IMC Faculty | Marketing Communications | West Virginia University

Marian Azzaro

Professor Emeritus of Integrated Marketing Communications Teaches Direct and Digital Marketing

Marian Azzaro is professor emeritus of integrated marketing communications and the former head of IMC studies at Roosevelt University in Chicago.

Kevin Beatty

Marketing Executive, B2B Technology Industry Teaches Campaign Metrics and Assessment

Kevin Beatty is a versatile marketing leader with over 20 years of B2B and technology industry experience leading teams in the areas of marketing and brand strategy, product marketing and management and training.

Bob Bentz

President of Purplegator and Advanced Telecom Services Teaches Mobile Marketing

Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan.

JoAnn Catherine Burnett

Instructor and Web Marketing Consultant Teaches Web Metrics and SEO

Burnett pulls from real-world, hands-on experiences to teach students in marketing, communications and business technology classes as both an IMC adjunct instructor and as a full-time business instructor at WVU Potomac State College.

Christopher Caserta

President, Florida Advanced Spine & Trauma Centers (FASTMD) Teaches Audience Insight

Christopher Caserta is a strategy and marketing communications executive with over 20 years of experience within regional and national health systems and post-acute care organizations.

Patricia Cox

Principal Owner at A Few Good Marketers, LLC Teaches Brand Equity Management

Patricia Cox is a digital marketing veteran who has played an active role in the establishment of today’s digital marketing ecosystem.

Stacey Creely

Director of Public Relations and Assistant Director of Admissions at The Linsly School Teaches Introduction to IMC

Stacey Creely currently serves as director of public relations and assistant director of admissions at The Linsly School, an independent, coeducational boarding and day school for grades 5-12 in Wheeling, West Virginia.

Matthew Cummings

Director, Strategic Communications at Erie Insurance Teaches Introduction to IMC

Matthew is the manager of PR and social media at Erie Insurance, a Fortune 500 auto, home, business, and life insurance company based in Pennsylvania. In this role, he leads the brand’s public relations, social media and content marketing team.

Britt Davenport

President and Chief Executive at Brand Urbanity Teaches Customer Engagement Ethics and Strategy, Crisis Communication and IMC Campaigns

Dr. Debra Brittain (Britt) Davenport is the president and chief executive of Brand Urbanity, a full-service branding and IMC firm with offices in Phoenix and Los Angeles. She has more than 30 years of experience as a senior executive.

Dan Dipiazzo

Chief Marketing and Experience Officer at Georgia Aquarium Teaches Introduction to Data Marketing Communications, Message Customization and Marketing Research and Analysis

Dan Dipiazzo is an accomplished professional with more than 30 years of experience in marketing and communications.

Jason Dydo

Brand Strategist and Executive Creative Director, defineDezign Teaches Brand Equity Management and Brand Evolution Strategy

Jason Dydo is a brand strategist and executive creative director at defineDezign. He has an insatiable curiosity and over 20 years of experience leading design teams to bridge the gap between creative design and business results.

Cara Forester

Sr. Director, Communications Cardinal Health Teaches Internal Brand Communication and Executive Communications and Leadership

Cara Forester currently serves as the communications lead for the chief information officer and the entire Global Technology and Business Services team at Cardinal Health.

Karen Freberg

Associate Professor and Author Teaches Social Media and Marketing

Dr. Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including Public Relations Review and Media Psychology Review.

Grace Gao

Extensive experience in the areas of assessment, research design, applied statistics and standard setting Teaches Marketing Research and Analysis and Brand Data Collection and Visualization

Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.

Bonnie Harris

IMC Consultant with more than 20 years of experience Teaches Introduction to IMC, Provided-Client Capstone Course and Cause Marketing

Bonnie Harris is the vice president of strategy for MedTech Momentum, an agency that provides integrated marketing communications services for clients in the medical device and healthcare industries.

David Hazelton

Director of Creative Services for The Chronicle of Higher Education Teaches Introduction to IMC and Current Topics in IMC

David Hazelton has over 30 years of professional experience in design, branding, and marketing.

Justin Hoot

Director, Client Services at Someoddpilot Teaches Influencer Marketing, Augmented Reality and Virtual Reality in IMC and Digital Storytelling

Justin Hoot is a seasoned and award-winning marketing executive, specializing in innovative brand, digital, and interactive experiences with lifestyle, music, and consumer brands.

Angie Howard

Vice President of Custom Animation at DreamWorks Animation Teaches Digital Storytelling

Angie Howard is the vice president of Custom Animation at DreamWorks Animation (DWA) in Glendale, CA. She leads teams of production staff and artists in the development and production of short-form marketing content for animated feature film releases.

Jaime Hunt

President of Solve Higher Ed Marketing and former higher education CMO Teaches Higher Education Marketing

After a 20-year career in higher education, including nine years as a chief marketing officer, Jaime Hunt launched Solve Higher Ed Marketing in 2024. To this consultancy, she brings a passion for building brands, telling stories, and leading with empathy.

Kaden Jacobs

Award-Winning Public Relations and Communications Leader Teaches Public Relations Concepts and Strategy

Kaden Jacobs, APR is an award-winning public relations and communications leader with experience in business, non-profit, healthcare, and K-12 education.

Lynne Leger

Senior Vice President, Goodwill Retail & Business Services Teaches Provided Client Capstone Course

Lynne Leger has spent more than 25 years in leadership positions building campaigns for brands including Borders Books and Music, David’s Bridal, Build a Bear and Goodwill Industries.

Frank Marra

Professor and Practitioner in Rochester, New York Teaches Applied Public Relations

Frank Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.

Kristin Meeks

Owner at WV Social Media Consultants Teaches Content Marketing

Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.

Tod Meisner

Sr Public Affairs Analyst - State Farm Teaches Marketing Research and Analysis

Tod Meisner possesses more than 15 years of experience in digital and traditional marketing, brand and advertising strategy, social media management, public and media relations, sports information and employee communications.

Misty Mercado

Executive Communications Advisor to Fortune 1000 Corporate Leaders Teaches IMC Campaigns

Misty Mercado is a passionate executive communications advisor, marketing strategist, and public affairs specialist with over 25 years of experience in marketing and strategic communications.

Beth Michalec

Assistant Professor of Corporate Communication at Penn State Lehigh Valley Teaches Marketing Research and Analysis

Dr. Beth E. Michalec is a West Virginia native and proud WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus.

Al Moffatt

Marketing, Advertising, Branding Executive Teaches Brand Equity Management and Entrepreneurship in IMC

Al Moffatt brings a distinguished career as a C-suite marketing and advertising executive to his current role as president of Moffatt Advisory, a marketing, branding, and ad agency consultancy.

Jim Morrison

Adjunct Instructor, and Marketing Communications and Corporate & Community Event Planning Consultant Teaches Digital Video Production

Jim recently completed a 40-year career at American Greetings Corporation where he served as director of trade marketing and events.

Matthew Muetzel

Director of Digital and Marketing Operations at Aimmune Therapeutics Teaches Audience Insight

Muetzel is a versatile integrated marketing leader who brings a wide range of digital experiences from Fortune 500 companies across the pharmaceutical, medical device, and retail sectors.

Karen Naumann

Program Manager at U.S. Department of Homeland Security Teaches Crisis Communication

Karen Naumann, APR, PMP is a senior Instructor at the U.S. Department of Defense Information School, where she trains public affairs officers for the United States' fleet and field.

Bill Nevin

Associate Vice President of Communications and Donor Engagement for the WVU Foundation Teaches Introduction to IMC and Public Relations Concepts and Strategy

Bill Nevin is associate vice president of communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.

Will Oechsler

Senior Vice President, U.S. for Our Daily Bread Ministries Teaches Audience Insight

Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI.

TJ Ortega

Communication Manager at Fearless Teaches Introduction to IMC

TJ Ortega is a highly motivated Navy Veteran providing critical public relations and strategic communications counsel to the C-Suite and senior-level officials.

Hugo Pérez

Chief Marketing Officer at ZENB US Teaches Digital Storytelling and Influencer Marketing

As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life.

Nathan Pieratt

Award-Winning Designer and Creative Director Teaches Creative Strategy and Execution and Advanced Creative Concepts

Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.

Geah Pressgrove

Associate Professor of Advertising and Public Relations at WVU College of Creative Arts and Media Teaches Audience Insight

Dr. Geah Pressgrove is an assistant professor at the Reed School of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA.

Veronica Purvis

Executive Director at Journalism Education Association (JEA) Teaches Internal Brand Communication

Veronica Holmes Purvis, MSM, CAE is an award-winning, strategic executive and brand leader as well as a speaker and author with over 20 years of experience leading staff and driving missions within member associations and non-profits.

Kellie Reinert

Growth Marketing Lead and Lifecycle Strategist Teaches Audience Insight and Customer Engagement Ethics and Strategy

Kellie Reinert joins WVU with twelve years of professional experience specializing in buyer behavior, content management and lifecycle marketing strategies. She is currently the growth marketing lead at Totango, a customer success SaaS platform.

Stacie Rivera

Public Relations Professional with more than 20 years experience Teaches Healthcare Marketing

Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.

Sandra Romo

Head of Marketing and Strategy at InnovaSport Teaches Multicultural Marketing and Audience Insight

Sandra Romo is a dynamic global marketer with a decade of diverse experience spanning both B2B and B2C marketing strategies. She is currently at the helm of the marketing department and strategy for Mexico's leading retail sports brand, InnovaSport.

Archie Sader

Former Partner in a Global Advertising Agency Teaches the Selected Client Capstone Course

Archie Sader is a former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.

Laura Shea

Regional Director of Marketing at Texas Health Huguley Fort Worth South Teaches Brand Equity Management

Laura Shea is a senior-level executive with nearly 20 years of experience leading healthcare marketing, communications and planning initiatives at small community hospitals.

David Sladack

President, Co-Principal at BLD Marketing Teaches Audience Insight

David Sladack is the president and co-principal at BLD Marketing, a leading national building and construction marketing agency in the south suburbs of Pittsburgh.

Matthew Staudt

Vice President of Podcast Programming at iHeartRadio Teaches Podcast Production and Promotion

Matty Staudt has been in broadcasting since he cracked a mic at the age of 16 in his hometown of Keyser, West Virginia. During his radio career, he has been an on-air host, morning show lead and Executive Producer at such legendary stations as WJFK in Was

Neal Stewart

Chief Commercial Officer at Dan-O's Seasoning Teaches Social Media and Marketing, Introduction to Data Marketing Communications and Audience Segmentation

Neal Stewart is a marketing and sales executive with over 20 years of professional experience and is a 2019 graduate of the Reed School of Media’s Integrated Marketing Communications program.

Larry Stultz

Operated Design and Advertising Firms in New Orleans and Atlanta Teaches Creative Strategy and Execution

Dr. Larry Stultz has been on the IMC faculty since 2007.

Bob Sukys

Founder and Director at BrandMine Teaches Brand Equity Management

As Founder and Director of BrandMine, Bob Sukys’ focus is on consulting and training practices in branding, marketing and consumer communication, and creating and managing best practices for advertising production.

Amy Teller

Marketing Strategist and Online Instructor Teaches Introduction to Data Marketing Communications, Audience Segmentation and IMC Campaigns

Amy Alyson Teller is an instructor for WVU’s Digital Marketing Communications Program at the Reed School of Media where she teaches Intro to Digital Marketing Communications and Audience Segmentation.

Robert J. Thompson

Manager of Digital Strategy in the Health Sciences at the University of Pittsburgh Teaches Digital Storytelling, Emerging Media and the Market and Visual Information Design

Robert J. Thompson, MFA, SMS, CDMP ("RJ") is an award-winning marketing, communications, and graphic design professional based in Pittsburgh, Pa.

Ryan Wagner

Manager of Customer Narrative at John Deere Teaches Introduction to IMC

Ryan Wagner is an experienced media development, storytelling and marketing professional with more than 20 years of experience in broadcast, public relations, marketing, social/digital media, management and leadership.

Rob Weber

Marketing Education Leader Teaches Marketing Research and Analysis, Applied Public Relations and Introduction to IMC

Rob Weber has worked in healthcare marketing for more than 7 years and over 12 years in marketing communications.

Josh Wilson

Senior Vice President of Marketing for Whitefish Credit Union Teaches Campaign Metrics and Assessments and Market Research and Analysis

Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.

Kathryn Wilson

Over 25 years of experience in the healthcare industry Teaches Cause Marketing

Kathryn Wilson has over 25 years of experience in health insurance and post-acute care.

Laura Wilson

Senior Vice President in Social Media and Emerging Platforms Practice at Weber Shandwick Teaches Social Media Marketing

Laura Wilson is a senior vice president in the social media and emerging platforms practice in the Washington, DC office of Weber Shandwick and has 15 years of experience in the digital marketing communications space.