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Professional Development

Our alumni and faculty are CEOs, CMOs and industry leaders who share knowledge in our courses and exchange ideas through blogs, podcasts and the Integrate Conference.

Grow with the Industry

At WVU, you get more than just a master's degree. With 2,500+ marketing communications alumni, students and faculty, you become part of an extensive network. Get industry insights through the Marketing Communications Today Blog and Podcast, in person at the Integrate Conference, as well as Integrate Online. Plus, launching May 2023, we will be offering 6-week Professional Certificate Programs!

Professional Certificate Program

Find Your Creative Spark

This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategy.

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Making Sense of Google Analytics 4

The new era of Google Analytics 4 (GA4) is upon us. In this program, students will receive a refresher on digital analytics basics, an in-depth explanation of the GA4 data model and a functional framework for understanding the “event-based” model of GA4.

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Integrate Online

Fuel your creativity, make connections, empower your team and learn new skills ... virtually.

Five Things You Should Do to Refresh Your Personal Brand in 2023

We are in the midst of a watershed moment in workplace culture—in what has become known as the Great Reshuffle. Now is an opportune time to reconsider what you are most passionate about and refresh your personal brand for the new year. Make a resolution this year to invest in yourself, refresh your personal brand, and get ahead of the game with insights into key trends in personal branding for 2023.

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Making Your Mark: Promoting One of the Top Bourbons in the World

Maker’s Mark has maintained its integrity and traditions from humble beginnings in Kentucky to becoming a globally recognized brand. Doe-Anderson, a creative agency based in Louisville, KY, will join us to discuss how the mission of this legacy brand has stayed true to its roots over the years — all while its marketing evolves. During this session, presenters will discuss the origin of the brand, recent environmental and conservation efforts, corporate social responsibility work, PR endorsements, promotion of the spirits and maintaining relationships with those who connect with the brand. 

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The Authenticity Boom in Marketing Communications

Making genuine connections is one of the best ways to stand out in a competitive digital world. As a result, brands are adapting their traditional messaging to connect with consumers at a deeper level. This panel will explore the authenticity boom, a recent trend in the marketing communications industry.

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Integrate 2023

Celebrate 20 years of Integrated Marketing Communications 

Join us June 1-3 for Integrate 2023, which will feature a lineup of alumni who will share experiences and lessons learned from the past 20 years. Don't miss this opportunity to connect and learn from a 2,500+ network.

Register for Integrate 2023

Marketing Communications Today Blog

Know the latest trends and hear from both aspiring leaders and seasoned marketing professionals with insights into what's now and what's next in marketing and communications.

Juggling It All: Literally and Figuratively

Kelly Greathouse |

Use techniques for learning how to juggle to manage all the things happening in your life — be in the moment, start with one, keep trying, practice and practice again.

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The State of Google Analytics in 2023: GA4 Overview

Zack Duncan |

What’s the big deal with Google Analytics in 2023? Well, starting on July 1, 2023 GA4 becomes the only option for web analytics tracking with GA. Get ready!

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An IMC Perspective on Winning Super Bowl Brands

Danielle Rohe |

What do you remember from the 2023 Super Bowl ads? Learn how top ads used source and message factors for persuasiveness and how one brand flubbed a massive website traffic opportunity.

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2023 International Women's Day: Recognizing the Achievements of WVU Marketing Communications Alumni

Emma Magruder |

Recognizing the achievements of WVU Marketing Communications alumni on International Women's Day 2023.

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Marketing Horizons

Learn upcoming trends with this forward-thinking, looking ahead, through the front windshield and beyond, podcast taking you into the marketing future.

Follow the Money: The Future of Multichannel Measurement

Cyndi Greenglass and Ruth Stevens |

Brands really want to understand the gaming and e-sports for attribution and have migrated to the traditional sports where the BIG money is. Join Johannes Waldstein as he discusses "Follow the Money: The Future of Multichannel Measurement."

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Where's the Beef with Mixed Reality Marketing

Cyndi Greenglass and Ruth Stevens |

Mixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going?

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A Victory Lap for Marketing Innovation in 2022

Hosted by Cyndi Greenglass and Ruth Stevens |

In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year.

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Community is the Last Great Marketing Strategy

Cyndi Greenglass and Ruth Stevens |

It’s time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities that deepen emotional relationships with the brand.

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Marketing Legends

Meet marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today.

Shattering the Advertising Glass Ceiling

Hosted by Cyndi Greenglass and Ruth Stevens |

Marketing legend Shelly Lazarus has been described as one of the most powerful executives in advertising and named one of the Top 50 Business Women. In our conversation, Shelly shares some of her memorable career stories.

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Wrote the Book on Marketing Channels

Hosted by Cyndi Greenglass and Ruth Stevens |

Marketing legend Louis W. Stern published the top textbook about distribution channel strategy, also known as “pull marketing.” Since then he’s been the go-to guru in this important one of the 4 Ps. Join us to learn Lou’s key insights.

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Life Lessons From a Legendary Direct Marketer

Cyndi Greenglass and Ruth Stevens |

Susan Kryl is a legendary direct marketer with two pieces of advice for marketers everywhere. First, use the “Day in The Life” technique to gain deep customer insight. Second, “Learn, teach and mentor,” in order to keep up to date and give back.

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Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Reed College of Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone or Text

(304) 250-9686

By Email

sihenry@mail.wvu.edu

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