Professional Development
Our alumni and faculty are CEOs, CMOs and industry leaders who share knowledge in our courses and exchange ideas through blogs, podcasts and the Integrate Conference.
Our alumni and faculty are CEOs, CMOs and industry leaders who share knowledge in our courses and exchange ideas through blogs, podcasts and the Integrate Conference.
At WVU, you get more than just a master's degree. With 2,500+ marketing communications alumni, students and faculty, you become part of an extensive network. Get industry insights through the Marketing Communications Today Blog and Podcast, in person at the Integrate Conference, as well as Integrate Online. Plus, launching May 2023, we will be offering 6-week Professional Certificate Programs!
This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategy.
Read More: Find Your Creative SparkThe new era of Google Analytics 4 (GA4) is upon us. In this program, students will receive a refresher on digital analytics basics, an in-depth explanation of the GA4 data model and a functional framework for understanding the “event-based” model of GA4.
Read More: Making Sense of Google Analytics 4Fuel your creativity, make connections, empower your team and learn new skills ... virtually.
We are in the midst of a watershed moment in workplace culture—in what has become known as the Great Reshuffle. Now is an opportune time to reconsider what you are most passionate about and refresh your personal brand for the new year. Make a resolution this year to invest in yourself, refresh your personal brand, and get ahead of the game with insights into key trends in personal branding for 2023.
Watch the RecordingMaker’s Mark has maintained its integrity and traditions from humble beginnings in Kentucky to becoming a globally recognized brand. Doe-Anderson, a creative agency based in Louisville, KY, will join us to discuss how the mission of this legacy brand has stayed true to its roots over the years — all while its marketing evolves. During this session, presenters will discuss the origin of the brand, recent environmental and conservation efforts, corporate social responsibility work, PR endorsements, promotion of the spirits and maintaining relationships with those who connect with the brand.
Watch the RecordingMaking genuine connections is one of the best ways to stand out in a competitive digital world. As a result, brands are adapting their traditional messaging to connect with consumers at a deeper level. This panel will explore the authenticity boom, a recent trend in the marketing communications industry.
Watch the RecordingCelebrate 20 years of Integrated Marketing Communications
Join us June 1-3 for Integrate 2023, which will feature a lineup of alumni who will share experiences and lessons learned from the past 20 years. Don't miss this opportunity to connect and learn from a 2,500+ network.
Register for Integrate 2023Know the latest trends and hear from both aspiring leaders and seasoned marketing professionals with insights into what's now and what's next in marketing and communications.
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Use techniques for learning how to juggle to manage all the things happening in your life — be in the moment, start with one, keep trying, practice and practice again.
Read More: Juggling It All: Literally and Figuratively|
What’s the big deal with Google Analytics in 2023? Well, starting on July 1, 2023 GA4 becomes the only option for web analytics tracking with GA. Get ready!
Read More: The State of Google Analytics in 2023: GA4 Overview|
What do you remember from the 2023 Super Bowl ads? Learn how top ads used source and message factors for persuasiveness and how one brand flubbed a massive website traffic opportunity.
Read More: An IMC Perspective on Winning Super Bowl Brands|
Recognizing the achievements of WVU Marketing Communications alumni on International Women's Day 2023.
Read More: 2023 International Women's Day: Recognizing the Achievements of WVU Marketing Communications AlumniLearn upcoming trends with this forward-thinking, looking ahead, through the front windshield and beyond, podcast taking you into the marketing future.
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Brands really want to understand the gaming and e-sports for attribution and have migrated to the traditional sports where the BIG money is. Join Johannes Waldstein as he discusses "Follow the Money: The Future of Multichannel Measurement."
Tune In: Follow the Money: The Future of Multichannel Measurement|
Mixed reality is everything between AR to VR and in-between, evolving the consumer experience with virtual try ons, but where is mixed reality marketing going?
Tune In: Where's the Beef with Mixed Reality Marketing|
In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass review the 2022 marketing trends that are sure to impact marketers this year.
Tune In: A Victory Lap for Marketing Innovation in 2022|
It’s time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities that deepen emotional relationships with the brand.
Tune In: Community is the Last Great Marketing StrategyMeet marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today.
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Marketing legend Shelly Lazarus has been described as one of the most powerful executives in advertising and named one of the Top 50 Business Women. In our conversation, Shelly shares some of her memorable career stories.
Tune In: Shattering the Advertising Glass Ceiling|
Marketing legend Louis W. Stern published the top textbook about distribution channel strategy, also known as “pull marketing.” Since then he’s been the go-to guru in this important one of the 4 Ps. Join us to learn Lou’s key insights.
Tune In: Wrote the Book on Marketing Channels|
Susan Kryl is a legendary direct marketer with two pieces of advice for marketers everywhere. First, use the “Day in The Life” technique to gain deep customer insight. Second, “Learn, teach and mentor,” in order to keep up to date and give back.
Tune In: Life Lessons From a Legendary Direct MarketerWe're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
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