Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.
Request Information Application RequirementsErin Robinson graduated with her master's degree from the WVU Reed College of Media in 2022 and owns her own marketing and design business.
You'll take 10 fully online asynchronous courses and there are zero in-person commitments.
Course DescriptionsCertifications from industry leaders like Google and HubSpot are built into the curriculum.
See All CertificationsCustomize your schedule to finish quickly or spread courses out to balance life, family and work.
Sample SchedulesSpend $24k total versus the $45k average cost of our competitors.
Is it worth it?Marketing to where audiences are and anticipating where they're heading: Digital Marketing Communications is creating a dialogue with your audience that builds a community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers. Digital marketers must have a thorough understanding of search engine optimization, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics, always-on campaigns, and desktop and mobile user experiences. Understanding these digital marketing platforms, and using the data they provide to develop more impactful marketing campaigns is central to the WVU Digital Marketing Communications degree.
We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
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"This program has already taught me skills needed to excel in my profession. I was recently promoted to a larger, regional role, and I believe that my implementation of the skills I've learned thus far as a Digital Marketing Communications student contributed to that achievement."
— Jai-Leen James, Class of 2021
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