Every organization in every industry in every part of the world needs professional communicators. WVU’s top-ranked online IMC program not only prepares you for that career, but connects you with those organizations.
Request Information Application RequirementsAmanda Sains earned an M.S. in Integrated Marketing Communications in 2014. She now the marketing director for Joolies California Superfruit in Santa Monica.
The Integrated Marketing Communications master’s program at WVU was developed in 2003, the nation’s first online IMC master’s program. Since its development, it has grown with the industry and remains in a class of its own. You gain a full omni-channel view that you can specialize to fit your interests or the needs of your company.
You'll take 10 fully online asynchronous courses and there are zero in-person commitments. Customize your degree with a variety of course offerings and set your schedule to balance work, life and school.
Courses SchedulesOur faculty are professionals from the nation’s capital, the Big Apple and Silicon Valley. Many of them are alumni who've gone on to have hugely successful careers. They've been in your shoes and now they're here to set you up for that same success.
Meet the InstructorsPursue one of our 7 Specializations as part of your degree to focus in on one area of interest, like Creative Strategy, Public Relations Leadership, Healthcare Communication and more.
Browse SpecializationsIt's a world-class program taught by leading experts at half average cost of our competitors.
Is it worth it?Our 20-student executive cohort, offered Fall 2024, is designed for mid-career professionals.
This specialized cohort includes in-course projects and independent study opportunities for you to focus on developing a marketing plan for your current organization.
IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. When you study IMC, you learn how to align marketing activities to ensure a constant flow of information to consumers from a variety of media. As technology continues to advance and as digital media becomes increasingly important, companies must be able to leverage those mediums to create effective and consistent marketing and messaging that connects the consumer to their brand. As a graduate of an IMC program, you not only would excel at marketing communications, but would also be able to analyze data and manage strategic project planning.
We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
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Early in his career, Isaac Mei knew he wanted to stay up-to-date with emerging media and trends so that he could be on the cutting edge in his career. Graduating from the M.S. IMC program in 2017 set him up for success.
“For me in my career, I've been able to really build my name on that and stake a claim with being the guy in whatever workplace I've been in who's always prepared for the next thing. IMC really taught me how do we translate our message to our audience using the next platform, the next thing, and does that make sense for us and our brand.”
— Isaac Mei, Class of 2017
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