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M.S. Integrated Marketing Communications

Every organization in every industry in every part of the world needs professional communicators. WVU’s top-ranked online IMC program not only prepares you for that career, but connects you with those organizations.

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Amanda Sains earned an M.S. in Integrated Marketing Communications in 2014. She now the marketing director for Joolies California Superfruit in Santa Monica.

The Integrated Marketing Communications master’s program at WVU was developed in 2003, the nation’s first online IMC master’s program. Since its development, it has grown with the industry and remains in a class of its own. You gain a full omni-channel view that you can specialize to fit your interests or the needs of your company.

10 Online Courses

You'll take 10 fully online asynchronous courses and there are zero in-person commitments. Customize your degree with a variety of course offerings and set your schedule to balance work, life and school.

Courses   Schedules

Practitioner Faculty

Our faculty are professionals from the nation’s capital, the Big Apple and Silicon Valley. Many of them are alumni who've gone on to have hugely successful careers. They've been in your shoes and now they're here to set you up for that same success.

Meet the Instructors


Pursue one of our six Specializations as part of your degree to focus in on one area of interest, like Creative Strategy, Public Relations Leadership, Healthcare Communication and more.

Browse Specializations

$23,310 Total Tuition

It's a world-class program taught by leading experts at half average cost of our competitors.

Is it worth it?

Executive Cohort

Our 20-student executive cohort, offered Fall 2024, is designed for mid-career professionals.

This specialized cohort includes in-course projects and independent study opportunities for you to focus on developing a marketing plan for your current organization. Take your seat at the V-level or C-suite table. Join other marketing leaders and move your career to the next level in an industry-renowned master’s program.

Explore the Executive Cohort


What is Integrated Marketing Communications?

IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. When you study IMC, you learn how to align your marketing strategy to ensure a constant flow of information to consumers from a variety of media. As technology continues to advance and as digital media becomes increasingly important, companies must be able to leverage those mediums to create effective and consistent marketing and messaging that connects the consumer to their brand. As a graduate of an IMC program, you not only would excel at marketing communications, but would also be able to analyze data and manage strategic project planning.

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone

(304) 293-6278

Contact an Individual

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Meet the Team

Or Attend an Info Session

Online Info Session

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Careers in Integrated Marketing Communications

  • Content Producer
  • Chief Marketing Officer
  • Content Director
  • Marketing Manager
  • Public Affairs Specialist
  • Creative Director
  • Account Director
  • Public Relations Manager
  • Founder/President/CEO
  • Vice President of Marketing
  • Content Marketing Manager
  • Marketing Communication Manager
  • Brand Manager
  • Brand Marketing Specialist

Gain a Competitive Advantage

98% of alumni said they felt more competitive and/or received a promotion upon completing their master's degree. WVU's M.S. IMC degree will not only give you the skills needed. As a nationally-recognized program, you'll stand out against the competition.

Isaac Mei

Early in his career, Isaac Mei knew he wanted to stay up-to-date with emerging media and trends so that he could be on the cutting edge in his career. Graduating from the M.S. IMC program in 2017 set him up for success.

“For me in my career, I've been able to really build my name on that and stake a claim with being the guy in whatever workplace I've been in who's always prepared for the next thing. IMC really taught me how do we translate our message to our audience using the next platform, the next thing, and does that make sense for us and our brand.”

— Isaac Mei, Class of 2017

Watch Isaac's My Marcom Story

My Marcom StorY

Hear from our students. Learn from their experiences. This is My Marcom Story.

The people here at WVU are what really I can tell is going to help make a difference in my career.

Kirsten McAlpin

Kirsten McAlpin

Director of Marketing and PR Conger LP Gas

Meet Kirsten : My Marcom Story: Kirsten McAlpin

I knew I needed something more, and the IMC program allowed that for me. It's made me more competent in my job. It's made me more competent in my career journey.

Fiona Green

Alexis Schnell

Digital Marketing Specialist Schneider Electric Sustainability Business

Meet Alexis : My Marcom Story: Alexis Schnell

It's really the opportunity to hone in on an emerging field in marketing and with the professors who have years and years of experience and are still working in the field, they're always there to help you.

Eric Winkfield

Erin Robinson

Social Media Strategist Sales Factory

Meet Erin : My Marcom Story: Erin Robinson

Meet more students and alumni as part of My Marcom Story.

Explore the Program

WVU's M.S. IMC program is as flexible as you need it to be, and built for working practitioners. Take comfort in the fact that you're learning what's happening in our marketing industry now and what's coming next from faculty who are practicing what they preach every day.

Apply Now.

Get started on your career goals today by applying for an upcoming term.

Apply Now

Industry Specific Curriculum

We're always evolving course content to meet the needs of professionals in our dynamic industry.


Choose three from more than 30 electives with courses like Advanced Creative Concepts, Content Marketing, Influencer Marketing, and more.


Instead of choosing three electives, focus your degree on an area of emphasis, which will be added to your transcript and show future employers your an expert in a niche field — like Creative Strategy, Digital and Social Media, and more!

Designed for you

Focus your degree on your career goals, and continue working with a master's degree focused on you.

Flexible Schedules

Work with our professional advisor to create a schedule that allows you to balance a career and family life. And know, you can change your schedule as needed.

Learn it today, apply it tomorrow

In your classes, you'll create implementation ready plans, which often times you get to choose the client you want to focus on.

Schedule a time to chat with our Admissions team. They are here to answer any questions you have!