Value

Salary

Will I make enough to support my lifestyle and pay my bills?

On average, those working in Data Marketing Communications have an annual salary of $73,960. Several professions in this industry have the opportunity to earn more than $100,000 annually.

Career Prospects

Can I see myself doing the jobs this major leads to?

Data marketers are both analytical and creative which makes them one of the most desirable assets for a company. A data marketing role is a good fit if you like solving puzzles, enjoy storytelling, or have a niche with numbers. Here are some common jobs:

• Marketing Analyst
• Data Scientist
• Account Service Manager
• Chief Marketing Officer
• Account Executive
• Brand Marketing Specialist

Job Locations

Will I have to move to find work? If so, where?

Industry Growth

What happens 5, 10 or 20 years from now?

This is a highly sought-after and rapidly growing role in the marketing communications industry. This industry is predicted to grow 22% (much faster than average) over the next ten years.

Job Satisfaction

Are marcom professionals happy with their jobs? What is the work-life balance?

Working in Marketing Communications offers upward mobility and the flexibility of a work-life balance, but this is an industry that involves many responsibilities and complexities.

Education Credentials

How important is a master's degree in this industry?

Because this is such a competitive industry with highly sought-after roles, 77% of those working in Data Marketing Communications have a master's degree. Source: Stepping Blocks