Skip to main content

The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Get a Head Start on Your Master's Degree

Take the online introduction course to IMC (IMC 410) or Digital Marketing Communications (IMC 440) as an undergraduate student to get ahead on your master's degree.

Let's Chat






Be one Step Ahead



IMC 410
Introduction to IMC

Learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media.

Course Topics

  • An Introduction to Integrated Marketing Communications
  • Brand Research
  • Planning and Audience Insight
  • Integrated Creative Strategy
  • Paid Media in IMC
  • Earned and Owned Media in IMC
  • IMC Measurement and Campaign Evaluation

IMC 440
Introduction to Digital Marketing

Learn techniques, tools, and processes including practical methods for online research, development of digital strategy, and implementation of marketing communications online.

Course Topics

  • Digital Marketing Strategy
  • User Experience, Web Development and Design
  • Mobile, SEO and Digital Copywriting and eCommerce
  • Search, Online and Social Media Advertising
  • CRM and Content Marketing
  • Social Media Platforms/Strategy and Direct Marketing
  • Video Marketing, Conversion Optimization, Data Analytics, Law and Ethics

The Benefits of Getting Ahead

WVU Introduction to IMC Undergraduate Class Testimonial

Desirae Lindow shares her experience in the M.S. IMC Introductory course and how it helped her get ahead in her master's degree.

Want to learn more?



How to Enroll

Ask your advisor about adding IMC 410 or IMC 440 to your schedule and our program director, Cindy Hart at or 304-293-3286 for course approval.