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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Alumni Lifelong Learning Program

Our industry is in a constant state of evolution and the educational needs of our alumni don't always end with a diploma. To ensure career-spanning value for our alumni, graduates of the Data, Digital and Integrated Marketing Communications master's degree programs at WVU can return after graduation as a non-degree student to complete additional classes at a reduced rate to keep their skills sharp or earn additional credentials making them even more competitive as their careers progress.

Continue to Grow In Our Evolving Industry After Graduation

The Alumni Lifelong Learning Program (ALLP) offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course or two as a non-degree student for $500 per credit hour to keep your skills current with the industry or earn a specialized credential by completing a graduate certificate! Each course is completed for a grade, is transferable and can be applied to an additional non-degree credential.

Eligibility requirements and requirements to participate:

  • You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
  • You will need to reapply and be readmitted to the University. As an alum, you are guaranteed readmission. When you start your application, you will select Non-Degree and then apply to Non-Degree Alumni Lifelong Learning for Marketing Communications Graduates.
  • The ALLP program is a non-degree option. Financial aid cannot be awarded to non-degree students.

Learn More

Course Availability

Listed are the courses being offered in upcoming terms (pending availability):

Early Fall 2024:

M.S. Data Marketing Communications Courses

M.S. Digital Marketing Communications Courses

M.S. Integrated Marketing Communications Courses

Late Fall 2024:

M.S. Data Marketing Communications Courses

M.S. Digital Marketing Communications Courses

M.S. Integrated Marketing Communications Courses


Want to expand your knowledge in a specific area? Consider courses from our graduate certificate options:


Interested in continuing your education? Fill out the form below and we'll help you explore your options.