Continue to Grow In Our Evolving Industry After Graduation
The Alumni Lifelong Learning Program (ALLP) offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course or two as a non-degree student to keep your skills current with the industry or earn a specialized credential by completing a graduate certificate at a reduced rate! Each course is completed for a grade, is transferable and can be applied to an additional non-degree credential.
Eligibility requirements and requirements to participate:
- You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
- You will need to reapply and be readmitted to the University. As an alum,
you are guaranteed readmission. The Degree Code is 490A.
- The ALLP program is a non-degree option. Financial aid cannot be awarded
to non-degree students.
- Alumni who would like to enroll in the 2022-23 academic year (to complete a course in Fall 2022 or Spring 2023) will be provided with an application fee waiver.
Learn More
Course Availability
Listed are the courses being offered in upcoming terms (pending availability):
Late Fall 2023:
M.S. Data Marketing Communications Courses
M.S. Digital Marketing Communications Courses
- Audience Segmentation
- Customer Engagement Ethics and Strategies
- Social Media & Marketing
- Web Metrics & SEO
- Digital Video Production
M.S. Integrated Marketing Communications Courses
- Marketing Research and Analysis
- Audience Insight
- Brand Equity Management
- Creative Strategy and Execution
- Emerging Media and the Market
- AR/VR in IMC
Early Spring 2024:
M.S. Data Marketing Communications Courses
- Introduction to Data Marketing Communications
- Brand Data Collection and Visualization
- Social Media Optimization
M.S. Digital Marketing Communications Courses
- Campaign Metrics and Assessment
- Customer Engagement Ethics and Strategies
- Introduction to Digital Marketing Communications
- Mobile Marketing
- Digital Storytelling
- Web Metrics and SEO
M.S. Integrated Marketing Communications Courses
- Introduction to Integrated Marketing Communications Courses
- Marketing Research and Analysis
- Brand Equity Management
- Direct and Digital Marketing
- PR Concepts and Strategy
- Cause Marketing
- Crisis Communications
- Content Marketing
- Social Media and Marketing
Late Spring 2024:
M.S. Data Marketing Communications Courses
- Data Management Platforms
- Programmatic Media Buying
M.S. Digital Marketing Communications Courses
- Audience Segmentation
- Customer Engagement Ethics and Strategies
- Campaign Metrics and Assessment
- Digital Storytelling
- Social Media and Marketing
- Digital Video Production
M.S. Integrated Marketing Communications Courses
- Marketing Research and Analysis
- Audience Insight
- Brand Equity Management
- Creative Strategy and Execution
- Emerging Media and the Market
- Healthcare Marketing
- Entrepreneurship in IMC
- Web Metrics and SEO
- Executive Communications and Leadership
Want to expand your knowledge in a specific area? Consider courses from our
graduate certificate options:
- Creative Strategy
- Data Marketing Communications
- Digital and Social Media
- Healthcare Communications
- Higher Education Marketing
- Integrated Marketing Communications
- Public Relations Leadership
Interested in continuing your education? Fill out the form below and we'll help you explore your options.