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Professional Development

Our alumni and faculty are CEOs, CMOs and industry leaders who share knowledge in our courses and exchange ideas through blogs, podcasts and the Integrate Conference.

Grow with the Industry

At WVU, you get more than just a master's degree. With 2,500+ marketing communications alumni, students and faculty, you become part of an extensive network. Get industry insights through the Marketing Communications Today Blog and Podcast, in person at the Integrate Conference, as well as Integrate Online. Plus, launching May 2023, we will be offering 6-week Professional Certificates!

Professional CertificateS

Find Your Creative Spark

This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategy.

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Making Sense of Google Analytics 4

The transition from Universal Analytics to GA4 presents new challenges and complexities. This course aims to address these concerns by offering a comprehensive understanding of GA4 and providing the knowledge and skills to navigate the platform.

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Remote Worker Certificate

The Remote Worker Certificate is four-week course in which students will complete two online modules each week. Each module will include a pre-test & post-test to assess student learning.

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Integrate Online

Fuel your creativity, make connections, empower your team and learn new skills ... virtually.

2024 Trends: Where Marketing is Headed

AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment. Join our panel of marcom pros as they share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.

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Building Your Business: The Paths to Self-Employment

Transitioning from being an employee to business owner requires thought and planning. Our Integrate Online panel brings together industry leaders who have successfully transitioned from marketers to consultants and business owners. Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum and Founder of Spectacular Vernacular, bring their wealth of knowledge and firsthand experiences to the forefront.

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Networking & Creativity: The Intersection of Marketing, Design & Communications in the Pittsburgh Advertising Community

Discover the exciting world of marketing, design, and communication at this engaging panel discussion led by three accomplished industry leaders: RJ Thompson, Immediate Past President of the American Marketing Association - Pittsburgh chapter and Adjunct Instructor in the WVU IMC program; Rich Lewis, Creative Director of Eat N' Park Hospitality Group and President of AIGA Pittsburgh; and Dwayne Waite, Marketing Director of Games and Events at ReedPop and Vice President of the American Advertising Federation - Pittsburgh chapter.

Watch the Recording

Integrate 2023

Celebrate 20 years of Integrated Marketing Communications

Integrate 2023 featured a lineup of alumni who shared experiences and lessons learned from the past 20 years. See what you missed in the Integrate 2023 recap.

Integrate 2023 Recap

Marketing Communications Today Blog

Know the latest trends and hear from both aspiring leaders and seasoned marketing professionals with insights into what's now and what's next in marketing and communications.

A Necessary Pair: IMC and Marketing

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Integrated Marketing Communications (IMC) plays a key role in the world of marketing ensuring consistency across various communication channels. Let’s explore how IMC influences various aspects of marketing.

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The Power of Purpose: Why You Need a Marketing Communications Strategy

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In today's intense digital world, where information bombards us from every angle, standing out among the noise is more challenging than ever.

Read More: The Power of Purpose: Why You Need a Marketing Communications Strategy

My Marcom Story: Russ Scalf

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In a world where communication is key, military service members face unique challenges in staying relevant and adaptable in the world of integrated marketing.

Read More: My Marcom Story: Russ Scalf

Marketing the Season of Love: Valentine’s Day and Galentine’s Day

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In February, the air becomes infused with romance and camaraderie, thanks to two significant occasions: Valentine's Day and Galentine's Day.

Read More: Marketing the Season of Love: Valentine’s Day and Galentine’s Day

Marketing Horizons

Explore what's next in the world of marketing as we guide you through the latest ideas, technologies, tools and strategies shaping the marketing horizon.

Adapt or Die: The Future of Email

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Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat.  Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successes.

Tune In: Adapt or Die: The Future of Email

Do B2B Marketers Really Care About Branding?

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B2B marketers who put all their focus on lead generation are missing 95% of the market opportunity, says our guest Drew Neisser, founder of CMO Huddles and author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.

Tune In: Do B2B Marketers Really Care About Branding?

A Victory Lap for Marketing Innovation in 2022

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In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year.

Tune In: A Victory Lap for Marketing Innovation in 2022

Community is the Last Great Marketing Strategy

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It’s time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities that deepen emotional relationships with the brand.

Tune In: Community is the Last Great Marketing Strategy

Marketing Legends

Meet marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today.

The Past and the Future of Branding

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David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management.

Tune In: The Past and the Future of Branding

Multicultural Marketing Goes Mainstream

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McGhee Osse is a trailblazer in multicultural marketing communications. As the CEO of Burrell Communications Group, she has both witnessed and influenced the evolution of diversity advertising in the U.S. — and the world.

Tune In: Multicultural Marketing Goes Mainstream

A Maverick's Life in Marketing Data

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A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career leading prominent direct marketing agencies worldwide.

Tune In: A Maverick's Life in Marketing Data

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Reed College of Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone

(304) 293-6278

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