Course Outcomes
- Build confidence in personal creative thinking abilities.
- Explore ideas and options using techniques in content development.
- Discover and articulate a big idea or concept to support a creative marketing strategy.
Course Topics
- Week 1: Exploring the Creative Self
- Week 3: Creating Content that Works
- Week 5: Unpacking the Big Idea
This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategy. It will emphasize best practices for assembling and curating media content to enhance a messaging strategy or communication plan. Students will gain valuable experience with the creative process by conceiving, developing and executing a coherent creative strategy that will drive business outcomes.
Register Online