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PROFESSIONAL CERTIFICATE PROGRAM

New this spring, the Professional Certificate program will allow you to strengthen your skills in an industry focused area, completely online.

Online Modules

You'll complete online modules which are fully online, asynchronous with zero in-person commitments.

Professional Certificate Structure

Micro-Credentials

WVU Badges are verified micro-credentials that participants earn to enhance their knowledge, understanding and experiences in a particular area of interest.

Learn About the Badges

$250 Per certificate

You'll earn a badge in an industry specific area for only $250 per certificate. Add it to your resume and show your future employer you're a marcom pro. 

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Learn new skills

Earn micro-credentials in an industry specific area of marketing and be prepared to advance your career, whether you are looking to advance your knowledge or prep for graduate education. Our 6-week Professional Certificate Program will give you in-demand skills to add to your resume (and LinkedIn profile!).

View Upcoming Programs

Professional Certificate Programs

Find Your Creative Spark

This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategy.

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Making Sense of Google Analytics 4

The new era of Google Analytics 4 (GA4) is upon us. In this program, students will receive a refresher on digital analytics basics, an in-depth explanation of the GA4 data model and a functional framework for understanding the “event-based” model of GA4.

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Remote Worker Certificate

The Remote Worker Certificate is four-week course in which students will complete two online modules each week. Each module will include a pre-test & post-test to assess student learning. The program is currently underway, check back for future offerings.

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Designed to fit your busy schedule

Each Professional Certificate is 6-weeks, online, asynchronous so you can work while expanding your skillset.

Time Commitment

Each 2-week module can be completed with just 2-4 hours per week commitment. In each module, you'll have lessons from the instructor and some assignments to complete. There's no in-person commitments. You'll be able to complete it on your schedule, from anywhere

Assignments & Deadlines

More information coming soon!

What are WVU Badges

WVU Badges are micro-credentials that students, faculty and staff can earn after completing criteria in a particular subject area. They’re your digital currency that prove you’ve gained knowledge, experiences, skills or expertise for your own personal and academic growth.

Why Earn a WVU Badge

  • Explore new pathways for professional growth.
  • Enrich your learning experiences.
  • Add value to your digital footprint.
  • Become more proficient in an area that matters to you personally or professionally.
  • Set yourself apart from other job candidates or colleagues.

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