Marketing Communications professionals are in demand. Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand ... in any industry, anywhere.
Source: U.S. Bureau of Labor Statistics
WVU pioneered the development of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space. Our programs are accredited by the Higher Learning Commission and are consistently ranked among the best in the country.
We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.
View the FacultyWe’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.
Remember how those industry leaders helped develop the curriculum? It’s on point. And we constantly tweak it so that we’re always one step ahead of the industry.
Browse Courses and SchedulesIt’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of marcom professionals that the industry demands.
| 18 months |
| Fully online |
| Cohort-based |
| Focus on Big Data |
| Organize, analyze and apply data from SEO, search, display and social marketing, multi-channel analytics, etc. to inform marketing strategies. |
| 12-18 months |
| Fully online |
| Cohort-based |
| Built-in certifications from Google, Facebook, etc. |
| Use modern media to create a dialog with an audience that builds a community around a brand or an organization. |
| Completely flexible |
| Fully online |
| Non-cohorted |
| Seven optional specializations |
| Unify all pieces of marketing communications, including advertising, PR, direct marketing, social media, etc. to send consistent messaging to consumers. |
3
Degrees6
Grad Certificates10
Courses per Degree30
Credits per Degree7
Optional IMC Specializations4
Built-in Certifications (Google, Facebook, etc.)1,600+
Alumni20
Student per Course100+
Industry-Leading Faculty$24,600
Estimated Cost of Master's Degree
When you submit a request, we will send you a viewbook and our contact information via email. We’re happy to answer any questions you have as you consider your graduate education options.
Wondering whether you should send us your information? We get it, sometimes filling out forms on the internet results in overwhelming phone calls and email.
What we WILL DO with your information:
What we WILL NOT DO with your information:
Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.
Email Ryan Schedule a Time to Chat Attend an Info SessionWVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region.
WVU's Integrated Marketing Communications online graduate program was named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide. The program was also named a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category and was named a "Program of Excellence" by the WVU Board of Governors in 2020.
