Top Three Course Takeaways
Course Topics
WORKLOAD:
(8-10 hours per week)
This course examines contemporary content strategies for engaging customers through
the channels and at the times they prefer. Students will learn to recognize and
facilitate customer journeys that provide seamless user experience and path to
purchase utilizing omnichannel marketing strategies.
Identify and evaluate sources of information in the area of customer experience. Weigh the ethical challenges of responsible collection, integration and deployment
of customer data. Analyze, assess and handle complex customer experiences.
Apply decision-making using big datasets to achieve the best outcome. Create and evaluate a customer journey map and identify barriers in the customer's
end to end journey and identify how the information can be used to re-design
or re-think the entire customer experience.Course Learning Outcomes:
