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Online M.S. in Marketing Communications

Marketing Communications professionals are in demand. Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand ... in any industry, anywhere.

Learn more about the marketing communications online programs:

Online M.S. in Data Marketing Communications
Online M.S. in Digital Marketing Communications
Online M.S. in Integrated Marketing Communications
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Source: U.S. Bureau of Labor Statistics

Application Deadlines

Applying before the PRIORITY deadline opens opportunities for accelerated tracks and puts you first in line for choosing courses, electives and instructors. It also ensures you meet financial aid deadlines, and that you get into cohorts with limited spots (Data and DINFOS). Applications for the upcoming term will not be accepted after the FINAL deadline.


  • NOV 01 Priority Deadline
  • DEC
    Final Deadline


  • MAR 15 Priority Deadline
  • MAY
    Final Deadline


  • JUN
    Priority Deadline
  • AUG
    Final Deadline


WVU pioneered the development of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space. Our programs are accredited by the Higher Learning Commission and are consistently ranked among the best in the country.

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We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.

View the Faculty
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We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help. Plus, we have a yearly mentorship program.

Talk to Bre
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Remember how those industry leaders helped develop the curriculum? It’s on point. And we constantly tweak it so that we’re always one step ahead of the industry.

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It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of marcom professionals that the industry demands.

Is it worth it for you?

Each master's degree program includes:




Total Credit Hours


Total Tuition

Which program is right for you?

Data Marketing Communications

Digital Marketing Communications

Integrated Marketing Communications

Completion Time 18 months 12- and 18-month options Flexible schedule options
Fully Online Delivery

(same classmates throughout program)

Differentiator Tell stories based on data. Built-in certifications from Google, Facebook, etc. Seven optional specializations
Description Organize, analyze and apply data from SEO, search, display and social marketing, multi-channel analytics, etc. to inform marketing strategies. Use all the pieces of the puzzle to inform the bigger picture. Use modern media to create a dialog with an audience that builds a community around a brand or an organization. Use the latest tools and tech to meet people where they are.  Unify all pieces of marketing communications, including advertising, PR, direct marketing, social media, etc. to send consistent messaging to consumers. Tell the story in a variety of ways to reach people.
This degree is perfect for: Problem solvers, high-income seekers, creatives, analyzers Social media natives, tech embracers, extroverts, content generators Strategic thinkers, management material, marcom generalists, IMC niche seekers

Take our quiz to see which program is right for you.

Request Information

When you submit a request, we will contact you via your preferred contact method. We’re happy to answer any questions you have as you consider your graduate education options.

Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.

What we WILL DO with your information:

  • We'll email you program information, including testimonials from current students and faculty, and details we know you need when considering your graduate education. We'll also send regular program updates at the end of each month so you can keep up with what's currently happening in our programs.
  • We'll mail you a free copy of our program view book, which provides additional details on programs and college.
  • If you have any questions about any of the content we send you, contact our enrollment coach via email at or phone at (304) 293-6278.

What we WILL NOT DO with your information:

  • We will not bombard you with high-pressure messages. Our goal is to provide you with information you need to determine whether our program is right for you. You can opt-out at any time.
  • We will NEVER sell or share your information with any other college, program or organization.

Let's Chat

Meet your enrollment coaches! Bre specializes in Integrated Marketing and Data Marketing, while Wes specializes in Digital Marketing and DINFOS. Not sure which program is the right fit? No worries, we'll walk you through that and every other step of your enrollment journey.

Schedule a Time to Chat   Contact Bre   Contact Wes   Attend an Info Session

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Accreditation and Accolades

WVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region.

In 2022, the WVU Reed College of Media was one of 35 institutions named to the 2022 PRNEWS Education A-List, which recognizes the best institutions of higher education for career advancement in public relations and marketing communications. Our Integrated Marketing Communications online graduate program was named a "Program of Excellence" by the WVU Board of Governors in 2020 and was a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category. WVU IMC was also named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide.

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Program of Excellence