Our alumni and faculty are CEOs, CMOs and industry leaders who share knowledge in our courses and exchange ideas through blogs, podcasts and the Integrate Conference.
At WVU, you get more than just a master's degree. With 2,500+ marketing communications alumni, students and faculty, you become part of an extensive network. Get industry insights through the Marketing Communications Today Blog and Podcast, in person at the Integrate Conference, as well as Integrate Online. Plus, launching May 2023, we will be offering 6-week Professional Certificates!
This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategy.
Read More: Find Your Creative SparkFuel your creativity, make connections, empower your team and learn new skills ... virtually.
AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment. Join our panel of marcom pros as they share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.
Watch the RecordingTransitioning from being an employee to business owner requires thought and planning. Our Integrate Online panel brings together industry leaders who have successfully transitioned from marketers to consultants and business owners. Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum and Founder of Spectacular Vernacular, bring their wealth of knowledge and firsthand experiences to the forefront.
Watch the RecordingDiscover the exciting world of marketing, design, and communication at this engaging panel discussion led by three accomplished industry leaders: RJ Thompson, Immediate Past President of the American Marketing Association - Pittsburgh chapter and Adjunct Instructor in the WVU IMC program; Rich Lewis, Creative Director of Eat N' Park Hospitality Group and President of AIGA Pittsburgh; and Dwayne Waite, Marketing Director of Games and Events at ReedPop and Vice President of the American Advertising Federation - Pittsburgh chapter.
Watch the RecordingCelebrate 20 years of Integrated Marketing Communications
Integrate 2023 featured a lineup of alumni who shared experiences and lessons learned from the past 20 years. See what you missed in the Integrate 2023 recap.
Integrate 2023 RecapKnow the latest trends and hear from both aspiring leaders and seasoned marketing professionals with insights into what's now and what's next in marketing and communications.
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Social media is like the perfect double-edged sword for businesses in marketing. On one side, , it’s a powerful tool for connecting with your audience, building your brand, and promoting your products or services. But on the other, the algorithms can mak
Read More: The Impact of Social Media Algorithms on Marketing|
Artificial intelligence (AI) has been a concept in both science fiction and research labs since the 1956 Dartmouth Conference, where a group of pioneering computer scientists set the foundation for the field.
Read More: Artificial Intelligence (AI) and Machine Learning|
Email remains one of the strongest marketing tools at a marketer’s fingertips. Still, with dozens of marketing emails pouring into a customer’s inbox each and every day, it’s not necessarily easy to be seen. The message needs to pierce through the crowd a
Read More: Email Marketing Best Practices|
How can IMC help marketers reach today’s consumers? In today’s marketplace the everyday consumer is bombarded with countless messages daily across a variety of platforms
Read More: How IMC Helps Marketers Reach Today's ConsumersExplore what's next in the world of marketing as we guide you through the latest ideas, technologies, tools and strategies shaping the marketing horizon.
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According to Darpan Munjal, serial entrepreneur and successful founder of the naming platform Atom.com, the principles of entrepreneurship—resilience, curiosity, and “roll up your sleeves and try something” — are of immediate use to marketers everywhere.
Tune In: How to be an Entrepreneurial Marketer|
Women are underrepresented in data science. Tina Tang, co-founder of Women in Big Data, discusses why and offers solutions to help women succeed in this field.
Tune In: We Need More Women in Data Science!|
Beatriz Mallory, a seasoned multicultural healthcare marketer, reveals the untapped potential of the Hispanic market. Discover the challenges and opportunities in serving this growing demographic.
Tune In: All Marketing is Multicultural Marketing|
Discover the secrets to podcasting success with E.B. Moss. Learn how to stand out in a crowded market, build a loyal audience and leverage new platforms like video. Get actionable advice on target audience, metrics, content, production and promotion.
Tune In: Podcasting: Why it is Everywhere You Need to beMeet marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today.
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David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management.
Tune In: The Past and the Future of Branding|
McGhee Osse is a trailblazer in multicultural marketing communications. As the CEO of Burrell Communications Group, she has both witnessed and influenced the evolution of diversity advertising in the U.S. — and the world.
Tune In: Multicultural Marketing Goes Mainstream|
A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career leading prominent direct marketing agencies worldwide.
Tune In: A Maverick's Life in Marketing DataWe're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
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