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M.S. Data Marketing Communications

Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.

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Alex McPherson was among the first class of M.S. in Data Marketing Communications graduates. He is now the vice president and director of cultural forensics at Methods+Mastery.

10 Online Courses

Take courses in Data Visualization and Campaign Metric Assessment and learn tools like Tableau. You'll progress through these 10 courses alongside a cohort of data-minded colleagues.

Courses  Schedules

Practitioner Faculty

WVU's Data faculty have the perfect combination of left- and right-brain that they exercise every day for clients all over the world.

Meet the Instructors

$22,500 Total Tuition

Spend $22.5k total versus the $46k average cost of our competitors.

Tuition and Financial Aid

25% Salary Increase

In a recent survey of alumni, more than half said they received 25%+ raises after earning their degrees.

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Why WVU Data?

What is Data Marketing Communications?

In today’s world, everything is data. Data Marketing Communications is taking a wealth of data and working to find the metric that matters - the metric that tells the story. Data ≠ Math. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Reed College of Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone or Text

(304) 250-9686

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Serafina Maerten and Julia Lienhard

For Julia Lienhard and Serafina Maerten, fall 2022 graduates from the Data Marketing Communications program, embracing the online learning environment didn’t mean going through the program alone.

"I think Serafina and I will always be friends. I also foresee our relationship continuing to evolve as we go our own, separate ways and start our own career paths."

— Julia Lienhard, Class of 2022

"What really helped me get through this program was having a friend. It’s why I messaged her in the first place."

— Serafina Maerten, Class of 2022

Watch Julia's and Serafina's My Marcom Story