The landscape for Marketing communications is constantly changing, requiring new approaches to traditional marketing practices and mastering digital mediums. Professionals need a program that is not only keeping pace, but staying ahead of the rapidly evolving field. At WVU, our world view is future-focused, and so are our programs.
In 2003, we developed the nation's first online M.S. in Integrated Marketing Communications to make it easy for working marketers to advance their knowledge and careers. Now, we’ve added the groundbreaking M.S. in Data Marketing Communications for professionals interested in leadership positions that require strategic, data-driven communications skills. And those are just two of the innovations we have up our sleeve.
With a flexible, 10 courses (30 credits) curriculum, the online WVU IMC program allows you to earn graduate-level education on your time, wherever life takes you. Tailor marketing communications skills to fit your needs, fill a marketing void at your company, be an expert in digital and social media, specialize in healthcare marketing and more with 25 electives+ and several specializations to choose from.Explore the M.S. in IMC
Become an industry leader with the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Our innovative curriculum includes topics like website analytics, digital buy metrics, social media performance and consumer buying habits. Students will learn to interpret and leverage the volumes of data available to us today to develop high-performing marketing campaigns that advance company objectives and improve the bottom line.Explore the M.S. in DMC
The right degree if you:
Want a well-rounded integrated marketing communications degree with the ability to specialize in one or more specific areas of interest.
Work in an organization that needs a versatile manager with a broad knowledge of integrated marketing communications.
Want to fill a specific marketing communications void in your organization by offering a solid integrated marketing communications foundation along with focused expertise.
Aren’t sure what your strengths or interests are in marketing communications or have a variety of strengths that you want to combine to customize your skillset and degree.
Recently graduated with a bachelor’s and want to get a master’s in communications that gives you the flexibility to shape your career in a variety of directions.
Are looking for an online marketing communications program that lets you tailor your course load to balance your time with other responsibilities by taking as many, or as few, classes as you need during a given period.Explore the M.S. in IMC
The right degree if you:
Are a seasoned marketing communications professional who wants to stay on the cutting-edge of the profession by understanding how to strategically leverage the volumes of marketing data available to us today.
Have an eye on a Chief Marketing Officer position that needs to demonstrate measurable, data-driven results to C-suite counterparts.
Love and can interpret data and want to be in a position to use that knowledge to build data-driven campaigns that increase an organization’s bottom line objectives.
Don’t necessarily like number crunching, but understand the strategic potential of the results and want to be able to turn those into data-driven, measurable marketing communications campaigns.
Are a digital native who thrives on the constantly changing technological landscape and its potential to improve an organization’s brand, consumer reach, customer engagement, and bottom line.
Are looking for an online marketing communications program through which to build in-demand skills and connections with like-minded data-driven marketers.Explore the M.S. in DMC
We offer specialized certificates in creative strategy, data marketing communications, digital and social media, healthcare communication, higher education marketing, integrated marketing communications, and public relations leadership. Certificate programs are 15 credits (5 courses) and can be started in any term, depending on course availability.Explore Certificates
Interactive learning and Industry Insights
Extraordinary student support, classes taught by seasoned marketing communications experts and projects designed to give you hands-on experience in the field combine to provide an exceptional learning experience delivered on our intuitive, state-of-the-art learning platform.More About Learning
With expertise in marketing operations of every size and in major industries, our professors are active bloggers and podcasters sharing their insights and knowledge of the latest trends in marketing communications. As a student, you can also attend our annual Integrate Conference that brings people from all over the country together to hash out what’s happening in this ever-changing discipline of marketing communications.Explore Blog, Podcasts, and Integrate
Meet Neal Stewart, class of 2019. Neal is now the Vice President of Marketing at Deschutes Brewery in Bend, Oregon. Before joining Deschutes in 2019, Neal worked in marketing and brand management for brands like Dogfish Head, Mike’s Hard Lemonade, Coors Light and Pabst Blue Ribbon. "As somewhat of a non-traditional student who was already working at the executive level, the best part of my graduate education at WVU was shaking off some of the bad habits I had acquired over the years and reintroducing best practices into my skill set."More Alumni Stories
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WVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region. The DMC Program is listed along with the other accredited programs at West Virginia University. The DMC program’s CIP code is 09.0999. Because multiple disciplines are “bucketed” under general listings, our program is listed under “Master of Science in Advertising, PR, Applied Communication, Other (NEW).”