Every organization in every industry in every part of the world needs professional communicators. WVU’s top-ranked online IMC program not only prepares you for that career, but connects you with those organizations.
Request Information Application RequirementsAmanda Sains earned an M.S. in Integrated Marketing Communications in 2014. She now the marketing director for Joolies California Superfruit in Santa Monica.
The Integrated Marketing Communications master’s program at WVU was developed in 2003, the nation’s first online IMC master’s program. Since its development, it has grown with the industry and remains in a class of its own. You gain a full omni-channel view that you can specialize to fit your interests or the needs of your company.
You'll take 10 fully online asynchronous courses and there are zero in-person commitments. Customize your degree with a variety of course offerings and set your schedule to balance work, life and school.
Courses SchedulesOur faculty are professionals from the nation’s capital, the Big Apple and Silicon Valley. Many of them are alumni who've gone on to have hugely successful careers. They've been in your shoes and now they're here to set you up for that same success.
Meet the InstructorsPursue one of our 7 Specializations as part of your degree to focus in on one area of interest, like Creative Strategy, Public Relations Leadership, Healthcare Communication and more.
Browse SpecializationsIt's a world-class program taught by leading experts at half average cost of our competitors.
Is it worth it?Our 20-student executive cohort, offered Fall 2024, is designed for mid-career professionals.
This specialized cohort includes in-course projects and independent study opportunities for you to focus on developing a marketing plan for your current organization. Take your seat at the V-level or C-suite table. Join other marketing leaders and move your career to the next level in an industry-renowned master’s program.
IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. When you study IMC, you learn how to align your marketing strategy to ensure a constant flow of information to consumers from a variety of media. As technology continues to advance and as digital media becomes increasingly important, companies must be able to leverage those mediums to create effective and consistent marketing and messaging that connects the consumer to their brand. As a graduate of an IMC program, you not only would excel at marketing communications, but would also be able to analyze data and manage strategic project planning.
We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
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98% of alumni said they felt more competitive and/or received a promotion upon completing their master's degree. WVU's M.S. IMC degree will not only give you the skills needed. As a nationally-recognized program, you'll stand out against the competition.
Early in his career, Isaac Mei knew he wanted to stay up-to-date with emerging media and trends so that he could be on the cutting edge in his career. Graduating from the M.S. IMC program in 2017 set him up for success.
“For me in my career, I've been able to really build my name on that and stake a claim with being the guy in whatever workplace I've been in who's always prepared for the next thing. IMC really taught me how do we translate our message to our audience using the next platform, the next thing, and does that make sense for us and our brand.”
— Isaac Mei, Class of 2017
Hear from our students. Learn from their experiences. This is My Marcom Story.
The people here at WVU are what really I can tell is going to help make a difference in my career.
Director of Marketing and PR Conger LP Gas
It wasn't just a lot of theory. It was very practical, real world education that I was learning and applying day to day.
Head of Branded Content Amazon Ads
It's really the opportunity to hone in on an emerging field in marketing and with the professors who have years and years of experience and are still working in the field, they're always there to help you.
Social Media Strategist Sales Factory
Meet more students and alumni as part of My Marcom Story.
WVU's M.S. IMC program is as flexible as you need it to be, and built for working practitioners. Take comfort in the fact that you're learning what's happening in our marketing industry now and what's coming next from faculty who are practicing what they preach every day.
We're always evolving course content to meet the needs of professionals in our dynamic industry.
Choose three from more than 30 electives with courses like Advanced Creative Concepts, Content Marketing, Influencer Marketing, and more.
Instead of choosing three electives, focus your degree on an area of emphasis, which will be added to your transcript and show future employers your an expert in a niche field — like Creative Strategy, Digital and Social Media, and more!
Focus your degree on your career goals, and continue working with a master's degree focused on you.
Work with our professional advisor to create a schedule that allows you to balance a career and family life. And know, you can change your schedule as needed.
In your classes, you'll create implementation ready plans, which often times you get to choose the client you want to focus on.
Schedule a time to chat with our Recruitment and Enrollment Specialist. He's here to answer any questions you have!
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