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B.S. Integrated Marketing Communications

Marketing Communications professionals are in every industry, in every corner of the world. If you enjoy being creative, analyzing people’s behaviors, and telling stories through a variety of media (think social media, video, digital advertising and more), this is the degree for you.

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In the Integrated Marketing Communications bachelor's degree program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising. You’ll exercise the creative, writing and analytical parts of your brain, experiment with new media tools, and work on real projects for real clients that will beef up your portfolio.

Completely Online

The IMC bachelor's degree program is fully online and asynchronous, so you can take courses anywhere, anytime. Plus, we offer professional tech support!

Tech Support


Transfer previously earned college credits and work with our professional advisor to create a schedule that gets you to the finish line quickly while also balancing life's other obligations.

Course Requirements

In-Demand Degree

There are endless opportunities for people who know how to communicate, market and raise awareness for a brand or organization

Is it worth it?


120 credit hours are required to each your bachelor's degree. The tuition cost per credit hour is $468.

Tuition and Financial Aid

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone or Text

(304) 250-9686

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Meet the Team

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A Leader in Online Education

This is the fifth online degree offering by the Reed School of Media and Communications, which launched the award-winning M.S. in Integrated Marketing Communications in 2003, the nation’s first online Data Marketing Communications master’s program in 2016, and the online M.S. in Digital Marketing Communications and M.S. in Media Solutions and Innovation in 2020.


WVU has a team dedicated to your career development - to support you in finding internships or jobs that align with your passions and put you on the path to your dream job.

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Timmy Eads

Timmy is your go to for questions about the program and making the best choice for you. He is a two-time College alum, earning his bachelor's degree in Public Relations in May 2021 and his master's degree in Integrated Marketing Communications in December 2022. Oh, also served as the 66th Mountaineer!

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