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M.S. Data Marketing Communications

Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.

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Alex McPherson was among the first class of M.S. in Data Marketing Communications graduates. He is now the vice president and director of cultural forensics at Methods+Mastery.

10 Online Courses

Take courses in Data Visualization and Campaign Metric Assessment and learn tools like Tableau. You'll progress through these 10 courses alongside a cohort of data-minded colleagues.

Courses  Schedules

Practitioner Faculty

WVU's Data faculty have the perfect combination of left- and right-brain that they exercise every day for clients all over the world.

Meet the Instructors

$23,310 Total Tuition

Spend $23.3k total versus the $46k average cost of our competitors.

Tuition and Financial Aid

25% Salary Increase

In a recent survey of alumni, more than half said they received 25%+ raises after earning their degrees.

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Why WVU Data?

What is Data Marketing Communications?

In today’s world, everything is data. Data Marketing Communications is taking a wealth of data and working to find the metric that matters - the metric that tells the story. Data ≠ Math. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone

(304) 293-6278

Contact an Individual

Looking for someone specific?

Meet the Team

Or Attend an Info Session

Online Info Session

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Careers in Data Marketing Communications

  • Innovation Manager
  • Director of Marketing and Digital Services
  • Experiential Account Manager
  • Chief Experience Manager
  • Data Analytics Manager
  • Emerging Technology Specialist
  • Acquisition Marketing Manager
  • Marketing Analyst
  • Chief Strategy Officer
  • Market Research Analyst
  • Growth Marketing Manager

Gain a Competitive Advantage

98% of alumni said they felt more competitive and/or received a promotion upon completing their master's degree. WVU's M.S. Data Marketing Communications degree will not only give you the skills needed. As a nationally-recognized program, you'll stand out against the competition.

Serafina Maerten and Julia Lienhard

For Julia Lienhard and Serafina Maerten, fall 2022 graduates from the Data Marketing Communications program, embracing the online learning environment didn’t mean going through the program alone.

"I think Serafina and I will always be friends. I also foresee our relationship continuing to evolve as we go our own, separate ways and start our own career paths."

— Julia Lienhard, Class of 2022

"What really helped me get through this program was having a friend. It’s why I messaged her in the first place."

— Serafina Maerten, Class of 2022

Watch Julia's and Serafina's My Marcom Story

My Marcom Story

Hear from our students. Learn from their experiences. This is My Marcom Story.

My master's degree was only possible with online options, and West Virginia University has a great reputation of providing quality of education.

Kelly Greathouse

Kelly Greathouse

Lead, International Communications GNC

Meet Kelly : Kelly Greathouse

I incorporate data and storytelling into my everyday business life. It is something that is critical to bringing insights to the team that I work with and to making decisions based on data. Data-driven decision making is critical in what we’re doing.

Mary Padilla

Mary Padilla

AVP, Marketing and Content Strategy KU Alumni Association

Meet Mary : My Marcom Story: Mary Padilla

I think what made all the difference for us was the level of communication and collaboration that we had throughout the program. That made all the difference in terms of the richness of the online learning experience.

Julia Lienhard

Julia Lienhard

Account Manager Legal Resources

Meet Julia : My Marcom Story: Julia Lienhard

Meet more students and alumni as part of My Marcom Story.

Explore the Program

WVU's M.S. Data Marketing Communications program gives you the strategy and the skills to be the best in this growing field. Our faculty are leading teams at major agencies and for national clients, bringing their knowledge of telling stories with customer data it to your virtual classroom.

Apply Now.

Get started on your career goals today by applying for an upcoming term.

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Industry Specific Curriculum

We're always evolving course content to meet the needs of professionals in our dynamic industry, designed for working professionals.

Focused Curriculum

Our curriculum focuses on the subject areas you need in order to be a data-driven storyteller. Courses include audience segmentation, message customization, social media optimization, and more.

Practitioner Focused

Work with our professional advisor to create a schedule that allows you to balance a career and family life. And know, you can change your schedule as needed.

Designed for the industry

Find your niche in data-driven storytelling and fit the needs of the industry.

strong Career outcomes

With the focused curriculum, our alumni have been able to move into high level roles and advance their career. Think C-Suite and VP level roles like Chief Experience Manager and Senior Vice President, Director of Business Intelligence.

Filling the Talent Gap

We sat down with industry leaders and a blank piece of paper and asked them what their needs are in the marketing realm. They identified a talent gap. Professionals were missing the key point of how to measure marketing and how data can play a role in understanding the consumer. Seeing this need, each course was created based on the holes they needed to fill.

Schedule a time to chat with our Admissions team. They are here to answer any questions you have!