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Professional Development

Our alumni and faculty are CEOs, CMOs and industry leaders who share knowledge in our courses and exchange ideas through blogs, podcasts and the Integrate Conference.

Grow with the Industry

At WVU, you get more than just a master's degree. With 2,500+ marketing communications alumni, students and faculty, you become part of an extensive network. Get industry insights through the Marketing Communications Today Blog and Podcast, in person at the Integrate Conference, as well as Integrate Online. Plus, launching May 2023, we will be offering 6-week Professional Certificates!

Professional CertificateS

Find Your Creative Spark

This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategy.

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Making Sense of Google Analytics 4

The transition from Universal Analytics to GA4 presents new challenges and complexities. This course aims to address these concerns by offering a comprehensive understanding of GA4 and providing the knowledge and skills to navigate the platform.

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Remote Worker Certificate

The Remote Worker Certificate is four-week course in which students will complete two online modules each week. Each module will include a pre-test & post-test to assess student learning.

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Integrate Online

Fuel your creativity, make connections, empower your team and learn new skills ... virtually.

2024 Trends: Where Marketing is Headed

AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment. Join our panel of marcom pros as they share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.

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Building Your Business: The Paths to Self-Employment

Transitioning from being an employee to business owner requires thought and planning. Our Integrate Online panel brings together industry leaders who have successfully transitioned from marketers to consultants and business owners. Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum and Founder of Spectacular Vernacular, bring their wealth of knowledge and firsthand experiences to the forefront.

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Networking & Creativity: The Intersection of Marketing, Design & Communications in the Pittsburgh Advertising Community

Discover the exciting world of marketing, design, and communication at this engaging panel discussion led by three accomplished industry leaders: RJ Thompson, Immediate Past President of the American Marketing Association - Pittsburgh chapter and Adjunct Instructor in the WVU IMC program; Rich Lewis, Creative Director of Eat N' Park Hospitality Group and President of AIGA Pittsburgh; and Dwayne Waite, Marketing Director of Games and Events at ReedPop and Vice President of the American Advertising Federation - Pittsburgh chapter.

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Integrate 2023

Celebrate 20 years of Integrated Marketing Communications

Integrate 2023 featured a lineup of alumni who shared experiences and lessons learned from the past 20 years. See what you missed in the Integrate 2023 recap.

Integrate 2023 Recap

Marketing Communications Today Blog

Know the latest trends and hear from both aspiring leaders and seasoned marketing professionals with insights into what's now and what's next in marketing and communications.

Building Connections and a Career in WVU's IMC Program

Stefanie Moore |

Kate Gest, a Summer 2024 WVU IMC graduate, shares how the program's flexibility and supportive community helped her achieve her career goals while balancing work and military commitments.

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From Business to IMC: A Strategic Journey at WVU

Stefanie Moore |

Gaby Jansen, a Summer 2024 WVU IMC graduate, discusses how the program enhanced her strategic thinking and prepared her for a successful marketing career at Sargento.

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Courtney Jensen: Future Leader in IMC Joins WVU Executive Cohort

Stefanie Moore |

Courtney Jensen brings her expertise in grants and development to WVU's Executive IMC program. Explore how she plans to leverage this experience to drive strategic initiatives and make a greater impact.

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The Role of Mentorship in My Career Growth

Kelly Ramesar |

Over time, mentorships have become a professional norm in the workplace and graduate programs. When I started my career, I didn't realize the significant impact mentorship could have or how to nurture such a relationship.

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Marketing Horizons

Explore what's next in the world of marketing as we guide you through the latest ideas, technologies, tools and strategies shaping the marketing horizon.

Super Bowl Ads Without a Super-Sized Budget

Stefanie Moore |

In this episode, Josh Wilson, Senior Vice President of Marketing at Whitefish Credit Union, demystifies the Super Bowl advertising challenge and shares how to leverage and exploit regional advertising against national players.

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Keeping Up With Rapidly Evolving Marketing Regulations

Cyndi Greenglass and Ruth Stevens |

Marketing communications and the rules and regulations that we marketers need to know are changing fast. Our guest, Melissa Steinman, put advertising and marketing regulation into such an interesting context.

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What is Happening to DEI in Marketing?

Cyndi Greenglass and Ruth Stevens |

Mark Robinson, author of Black on Madison Avenue, opened our eyes to the problems and opportunities for minority professionals in the ad agency world. Tune in for a lively—and candid—conversation with Mark Robinson.

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Is CGI+AI a Match Made in Heaven?

Cyndi Greenglass and Ruth Stevens |

Faruk Heplevent joined us to discuss CGI-driven strategies in advertising and marketing. Computer-Generated Imagery is often viewed as the “old school” (pre-AI) way of generating graphics and photorealism in industries such as fashion and automotive.

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Marketing Legends

Meet marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today.

The Past and the Future of Branding

Cyndi Greenglass and Ruth Stevens |

David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management.

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Multicultural Marketing Goes Mainstream

Cyndi Greenglass and Ruth Stevens |

McGhee Osse is a trailblazer in multicultural marketing communications. As the CEO of Burrell Communications Group, she has both witnessed and influenced the evolution of diversity advertising in the U.S. — and the world.

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A Maverick's Life in Marketing Data

Cyndi Greenglass and Ruth Stevens |

A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career leading prominent direct marketing agencies worldwide.

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Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone

(304) 293-6278

By Email

brynne.myers@mail.wvu.edu

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