Marian Azzaro
Professor Emeritus of Integrated Marketing Communications Teaches Direct and Digital Marketing
Marian Azzaro is professor emeritus of integrated marketing communications and the former head of IMC studies at Roosevelt University in Chicago.
Read More: AzzaroKevin Beatty
Marketing Executive, B2B Technology Industry Teaches Campaign Metrics and Assessment
Kevin Beatty is a versatile marketing leader with over 20 years of B2B and technology industry experience leading teams in the areas of marketing and brand strategy, product marketing and management and training.
Read More: BeattyBob Bentz
President of Purplegator and Advanced Telecom Services Teaches Mobile Marketing
Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan.
Read More: BentzJoAnn Catherine Burnett
Instructor and Web Marketing Consultant Teaches Web Metrics and SEO
Burnett pulls from real-world, hands-on experiences to teach students in marketing, communications and business technology classes as both an IMC adjunct instructor and as a full-time business instructor at WVU Potomac State College.
Read More: BurnettChristopher Caserta
President, Florida Advanced Spine & Trauma Centers (FASTMD) Teaches Audience Insight
Christopher Caserta is a strategy and marketing communications executive with over 20 years of experience within regional and national health systems and post-acute care organizations.
Read More: CasertaPatricia Cox
Principal Owner at A Few Good Marketers, LLC Teaches Brand Equity Management
Patricia Cox is a digital marketing veteran who has played an active role in the establishment of today’s digital marketing ecosystem.
Read More: CoxStacey Creely
Director of Public Relations and Assistant Director of Admissions at The Linsly School Teaches Introduction to IMC
Stacey Creely currently serves as director of public relations and assistant director of admissions at The Linsly School, an independent, coeducational boarding and day school for grades 5-12 in Wheeling, West Virginia.
Read More: CreelyMatthew Cummings
Manager, Public Relations & Social Media at Erie Insurance Teaches Introduction to IMC
Matthew is the manager of PR and social media at Erie Insurance, a Fortune 500 auto, home, business, and life insurance company based in Pennsylvania. In this role, he leads the brand’s public relations, social media and content marketing team.
Read More: CummingsBritt Davenport
President and Chief Executive at Brand Urbanity Teaches Customer Engagement Ethics and Strategy, Crisis Communication and IMC Campaigns
Dr. Debra Brittain (Britt) Davenport is the president and chief executive of Brand Urbanity, a full-service branding and IMC firm with offices in Phoenix and Los Angeles. She has more than 30 years of experience as a senior executive.
Read More: DavenportDan Dipiazzo
Chief Marketing and Experience Officer at Georgia Aquarium Teaches Introduction to Data Marketing Communications, Message Customization and Marketing Research and Analysis
Dan Dipiazzo is an accomplished professional with more than 30 years of experience in marketing and communications.
Read More: DipiazzoJason Dydo
Brand Strategist and Executive Creative Director, defineDezign Teaches Brand Equity Management and Brand Evolution Strategy
Jason Dydo is a brand strategist and executive creative director at defineDezign. He has an insatiable curiosity and over 20 years of experience leading design teams to bridge the gap between creative design and business results.
Read More: DydoCara Forester
Sr. Director, Communications Cardinal Health Teaches Internal Brand Communication and Executive Communications and Leadership
Cara Forester currently serves as the communications lead for the chief information officer and the entire Global Technology and Business Services team at Cardinal Health.
Read More: ForesterKaren Freberg
Associate Professor and Author Teaches Social Media and Marketing
Dr. Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including Public Relations Review and Media Psychology Review.
Read More: FrebergGrace Gao
Extensive experience in the areas of assessment, research design, applied statistics and standard setting Teaches Marketing Research and Analysis and Brand Data Collection and Visualization
Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.
Read More: GaoBonnie Harris
IMC Consultant with more than 20 years of experience Teaches Introduction to IMC, Provided-Client Capstone Course and Cause Marketing
Bonnie Harris is the vice president of strategy for MedTech Momentum, an agency that provides integrated marketing communications services for clients in the medical device and healthcare industries.
Read More: HarrisDavid Hazelton
Director of Creative Services for The Chronicle of Higher Education Teaches Introduction to IMC and Current Topics in IMC
David Hazelton has over 30 years of professional experience in design, branding, and marketing.
Read More: HazeltonJustin Hoot
Director, Client Services at Someoddpilot Teaches Influencer Marketing, Augmented Reality and Virtual Reality in IMC and Digital Storytelling
Justin Hoot is a seasoned and award-winning marketing executive, specializing in innovative brand, digital, and interactive experiences with lifestyle, music, and consumer brands.
Read More: HootAngie Howard
Vice President of Custom Animation at DreamWorks Animation Teaches Digital Storytelling
Angie Howard is the vice president of Custom Animation at DreamWorks Animation (DWA) in Glendale, CA. She leads teams of production staff and artists in the development and production of short-form marketing content for animated feature film releases.
Read More: HowardJaime Hunt
President of Solve Higher Ed Marketing and former higher education CMO Teaches Higher Education Marketing
After a 20-year career in higher education, including nine years as a chief marketing officer, Jaime Hunt launched Solve Higher Ed Marketing in 2024. To this consultancy, she brings a passion for building brands, telling stories, and leading with empathy.
Read More: HuntKaden Jacobs
Award-Winning Public Relations and Communications Leader Teaches Public Relations Concepts and Strategy
Kaden Jacobs, APR is an award-winning public relations and communications leader with experience in business, non-profit, healthcare, and K-12 education.
Read More: JacobsLynne Leger
Senior Vice President, Goodwill Retail & Business Services Teaches Provided Client Capstone Course
Lynne Leger has spent more than 25 years in leadership positions building campaigns for brands including Borders Books and Music, David’s Bridal, Build a Bear and Goodwill Industries.
Read More: LegerFrank Marra
Professor and Practitioner in Rochester, New York Teaches Applied Public Relations
Frank Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.
Read More: MarraKristin Meeks
Owner at WV Social Media Consultants Teaches Content Marketing
Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.
Read More: MeeksTod Meisner
Sr Public Affairs Analyst - State Farm Teaches Marketing Research and Analysis
Tod Meisner possesses more than 15 years of experience in digital and traditional marketing, brand and advertising strategy, social media management, public and media relations, sports information and employee communications.
Read More: MeisnerMisty Mercado
Executive Communications Advisor to Fortune 1000 Corporate Leaders Teaches IMC Campaigns
Misty Mercado is a passionate executive communications advisor, marketing strategist, and public affairs specialist with over 25 years of experience in marketing and strategic communications.
Read More: MercadoBeth Michalec
Assistant Professor of Corporate Communication at Penn State Lehigh Valley Teaches Marketing Research and Analysis
Dr. Beth E. Michalec is a West Virginia native and proud WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus.
Read More: MichalecAl Moffatt
Marketing, Advertising, Branding Executive Teaches Brand Equity Management and Entrepreneurship in IMC
Al Moffatt brings a distinguished career as a C-suite marketing and advertising executive to his current role as president of Moffatt Advisory, a marketing, branding, and ad agency consultancy.
Read More: MoffattJim Morrison
Adjunct Instructor, and Marketing Communications and Corporate & Community Event Planning Consultant Teaches Digital Video Production
Jim recently completed a 40-year career at American Greetings Corporation where he served as director of trade marketing and events.
Read More: MorrisonMatthew Muetzel
Director of Digital and Marketing Operations at Aimmune Therapeutics Teaches Audience Insight
Muetzel is a versatile integrated marketing leader who brings a wide range of digital experiences from Fortune 500 companies across the pharmaceutical, medical device, and retail sectors.
Read More: MuetzelKaren Naumann
Program Manager at U.S. Department of Homeland Security Teaches Crisis Communication
Karen Naumann, APR, PMP is a senior Instructor at the U.S. Department of Defense Information School, where she trains public affairs officers for the United States' fleet and field.
Read More: NaumannBill Nevin
Associate Vice President of Communications and Donor Engagement for the WVU Foundation Teaches Introduction to IMC and Public Relations Concepts and Strategy
Bill Nevin is associate vice president of communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.
Read More: NevinWill Oechsler
Senior Vice President, U.S. for Our Daily Bread Ministries Teaches Audience Insight
Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI.
Read More: OechslerTJ Ortega
Communication Manager at Fearless Teaches Introduction to IMC
TJ Ortega is a highly motivated Navy Veteran providing critical public relations and strategic communications counsel to the C-Suite and senior-level officials.
Read More: OrtegaHugo Pérez
Chief Marketing Officer at ZENB US Teaches Digital Storytelling and Influencer Marketing
As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life.
Read More: PérezNathan Pieratt
Award-Winning Designer and Creative Director Teaches Creative Strategy and Execution and Advanced Creative Concepts
Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.
Read More: PierattGeah Pressgrove
Associate Professor of Advertising and Public Relations at WVU College of Creative Arts and Media Teaches Audience Insight
Dr. Geah Pressgrove is an assistant professor at the Reed School of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA.
Read More: PressgroveVeronica Purvis
Executive Director at Journalism Education Association (JEA) Teaches Internal Brand Communication
Veronica Holmes Purvis, MSM, CAE is an award-winning, strategic executive and brand leader as well as a speaker and author with over 20 years of experience leading staff and driving missions within member associations and non-profits.
Read More: PurvisKellie Reinert
Growth Marketing Lead and Lifecycle Strategist Teaches Audience Insight and Customer Engagement Ethics and Strategy
Kellie Reinert joins WVU with twelve years of professional experience specializing in buyer behavior, content management and lifecycle marketing strategies. She is currently the growth marketing lead at Totango, a customer success SaaS platform.
Read More: ReinertStacie Rivera
Public Relations Professional with more than 20 years experience Teaches Healthcare Marketing
Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.
Read More: RiveraSandra Romo
Head of Marketing and Strategy at InnovaSport Teaches Multicultural Marketing and Audience Insight
Sandra Romo is a dynamic global marketer with a decade of diverse experience spanning both B2B and B2C marketing strategies. She is currently at the helm of the marketing department and strategy for Mexico's leading retail sports brand, InnovaSport.
Read More: RomoArchie Sader
Former Partner in a Global Advertising Agency Teaches the Selected Client Capstone Course
Archie Sader is a former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.
Read More: SaderLaura Shea
Regional Director of Marketing at Texas Health Huguley Fort Worth South Teaches Brand Equity Management
Laura Shea is a senior-level executive with nearly 20 years of experience leading healthcare marketing, communications and planning initiatives at small community hospitals.
Read More: SheaDavid Sladack
President, Co-Principal at BLD Marketing Teaches Audience Insight
David Sladack is the president and co-principal at BLD Marketing, a leading national building and construction marketing agency in the south suburbs of Pittsburgh.
Read More: SladackMatthew Staudt
Vice President of Podcast Programming at iHeartRadio Teaches Podcast Production and Promotion
Matty Staudt has been in broadcasting since he cracked a mic at the age of 16 in his hometown of Keyser, West Virginia. During his radio career, he has been an on-air host, morning show lead and Executive Producer at such legendary stations as WJFK in Was
Read More: StaudtNeal Stewart
Chief Commercial Officer at Dan-O's Seasoning Teaches Social Media and Marketing, Introduction to Data Marketing Communications and Audience Segmentation
Neal Stewart is a marketing and sales executive with over 20 years of professional experience and is a 2019 graduate of the Reed School of Media’s Integrated Marketing Communications program.
Read More: StewartLarry Stultz
Operated Design and Advertising Firms in New Orleans and Atlanta Teaches Creative Strategy and Execution
Dr. Larry Stultz has been on the IMC faculty since 2007.
Read More: StultzBob Sukys
Founder and Director at BrandMine Teaches Brand Equity Management
As Founder and Director of BrandMine, Bob Sukys’ focus is on consulting and training practices in branding, marketing and consumer communication, and creating and managing best practices for advertising production.
Read More: SukysAmy Teller
Marketing Strategist and Online Instructor Teaches Introduction to Data Marketing Communications, Audience Segmentation and IMC Campaigns
Amy Alyson Teller is an instructor for WVU’s Digital Marketing Communications Program at the Reed School of Media where she teaches Intro to Digital Marketing Communications and Audience Segmentation.
Read More: TellerRobert J. Thompson
Manager of Digital Strategy in the Health Sciences at the University of Pittsburgh Teaches Digital Storytelling, Emerging Media and the Market and Visual Information Design
Robert J. Thompson, MFA, SMS, CDMP ("RJ") is an award-winning marketing, communications, and graphic design professional based in Pittsburgh, Pa.
Read More: ThompsonRyan Wagner
Manager of Customer Narrative at John Deere Teaches Introduction to IMC
Ryan Wagner is an experienced media development, storytelling and marketing professional with more than 20 years of experience in broadcast, public relations, marketing, social/digital media, management and leadership.
Read More: WagnerRob Weber
Marketing Education Leader Teaches Marketing Research and Analysis, Applied Public Relations and Introduction to IMC
Rob Weber has worked in healthcare marketing for more than 7 years and over 12 years in marketing communications.
Read More: WeberJosh Wilson
Senior Vice President of Marketing for Whitefish Credit Union Teaches Campaign Metrics and Assessments and Market Research and Analysis
Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.
Read More: WilsonKathryn Wilson
Over 25 years of experience in the healthcare industry Teaches Cause Marketing
Kathryn Wilson has over 25 years of experience in health insurance and post-acute care.
Read More: WilsonLaura Wilson
Senior Vice President in Social Media and Emerging Platforms Practice at Weber Shandwick Teaches Social Media Marketing
Laura Wilson is a senior vice president in the social media and emerging platforms practice in the Washington, DC office of Weber Shandwick and has 15 years of experience in the digital marketing communications space.
Read More: Wilson