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M.S. in Digital Marketing Communications

Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.

Request Information Application Requirements

10 Online Courses

You'll take 10 fully online asynchronous courses and there are zero in-person commitments. Plus, you can customize your schedule to finish quickly (one-year option) or spread courses out to balance life, family and work.

Courses  Schedules

built-in certifications

Certifications from industry leaders like Google and HubSpot are built into the curriculum.

See All Certifications

Practitioner Faculty

WVU's Digital faculty are leading teams at major agencies and for national clients. They understand the importance of a digital strategy and how to implement one because they do it every day.

Meet the Instructors

$23,310 Total Tuition

Spend $23.3k total versus the $46k average cost of our competitors.

Is it worth it?

Why WVU Digital?

What is Digital Marketing Communications?

Marketing to where audiences are and anticipating where they're heading: Digital Marketing Communications is creating a dialogue with your audience that builds a community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers. Digital marketers must have a thorough understanding of search engine optimization, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics, always-on campaigns, and desktop and mobile user experiences. Understanding these digital marketing platforms, and using the consumer insights they provide to develop more impactful marketing campaigns is central to the WVU Digital Marketing Communications degree.

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone

(304) 293-6278

Contact an Individual

Looking for someone specific?

Meet the Team

Or Attend an Info Session

Online Info Session

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Careers in Integrated Marketing Communications

  • Product Marketing Manager
  • Influencer Marketing Manager
  • Social Media Manager
  • Social Media Strategist
  • UX/UI Designer
  • SEO Analyst
  • SEO Content Writer
  • Digital Marketing Manager
  • Google Ads Campaign Manager
  • Digital Sales Manager
  • Digital Strategist
  • Digital Marketing Manager
  • Digital Marketing Coordinator
  • Digital Media Buyer
  • Web Content Manager

Gain a Competitive Advantage

98% of alumni said they felt more competitive and/or received a promotion upon completing their master's degree. WVU's M.S. Digital Marketing Communications degree will not only give you the skills needed. As a nationally-recognized program, you'll stand out against the competition.

Adam Payne

For Adam Payne, Digital Marketing Communications ‘22, grad school was never part of the plan. While getting his undergraduate degree in journalism in the Reed School of Media, Covid-19 hit and changed his plans. After some input from other students and professors, Adam took the leap.

“If someone is interested in the program, I would definitely just tell them that it is as flexible as you want it to be and as accommodating. I think what's really great about it is there was such a diversity of people in my courses ... I think the program is really designed to help as many people as possible because you don't have to be sitting in a classroom the whole time to get it done.”

— Adam Payne, Class of 2022

Watch Adam's My Marcom Story

My Marcom Story

Hear from our students. Learn from their experiences. This is My Marcom Story.

It really meant a lot to have the support, even though it's an online program and there's a lot of people we haven't interacted with in person. You just felt the love and support there. Knowing that you're a mountaineer for life, I think that that's really what makes the program wonderful.

Julia Aloisi

Julia Aloisi

Digital Marketing and Communications Specialist ARDEX Americas

Meet Julia : Julia Aloisi

I think the program is really designed to help as many people as possible because you don't have to be sitting in a classroom the whole time to get it done.

Adam Payne

Adam Payne

Editor In Chief & Co-Founder YNST Magazine

Meet Adam : My Marcom Story: Adam Payne

It’s a challenge, but it’s a good challenge. It’s preparing me for something huge… It makes me more marketable as a marketer.

Brandy Lawrence

Brandy Lawrence

Morning and Afternoon News Anchor/Webmaster/Assignment Editor/Producer WOAY-TV

Meet Brandy : My Marcom Story: Brandy Lawrence

Meet more students and alumni as part of My Marcom Story.

Explore the Program

WVU's M.S. Digital Marketing Communications program gives you the strategy and the skills to be the best in this growing field. Our faculty are leading teams at major agencies and for national clients, bringing their knowledge of digital strategy and how to implement it to your virtual classroom.

Apply Now.

Get started on your career goals today by applying for an upcoming term.

Apply Now

Industry Specific Curriculum

We're always evolving course content to meet the needs of professionals in our dynamic industry.


Choose three electives, along with one production class to align your classes with your interests in the industry. You'll have the options to take courses like social media and marketing, digital video production, podcast production & promotion, and more!

Built-In Certifications

Be certified in HubSpot, Adobe Premiere Pro, Google Analytics 4, SEMrush and more! It's an added layer of proof that you have the skills to execute a digital marketing strategy.

Designed for you

Focus your degree on your career goals, and continue working with a master's degree focused on you.

Flexible Schedules

Work with our professional advisor to create a schedule that allows you to balance a career and family life. And know, you can change your schedule as needed. Plus, there is a one-year option. 

A Growing, evolving industry

Digital Marketing Communications is one of the most rapidly growing industries as technology (think AI) continues to evolve and thrive. Gain knowledge in search engine optimization, display marketing, social media marketing and grow with this industry..

Schedule a time to chat with our Admissions team. They are here to answer any questions you have!