, content generators | Strategic thinkers, management material, marcom generalists, IMC niche seekers |