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Online M.S. in Marketing Communications

Marketing Communications professionals are in demand. Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand ... in any industry, anywhere.

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Source: U.S. Bureau of Labor Statistics


WVU pioneered the development of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space. Our programs are accredited by the Higher Learning Commission and are consistently ranked among the best in the country.  

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We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.

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We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.

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Remember how those industry leaders helped develop the curriculum? It’s on point. And we constantly tweak it so that we’re always one step ahead of the industry.

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It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of marcom professionals that the industry demands.

Each master's degree program includes:




Total Credit Hours


Total Tuition

Which program is right for you?

Data Marketing Communications

Digital Marketing Communications

Integrated Marketing Communications

Completion Time 18 months 12- and 18-month options Flexible schedule options
Fully Online Delivery

(same classmates throughout program)

Differentiator Focus on Big Data Built-in certifications from Google, Facebook, etc. Seven optional specializations
Description Organize, analyze and apply data from SEO, search, display and social marketing, multi-channel analytics, etc. to inform marketing strategies. Use all the pieces of the puzzle to inform the bigger picture. Use modern media to create a dialog with an audience that builds a community around a brand or an organization. Use the latest tools and tech to meet people where they are.  Unify all pieces of marketing communications, including advertising, PR, direct marketing, social media, etc. to send consistent messaging to consumers. Tell the story in a variety of ways to reach people.
This degree is perfect for: Problem solvers, high-income seekers, creatives, analyzers Social media natives, tech embracers, extroverts, content generators Strategic thinkers, management material, marcom generalists, IMC niche seekers


When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

What we WILL DO with your information:

  • We'll email you program information, including testimonials from current students and faculty, and details we know you need when considering your graduate education. We'll also send regular program updates at the end of each month so you can keep up with what's currently happening in our programs.
  • We'll mail you a free copy our program view book, which provides additional details on programs and college.
  • If you have any questions about any of the content we send you, contact our enrollment specialist via email at or phone/text at 844-961-3878.

What we WILL NOT DO with your information:

  • We will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.
  • We will NEVER sell or share your information with any other college, program or organization.

Let's Chat

Dan, our manager of recruitment and retention, is here to answer your questions and help you with the application process.

Email Dan   Schedule a Time to Chat   Attend an Info Session

Accreditation and Accolades

WVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region.

WVU's Integrated Marketing Communications online graduate program was named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide. The program was also named a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category and was named a "Program of Excellence" by the WVU Board of Governors in 2020.

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