Course Outcomes
- Develop and implement a cohesive branding message and media execution that effectively communicates the essence and value of the brand.
- Create new content from existing content that adds value and resonates with the target audience.
- Conduct a comprehensive review of a branding message and analyze the insights utilized for creative execution, with the aim of understanding the effectiveness of the campaign's messaging and creative strategies.
Course Topics
- Week 1: Exploring the Creative Self
- Week 3: Creating Content that Works
- Week 5: Unpacking the Big Idea
This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategies. It will emphasize best practices for assembling and curating media content to enhance a messaging strategy or communication plan. Students will gain valuable experience with the creative process by conceiving, developing and executing a coherent creative strategy that will drive business outcomes.
Badge Earning Criteria
Recipients must complete the full curriculum (3 content modules + activities) to earn the Creative Ideation badge. An electronic checklist has been built into the course to help you track your progress.
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Questions? Contact Cindy Hart at lucinda.hart@mail.wvu.edu.
