IMC Faculty | Marketing Communications | West Virginia University

Kevin Beatty

Marketing Executive, B2B Technology Industry Teaches Campaign Metrics and Assessment and Direct and Digital Marketing

Kevin Beatty is a versatile marketing leader with over 20 years of B2B and technology industry experience leading teams in the areas of marketing and brand strategy, product marketing and management and training.

Bob Bentz

President of Purplegator and Advanced Telecom Services Teaches Mobile Marketing

Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan.

JoAnn Catherine Burnett

Instructor and Web Marketing Consultant Teaches Web Metrics and SEO and Emerging Media and the Market

Burnett pulls from real-world, hands-on experiences to teach students in marketing, communications and business technology classes as both an IMC adjunct instructor and as a full-time business instructor at WVU Potomac State College.

Zac Carrier

Assistant Director of University Relations at West Virginia University Institute of Technology Teaches Public Relations Concepts and Strategies

Zac Carrier is a marketing and communications professional with more than a decade of experience in media and public relations, marketing, advertising, crisis and internal communications, and business writing.

Christopher Caserta

Vice President of Business Development at U.S. Medical Management Teaches Audience Insight

Christopher Caserta is a strategy and marketing communications executive with over 20 years of experience within regional and national health systems and post-acute care organizations. Within the healthcare industry, he has led teams within corporate stra

Patricia Cox

Principal Owner at A Few Good Marketers, LLC Teaches Brand Equity Management

Patricia Cox is a digital marketing veteran who has played an active role in the establishment of today’s digital marketing ecosystem.

Stacey Creely

Director of Public Relations and Assistant Director of Admissions at The Linsly School Teaches Introduction to IMC

Stacey Creely currently serves as director of public relations and assistant director of admissions at The Linsly School, an independent, coeducational boarding and day school for grades 5-12 in Wheeling, West Virginia.

Matthew Cummings

Manager, Public Relations & Social Media at Erie Insurance Teaches Introduction to IMC

Matthew is the manager of PR and social media at Erie Insurance, a Fortune 500 auto, home, business, and life insurance company based in Pennsylvania. In this role, he leads the brand’s public relations, social media and content marketing team.

Britt Davenport

President and Chief Executive at Brand Urbanity Teaches Customer Engagement Strategies and IMC Campaigns

Dr. Debra Brittain (Britt) Davenport is the president and chief executive of Brand Urbanity, a full-service branding and IMC firm with offices in Phoenix and Los Angeles. She has more than 30 years of experience as a senior PR, marketing, and branding exe

Dan Dipiazzo

Chief Marketing and Experience Officer at Georgia Aquarium Teaches Introduction to Data Marketing Communications, Message Customization and Marketing Research and Analysis

Dan Dipiazzo is an accomplished professional with more than 30 years of experience in marketing and communications.

Whitney Drake

Senior Manager of GM Brand and Story Bureau at General Motors Teaches Social Media and Marketing

Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.

Sandra Ducoffe

Over 30 years of experience in higher education; research focused on communication effects in advertising Teaches Marketing Research and Analysis

Dr. Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities.

Meagen Fekos

Director, Communications and Marketing with Carnegie Mellon University’s Advancement Division Teaches Higher Education Marketing

Meagen Fekos is a digital communications and marketing expert based in Pittsburgh, PA. She spent years as a digital journalist, working at newspapers across Pennsylvania.

Mark Fragale

Executive Producer at Rochester Institute of Technology Teaches Digital Video Production

Mark Fragale is an award-winning producer in college video production and has worked at Rochester Institute of Technology for the past 19 years.

Karen Freberg

Associate Professor and Author Teaches Social Media and Marketing

Dr. Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including Public Relations Review and Media Psychology Review.

Grace Gao

Extensive experience in the areas of assessment, research design, applied statistics and standard setting Teaches Marketing Research and Analysis

Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.

Joe Gura

Product Marketing, Communications, Digital Media, and Global Business Strategy Expert Teaches Introduction to Digital Marketing Communications, Web Metrics and SEO and Customer Engagement Ethics and Strategy

Joe Gura currently serves as worldwide marketing lead for Enhanced Solutions in Microsoft’s Support Solutions Group, helping organizations harvest the most potential from their technologies.

Bonnie Harris

IMC Consultant with more than 20 years of experience Teaches Provided-Client Capstone Course and Cause Marketing

Bonnie Harris is the vice president of strategy for MedTech Momentum, an agency that provides integrated marketing communications services for clients in the medical device and healthcare industries.

David Hazelton

Design Director for ProShares Teaches Introduction to IMC and Current Topics in IMC

David Hazelton has over 30 years of professional experience in design, branding, and marketing.

Justin Hoot

Director, Client Services at Someoddpilot Teaches Influencer Marketing, Digital Storytelling and Digital Marketing Communications Campaigns

Justin Hoot is a seasoned and award-winning marketing executive, specializing in innovative brand, digital, and interactive experiences with lifestyle, music, and consumer brands.

Maurice Johnson

Faculty Member at Florida A&M University Teaches Multicultural Marketing

Maurice Johnson is a graduate of the Florida A&M University School of Journalism & Graphic Communication, earning magna cum laude honors with a Bachelor of Science in Magazine Journalism.

Robert Krueger

Executive Communications Manager for Gensler Teaches Executive Comm and Leadership and Campaign Metrics and Assessment

Robert Krueger is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm.

Lynne Leger

Senior Vice President, Goodwill Retail & Business Services Teaches Provided Client Capstone Course

Lynne Leger has spent more than 25 years in leadership positions building campaigns for brands including Borders Books and Music, David’s Bridal, Build a Bear and Goodwill Industries.

Frank Marra

Professor and Practitioner in Rochester, New York Teaches Applied Public Relations

Frank Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.

Kristin Meeks

Owner at WV Social Media Consultants Teaches Content Marketing and Emerging Media and the Market

Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.

Tod Meisner

Sr Public Affairs Analyst - State Farm Teaches Digital Storytelling and Social Media and Marketing

Tod Meisner possesses more than 15 years of experience in digital and traditional marketing, brand and advertising strategy, social media management, public and media relations, sports information and employee communications.

Beth Michalec

Assistant Professor of Corporate Communication at Penn State Lehigh Valley Teaches Marketing Research and Analysis

Dr. Beth E. Michalec is a West Virginia native and proud WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus.

Jim Morrison

Adjunct Instructor, and Marketing Communications and Corporate & Community Event Planning Consultant Teaches Digital Video Production

Jim recently completed a 40-year career at American Greetings Corporation where he served as director of trade marketing and events.

Matthew Muetzel

Director of Digital and Marketing Operations at Aimmune Therapeutics Teaches Brand Equity Management and Audience Insight

Muetzel is a versatile integrated marketing leader who brings a wide range of digital experiences from Fortune 500 companies across the pharmaceutical, medical device, and retail sectors.

Jad-Évangelo Nasser

Multicultural Strategist, Educator and Storyteller Teaches Digital Storytelling and Diversity and Inclusion in IMC

Jad-Évangelo Nasser was born and raised in Lebanon and has worked in the Middle East, North African, and North American markets.

Karen Naumann

Senior Instructor at the U.S. Department of Defense’s Information School Teaches Crisis Communication

Karen Naumann, APR, PMP is a senior Instructor at the U.S. Department of Defense Information School, where she trains public affairs officers for the United States' fleet and field.

Bill Nevin

Associate Vice President of Communications for the WVU Foundation Teaches Introduction to IMC

Bill Nevin is associate vice president of communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.

Will Oechsler

Strategic Business Executive Teaches Audience Insight

Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI.

Kristi Hansen Onkka

Healthcare Marketing Consultant, Educator and Speaker Teaches Emerging Media and the Market and Augmented Reality and Virtual Reality in IMC

An innovator of online digital experiences for both HCP and consumer/patient with more than 19 years of marketing experience.

Hugo Pérez

Chief Creative Strategist at Local Boy Teaches Digital Storytelling and Influencer Marketing

As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life.

Nathan Pieratt

Award-Winning Designer and Creative Director Teaches Introduction to IMC, Creative Strategy and Execution and Advanced Creative Concepts

Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.

William Pitzer

Illustrator, Designer and Writer Teaches Visual Information Design and Emerging Media and the Market

William (Bill) Pitzer is an illustrator, designer and writer, specializing in creating compelling content for print and online media.

Geah Pressgrove

Associate Professor of Advertising and Public Relations at WVU Reed College of Media Teaches Audience Insight and Introduction to IMC

Dr. Geah Pressgrove is an assistant professor at the Reed College of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA.

Veronica Purvis

Associate Executive Director at TREX Association Management Solutions for the Skin of Color Society (SOCS) Teaches Internal Brand Communication

Veronica Holmes Purvis, MSM, CAE is an award-winning, strategic executive and brand leader as well as a speaker and author with over 20 years of experience leading staff and driving missions within member associations and non-profits.

Kellie Reinert

Growth Marketing Lead and Lifecycle Strategist Teaches Audience Insight

Kellie Reinert joins WVU with twelve years of professional experience specializing in buyer behavior, content management and lifecycle marketing strategies. She is currently the growth marketing lead at Totango, a customer success SaaS platform.

Stacie Rivera

Public Relations Professional with more than 20 years experience Teaches Healthcare Marketing

Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.

Archie Sader

Former Partner in a Global Advertising Agency Teaches the Selected Client Capstone Course

Archie Sader is a former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.

Jason Sargus

Business Strategist, Coach and Online Instructor Teaches Entrepreneurship in IMC

Jason Sargus has nearly two decades of business ownership, entrepreneurship and professional combat sport coaching and management experience.

Laura Shea

Chief Marketing Officer at Humboldt General Hospital Teaches Brand Equity Management

Laura Shea is a senior-level executive with nearly 20 years of experience leading healthcare marketing, communications and planning initiatives at small community hospitals.

Matthew Staudt

Vice President of Podcast Programming at iHeartRadio Teaches Podcast Production and Promotion

Matty Staudt has been in broadcasting since he cracked a mic at the age of 16 in his hometown of Keyser, West Virginia. During his radio career, he has been an on-air host, morning show lead and Executive Producer at such legendary stations as WJFK in Was

Larry Stultz

Operated Design and Advertising Firms in New Orleans and Atlanta Teaches Creative Strategy and Execution

Dr. Larry Stultz has been on the IMC faculty since 2007.

Bob Sukys

Founder and Director at BrandMine Teaches Brand Equity Management

As Founder and Director of BrandMine, Bob Sukys’ focus is on consulting and training practices in branding, marketing and consumer communication, and creating and managing best practices for advertising production.

Amy Teller

Marketing Strategist and Online Instructor Teaches Introduction to Digital Marketing Communications, Mobile Marketing and Audience Segmentation

Amy Alyson Teller is an instructor for WVU’s Digital Marketing Communications Program at the Reed College of Media where she teaches Intro to Digital Marketing Communications and Audience Segmentation.

Mark Tietbohl

Mentor and Consultant Teaches Web Metrics and SEO and Emerging Media and the Market

In addition to serving as an adjunct instructor for Web Analytics/SEO and Mobile Marketing in the IMC program, Mark Tietbohl is currently engaged in providing marketing and business development strategy support to technology industry clients.

Ryan Wagner

Manager of Customer Narrative at John Deere Teaches Introduction to IMC

Ryan Wagner is an experienced media development, storytelling and marketing professional with more than 20 years of experience in broadcast, public relations, marketing, social/digital media, management and leadership.

Josh Wilson

Senior Vice President of Marketing for Whitefish Credit Union Teaches Campaign Metrics and Assessments and Market Research and Analysis

Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.

Kathryn Wilson

Over 25 years of experience in the healthcare industry Teaches Content Marketing

Kathryn Wilson has over 25 years of experience in health insurance and post-acute care.