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M.S. in Digital Marketing Communications

Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.

Request Information Application Requirements

Erin Robinson graduated with her master's degree from the WVU Reed College of Media in 2022 and owns her own marketing and design business.

10 Online Courses

You'll take 10 fully online asynchronous  courses and there are zero in-person commitments.

Course Descriptions

built-in certifications

Certifications from industry leaders like Google and HubSpot are built into the curriculum.

See All Certifications

one-Year Option

Customize your schedule to finish quickly or spread courses out to balance life, family and work.

Sample Schedules

$24,600 Total Tuition

Spend $24k total versus the $45k average cost of our competitors.

Is it worth it?

Why WVU Digital?

What is Digital Marketing Communications?

Marketing to where audiences are and anticipating where they're heading: Digital Marketing Communications is creating a dialogue with your audience that builds a community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers. Digital marketers must have a thorough understanding of search engine optimization, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics, always-on campaigns, and desktop and mobile user experiences. Understanding these digital marketing platforms, and using the data they provide to develop more impactful marketing campaigns is central to the WVU Digital Marketing Communications degree.

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Reed College of Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone or Text

(304) 250-9686

Contact an Individual

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Meet the Team

Or Attend an Info Session

Online Info Session

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Jai-Leen James

"This program has already taught me skills needed to excel in my profession. I was recently promoted to a larger, regional role, and I believe that my implementation of the skills I've learned thus far as a Digital Marketing Communications student contributed to that achievement."

— Jai-Leen James, Class of 2021

Learn more about Jai-Leen