Marketing Communications professionals are in demand. Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand ... in any industry, anywhere.
Source: U.S. Bureau of Labor Statistics
Applying before the PRIORITY deadline opens opportunities for accelerated tracks and puts you first in line for choosing courses, electives and instructors. It also ensures you meet financial aid deadlines, and that you get into cohorts with limited spots (Data and DINFOS). Applications for the upcoming term will not be accepted after the FINAL deadline.
WVU pioneered the development of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space. Our programs are accredited by the Higher Learning Commission and are consistently ranked among the best in the country.
We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.
View the FacultyWe’ve also got your back. From applying to the program to scheduling classes to tech
support to graduation, we’re always here to help.
Remember how those industry leaders helped develop the curriculum? It’s on point. And we constantly tweak it so that we’re always one step ahead of the industry.
Browse Courses and SchedulesIt’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of marcom professionals that the industry demands.
Is it worth it for you?10
Courses30
Total Credit Hours$24,600
Total Tuition|
|
Data Marketing Communications |
Digital Marketing Communications |
Integrated Marketing Communications |
| Completion Time | 18 months | 12- and 18-month options | Flexible schedule options |
| Fully Online Delivery | ✓ | ✓ | ✓ |
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Cohorts
(same classmates throughout program) |
✓ | ✓ |
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| Differentiator | Tell stories based on data. | Built-in certifications from Google, Facebook, etc. | Seven optional specializations |
| Description | Organize, analyze and apply data from SEO, search, display and social marketing, multi-channel analytics, etc. to inform marketing strategies. Use all the pieces of the puzzle to inform the bigger picture. | Use modern media to create a dialog with an audience that builds a community around a brand or an organization. Use the latest tools and tech to meet people where they are. | Unify all pieces of marketing communications, including advertising, PR, direct marketing, social media, etc. to send consistent messaging to consumers. Tell the story in a variety of ways to reach people. |
| This degree is perfect for: | Problem solvers, high-income seekers, creatives, analyzers | Social media natives, tech embracers, extroverts, content generators | Strategic thinkers, management material, marcom generalists, IMC niche seekers |
When you submit a request, we will contact you via your preferred contact method. We’re happy to answer any questions you have as you consider your graduate education options.
Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.
What we WILL DO with your information:
What we WILL NOT DO with your information:
As the enrollment coach and an IMC alum, I'd be glad to share my expertise and help you decide what is the best fit for you. Plus, I can send you an application fee waiver if you meet with me.
Email Bre Schedule a Time to Chat Attend an Info SessionWVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region.
In 2022, the WVU Reed College of Media was one of 35 institutions named to the 2022 PRNEWS Education A-List, which recognizes the best institutions of higher education for career advancement in public relations and marketing communications. Our Integrated Marketing Communications online graduate program was named a "Program of Excellence" by the WVU Board of Governors in 2020 and was a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category. WVU IMC was also named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide.
