Continue to Grow In Our Evolving Industry After Graduation
The Alumni Lifelong Learning Program (ALLP) offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course or two as a non-degree student to keep your skills current with the industry or earn a specialized credential by completing a graduate certificate at a reduced rate! Each course is completed for a grade, is transferable and can be applied to an additional non-degree credential.
Eligibility requirements and requirements to participate:
- You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
- You will need to reapply and be readmitted to the University. As an alum,
you are guaranteed readmission. The Degree Code is 490A.
- The ALLP program is a non-degree option. Financial aid cannot be awarded
to non-degree students.
- Alumni who would like to enroll in the 2022-23 academic year (to complete a course in Fall 2022 or Spring 2023) will be provided with an application fee waiver.
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Course Availability
Listed are the courses being offered in upcoming terms (pending availability):
Early Fall 2023:
M.S. Data Marketing Communications Courses
- DMC 460 Intro to Data Marketing Communications
- DMC 573 Campaign Metrics and Assessment
- DMC 574 Messaging for CRM
M.S. Digital Marketing Communications Courses
- IMC 529 Mobile Marketing
- IMC 534 Digital Storytelling
- IMC 540 Intro to Digital Marketing Communications
- IMC 541 Social Media & Marketing
M.S. Integrated Marketing Communications Courses
- IMC 410 Introduction to IMC
- IMC 512 Audience Insight
- IMC 516 Direct & Digital Marketing
- IMC 518 PR Concepts & Strategy
- IMC 522 Multicultural Marketing
- IMC 528 Applied Public Relations
- IMC 534 Digital Storytelling
- IMC 535 Visual Information Design
- IMC 537 Internal Brand Communication
- IMC 539 Content Marketing
- IMC 543 Digital Video Production
Late Fall 2023:
M.S. Data Marketing Communications Courses
- DMC 561 Audience Segmentation
- DMC 562 Message Customization
M.S. Digital Marketing Communications Courses
- DMC 561 Audience Segmentation
- DMC 565 Customer Engagement Ethics and Strategies
- IMC 541 Social Media & Marketing
- IMC 542 Web Metrics & SEO
- IMC 543 Digital Video Production
M.S. Integrated Marketing Communications Courses
- IMC 511 Marketing Research and Analysis
- IMC 512 Audience Insight
- IMC 513 Brand Equity Management
- IMC 515 Creative Strategy and Execution
- IMC 519 Emerging Media and the Market
- IMC 546 AR/VR in IMC
Want to expand your knowledge in a specific area? Consider courses from
our graduate certificate options:
- Creative Strategy
- Data Marketing Communications
- Digital and Social Media
- Healthcare Communications
- Higher Education Marketing
- Integrated Marketing Communications
- Public Relations Leadership
Interested in continuing your education? Fill out the form below and we'll help you explore your options.