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M.S. Data Marketing Communications

Learn how to interpret data to customize both the message and the audience. The Data program is totally online and can be completed in 18 months.

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Alex McPherson was among the first class of M.S. in Data Marketing Communications graduates. He is now the vice president and director of cultural forensics at Methods+Mastery.

10 Online Courses

Take courses in Data Visualization and Campaign Metric Assessment and learn tools like Tableau.

Course Descriptions

18 Months

Take a series of 10 courses asynchronously, but alongside a cohort of data-minded colleagues.

Sample Schedules

$24,600 Total Tuition

Spend $24k total versus the $45k average cost of our competitors.

Tuition and Financial Aid

25% Salary Increase

In a recent survey of alumni, more than half said they received 25%+ raises after earning their degrees.

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Why WVU Data?

What is Data Marketing Communications?

In today’s world, everything is data. Data Marketing Communications is taking a wealth of data and working to find the metric that matters - the metric that tells the story. Data ≠ Math. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Reed College of Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone or Text

(304) 250-9686

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Meet the Team

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Online Info Session

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Michael Wilson, Jr.

"The Data program is small and feels like family. Throughout the program, I was able to speak one-on-one with classmates and truly got to know how they think and how innovative they are. If you are looking to take the next step in marketing, this program is for you."

— Michael A. Wilson Jr., Class of 2021

Learn more about Michael