Skip to main content
Marketing Communications
Apply Request Info

Kevin Beatty

Marketing Executive, B2B Technology Industry
Teaches Campaign Metrics and Assessment

Kevin Beatty is a B2B marketing and sales executive with over 20 years of experience helping businesses, from Fortune 500s to scaling SMBs, align their commercial operations and expand into new domestic and global markets.

Kevin currently serves as Principal at On Demand B2B, where he serves as a Fractional CMO/CRO. In this role, he helps leadership teams fix operational disconnects between marketing, sales, and customer experience (CX) to build strong Customer Lifetime Value (CLV) and drive sustainable growth. His background includes international business development across more than 20 countries.

Before founding On Demand B2B, Kevin served as Vice President of Marketing, Sales, & Business Development at MDaemon Technologies, and held senior leadership roles at BlackBerry, NEC, and GTE (now Verizon). Throughout his career, he has led teams across the full spectrum of operations—including product marketing, channel strategy, brand management, customer experience, and sales.

Kevin earned his bachelor’s degree in Social Science from Portland State University and his master’s degree in Integrated Marketing Communications from West Virginia University, where he volunteers as a mentor to students from both universities. He is also an honorably discharged U.S. Army veteran.





Meet Kevin

Chapters:  
0:00 Introduction  
2:12 Why do you teach in the program?  
3:55 How do you bring the real world into your online classes?  
6:28 Fun (surprise) question

 

I appreciated how he would relate the content, discussion and questions from students to projects he is currently working on to provide insights and additional considerations. It was very insightful and helpful.