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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Nathan Pieratt

Award-Winning Designer and Creative Director
Teaches Introduction to IMC, Creative Strategy and Execution and Advanced Creative Concepts

Nathan Pieratt is an accomplished creative director with over 20 years of experience in developing creative strategies and integrated marketing campaigns for Fortune 500 brands, startups, and small businesses. Pieratt has a proven track record of delivering outstanding results for clients such as Frito-Lays, Walmart, Swipeby, and Balfour & Co. and has worked in creative leadership roles for major agencies like The Marketing Arm and Epsilon.

Currently, Pieratt is the creative director at Impel.io, where he leads a team of talented creatives and develops innovative strategies that support Impel.io’s omnichannel platform and AI technology that deliver personalized experiences at every stage of the customer journey.

In addition to his work at Impel.io, Pieratt has consulted for some of the biggest brands in the world, including Arby's, Snickers, Mountain Dew, Doritos, and State Farm. His consulting experience has enabled him to provide unique insights and solutions to a variety of clients.

Pieratt received an MFA from Savannah College of Art and Design and a Master of Science in Integrated Marketing Communications from West Virginia University. 

He lives with his family on a small farm in upstate New York, where he enjoys birding and watching college football. Go Mountaineers!

This has been my favorite class in the IMC program thus far. Professor Pieratt is an awesome teacher and he is super knowledgeable of the IMC field. I actually wish I could have him again for a class. He taught us things that are valuable in the workforce.

He always gave such great feedback and provided us with excellent resources. His class was what inspired me to change to the creative side because he made storytelling so enjoyable. He made you think critically and as if you were in a full room of decision makers. He shared his personal work experiences with us and his own digital concepts from AT&T, which was so interesting to see. There hasn't been very many professors that have made a huge impact in my education but I can honestly say that Professor Pieratt has successfully accomplished that.

Prof. Pieratt I feel as though has been an instrumental person in my life, in class and outside, he has been a fantastic person, mentor, and we are becoming friends. He demonstrated such in-depth knowledge of both the academic and real world application of all we did in class. His feedback style was the best I have experienced in my academic career.