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Professional Development

Our alumni and faculty are CEOs, CMOs and industry leaders who share knowledge in our courses and exchange ideas through blogs, podcasts and the Integrate Conference.

Grow with the Industry

At WVU, you get more than just a master's degree. With 2,500+ marketing communications alumni, students and faculty, you become part of an extensive network. Get industry insights through the Marketing Communications Today Blog and Podcast, in person at the Integrate Conference, as well as Integrate Online. Plus, launching May 2023, we will be offering 6-week Professional Certificates!

Professional CertificateS

Find Your Creative Spark

This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategy.

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Making Sense of Google Analytics 4

The transition from Universal Analytics to GA4 presents new challenges and complexities. This course aims to address these concerns by offering a comprehensive understanding of GA4 and providing the knowledge and skills to navigate the platform.

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Remote Worker Certificate

The Remote Worker Certificate is four-week course in which students will complete two online modules each week. Each module will include a pre-test & post-test to assess student learning.

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Integrate Online

Fuel your creativity, make connections, empower your team and learn new skills ... virtually.

2024 Trends: Where Marketing is Headed

AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment. Join our panel of marcom pros as they share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.

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Building Your Business: The Paths to Self-Employment

Transitioning from being an employee to business owner requires thought and planning. Our Integrate Online panel brings together industry leaders who have successfully transitioned from marketers to consultants and business owners. Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum and Founder of Spectacular Vernacular, bring their wealth of knowledge and firsthand experiences to the forefront.

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Networking & Creativity: The Intersection of Marketing, Design & Communications in the Pittsburgh Advertising Community

Discover the exciting world of marketing, design, and communication at this engaging panel discussion led by three accomplished industry leaders: RJ Thompson, Immediate Past President of the American Marketing Association - Pittsburgh chapter and Adjunct Instructor in the WVU IMC program; Rich Lewis, Creative Director of Eat N' Park Hospitality Group and President of AIGA Pittsburgh; and Dwayne Waite, Marketing Director of Games and Events at ReedPop and Vice President of the American Advertising Federation - Pittsburgh chapter.

Watch the Recording

Integrate 2023

Celebrate 20 years of Integrated Marketing Communications

Integrate 2023 featured a lineup of alumni who shared experiences and lessons learned from the past 20 years. See what you missed in the Integrate 2023 recap.

Integrate 2023 Recap

Marketing Communications Today Blog

Know the latest trends and hear from both aspiring leaders and seasoned marketing professionals with insights into what's now and what's next in marketing and communications.

Meet the Newest Summer 2024 WVU Marketing Communications Students


Each semester the WVU Marketing Comm online programs are excited to welcome a new group of individuals into the MCNetwork. Each student brings a unique style and perspective to the program. Meet some of the students who will be joining this term.

Read More: Meet the Newest Summer 2024 WVU Marketing Communications Students

How WVU's IMC Program Helped Me Level Up


Mitchell Graham, a recent graduate of WVU's IMC program, credits the program with boosting his marketing career. Looking to move beyond entry-level roles, Graham found the program's curriculum, particularly the Influencer Marketing course, invaluable.

Read More: How WVU's IMC Program Helped Me Level Up

How Getting Involved Opened Doors to Success


WVU alumnus, David Malecki, shares his journey of transformation during his time at WVU. Initially hesitant to get involved, he discovered the power of student organizations, landing him a dream job and lifelong memories.

Read More: How Getting Involved Opened Doors to Success

Marketing Horizons

Explore what's next in the world of marketing as we guide you through the latest ideas, technologies, tools and strategies shaping the marketing horizon.

What is Happening to DEI in Marketing?


Mark Robinson, author of Black on Madison Avenue, opened our eyes to the problems and opportunities for minority professionals in the ad agency world. Tune in for a lively—and candid—conversation with Mark Robinson.

Tune In: What is Happening to DEI in Marketing?

Is CGI+AI a Match Made in Heaven?


Faruk Heplevent joined us to discuss CGI-driven strategies in advertising and marketing. Computer-Generated Imagery is often viewed as the “old school” (pre-AI) way of generating graphics and photorealism in industries such as fashion and automotive.

Tune In: Is CGI+AI a Match Made in Heaven?

Why Customer Service Deserves More Respect


Amas Tenumah explains why customer service is broken and what we, as marketers and as consumers, can do to help fix it. Amas shared some interesting hacks with us from his latest book, Waiting For Service.

Tune In: Why Customer Service Deserves More Respect

Adapt or Die: The Future of Email


Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat.  Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successes.

Tune In: Adapt or Die: The Future of Email

Marketing Legends

Meet marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today.

The Past and the Future of Branding


David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management.

Tune In: The Past and the Future of Branding

Multicultural Marketing Goes Mainstream


McGhee Osse is a trailblazer in multicultural marketing communications. As the CEO of Burrell Communications Group, she has both witnessed and influenced the evolution of diversity advertising in the U.S. — and the world.

Tune In: Multicultural Marketing Goes Mainstream

A Maverick's Life in Marketing Data


A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career leading prominent direct marketing agencies worldwide.

Tune In: A Maverick's Life in Marketing Data

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Reed College of Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

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(304) 293-6278

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