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Find Your Creative Spark

A Masterclass in Creative Ideation and the Process for Communication Strategy Development
 May 22-June 30
 4-6 hours per week
 $250 Program
 100% Online, Flexible

Course Outcomes

  1. Build confidence in personal creative thinking abilities.
  2. Explore ideas and options using techniques in content development.
  3. Discover and articulate a big idea or concept to support a creative marketing strategy.

Course Topics

  • Week 1: Exploring the Creative Self
  • Week 3: Creating Content that Works
  • Week 5: Unpacking the Big Idea

This course explores the development of creative ideas and how to find unique insights that can support integrated marketing strategy. It will emphasize best practices for assembling and curating media content to enhance a messaging strategy or communication plan. Students will gain valuable experience with the creative process by conceiving, developing and executing a coherent creative strategy that will drive business outcomes.

Register Online

Find Your Creative Spark Instructors

Meeks headshot
Kristin Meeks Owner at WV Social Media Consultants
krmeeks@mix.wvu.edu Read More
Pieratt headshot
Nathan Pieratt Award-Winning Designer and Creative Director
npieratt@mix.wvu.edu Read More
Stultz headshot
Larry Stultz Operated Design and Advertising Firms in New Orleans and Atlanta
lstultz@mix.wvu.edu Read More