Creative, digital, data, social, public relations, healthcare, education. What do you need to advance in your ideal career? Choose the online master's program and specialization that will get you there.
The landscape for Marketing communications is constantly changing, requiring new approaches to traditional marketing practices and mastering digital mediums. Professionals need a program that is not only keeping pace, but staying ahead of the rapidly evolving field. At WVU, our world view is future-focused, and so are our programs.
In 2003, we developed the nation's first online M.S. in Integrated Marketing Communications to make it easy for working marketers to advance their knowledge and careers. In 2015, we added the groundbreaking M.S. in Data Marketing Communications for professionals interested in leadership positions that require strategic, data-driven communications skills. And now we have a brand new M.S. in Digital Marketing Communications in response to the industry's need for more insight-driven storytellers.
With a flexible, 10 courses (30 credits) curriculum, the online WVU IMC program allows you to earn graduate-level education on your time, wherever life takes you. Tailor marketing communications skills to fit your needs, fill a marketing void at your company, be an expert in digital and social media, specialize in healthcare marketing and more with 25 electives+ and several specializations to choose from.
Explore the IMC ProgramBecome an industry leader with the nation’s first online master’s degree explicitly
focused on the strategic use of data in marketing communications. Our innovative
curriculum includes topics like website analytics, digital buy metrics, social
media performance and consumer buying habits. Students will learn to
interpret and leverage the volumes of data available to us today to develop high-performing
marketing campaigns that advance company objectives and improve the bottom line.
The accelerated, one-year online master's degree in Digital Marketing Communications gives you the strategy, skills and certifications (think Google Tag Manager and Facebook Blueprint!) to be a successful insight-driven storyteller in a world that thrives more and more on digital media. Learn how to use existing and emerging media to get the right messages to the right people in the right places.
Explore the Digital ProgramWe offer specialized certificates in creative strategy, data marketing communications, digital and social media, healthcare communication, higher education marketing, integrated marketing communications, and public relations leadership. Certificate programs are 12 credits (4 courses) and can be started in any term, depending on course availability.
Explore CertificatesInteractive learning and Industry Insights
Extraordinary student support, classes taught by seasoned marketing communications experts and projects designed to give you hands-on experience in the field combine to provide an exceptional learning experience delivered on our intuitive, state-of-the-art learning platform.
More About LearningWith expertise in marketing operations of every size and in major industries, our professors are active bloggers and podcasters sharing their insights and knowledge of the latest trends in marketing communications. As a student, you can also attend our annual Integrate Conference that brings people from all over the country together to hash out what’s happening in this ever-changing discipline of marketing communications.
Explore Blog, Podcasts, and IntegrateRyan, our enrollment specialist, is here to answer your questions and help you with the application process.
Email Ryan Schedule a Time to Chat Attend an Info SessionMeet Neal Stewart, class of 2019. Neal is now the Vice President of Marketing at Deschutes Brewery in Bend, Oregon. Before joining Deschutes in 2019, Neal worked in marketing and brand management for brands like Dogfish Head, Mike’s Hard Lemonade, Coors Light and Pabst Blue Ribbon. "As somewhat of a non-traditional student who was already working at the executive level, the best part of my graduate education at WVU was shaking off some of the bad habits I had acquired over the years and reintroducing best practices into my skill set."
More Alumni StoriesWhen you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.
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WVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region.
WVU's Integrated Marketing Communications online graduate program was named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide. The program was also named a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category.
