Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.
Request Information Application RequirementsAlex McPherson was among the first class of M.S. in Data Marketing Communications graduates. He is now the vice president and director of cultural forensics at Methods+Mastery.
Take courses in Data Visualization and Campaign Metric Assessment and learn tools like Tableau.
Course DescriptionsTake a series of 10 courses asynchronously, but alongside a cohort of data-minded colleagues.
Sample SchedulesSpend $24k total versus the $45k average cost of our competitors.
Tuition and Financial AidIn a recent survey of alumni, more than half said they received 25%+ raises after earning their degrees.
See More Industry StatsIn today’s world, everything is data. Data Marketing Communications is taking a wealth
of data and working to find the metric that matters - the metric that tells the
story. Data ≠ Math. Data Marketing Communications is designed for storytellers,
creatives, strategists, and problem-solvers alike. Data is at the heart of the
marketing communications industry and having the ability to be a data-driven storyteller
is a highly sought-after skill set at any level.
We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
Looking for someone specific?
Having trouble with our form? Try our alternate version.
"The Data program is small and feels like family. Throughout the program, I was able to speak one-on-one with classmates and truly got to know how they think and how innovative they are. If you are looking to take the next step in marketing, this program is for you."
— Michael A. Wilson Jr., Class of 2021
Connect With Us