The marketing communications programs at WVU have aided brilliant and talented people to achieve their dreams and to find success within the industry. Alumni are encouraged to submit their job promotions, successful campaign stories and other additional materials for us to share on our website, social media accounts and in future blog articles.
Share Your SuccessesJudy Moore
Integrated Marketing Communications 2009
Deputy Director
JNew River Gorge Regional Development Authority (NRGRDA)
Beckley, WV
Judy Moore, Deputy Director of the New River Gorge Regional Development Authority (NRGRDA) and Executive Director of the West Virginia Hive, has been named a 2024 “Wonder Woman” by the West Virginia Living magazine. This prestigious honor recognizes extraordinary women who are making significant contributions to their communities, industries, and the state at large.
“I am 100% certain there is not another career path that would make me happier than the work I am currently doing. Being recognized as a Wonder Woman is a tremendous honor.”
Photo of Judy Moore courtesy of NRGRDA, by Sheena Pendley.
Jill Crowe
Integrated Marketing Communications 2013
Digital Influencer
Jill Crowe Home / @ClassicallyJill
Williamsburg, VA
After working in marketing, Jill started her Instagram account in 2021 to show her home renovations and personal life. Her account (@classicallyJill) now reaches 81K on Instagram, 24K on TikTok and 24K on Facebook. She also has a blog and newsletter and her own line of pillows. She has partnered with national brands like Walmart, Delta Faucet, Wayfair, Target and Amazon regularly.
“The IMC education was invaluable as a digital creator and entrepreneur. I understand the metrics behind SMM, and brands are always impressed at my knowledge when I collaborate with them. I can't thank the program enough for being ahead of the curve in 2013 and continually providing students with a practical yet advanced curriculum.”
Larissa Usher
Digital Marketing Communications 2023
Social Media and Marketing Coordinator
Washington and Jefferson College
Washington, PA
On July 1st, Larissa began her new position as the Social Media and Marketing Coordinator at Washington and Jefferson College.
“The DMC program provided me with the knowledge and skills that I needed to step right into this new role! Several concepts and tools that I learned how to utilize in the program, I now use on a daily basis at W&J.
Thank you to my amazing professors who mentored me a long the way! Without this program and WVU I would not be where I am today! Let’s go Mountaineers!”
Erin Fields
Integrated Marketing Communications 2021
Marketing Manager
Element451, Enrollify Podcast Network
Raleigh, NC
After 5 (almost 6) years at West Virginia University's Office of Graduate Admissions and Recruitment focusing on student recruitment, Erin is moving to a different side of higher education by joining Element451 as the Marketing Manager of the Enrollify Podcast Network. Enrollify consists of a variety of different podcasts that span from topics regarding higher education marketing, enrollment, technology, and more that are jam packed with stories, ideas, and frameworks designed to educate higher education professionals. Enrollify is made possible by Element451 - the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students.
“My time in the IMC program and at WVU as a whole gave me opportunities to build upon the importance of critically thinking through creating a marketing plan from beginning to end - and how that plan's delivery can change depending on the situation (audience, topic, type of project). There is no one set template for a marketing plan, and realizing I had the creativity in my own hands to build these things myself to make them my own was game changing in my career. My supervisor in Graduate Admissions, Shelly Quance, really challenged me to continue to grow and learn in my career - I wouldn't be here without her mentorship. I'm so excited to be able to join the Enrollify Team at Element451 and continuing making an impact in higher education.”
Jaime Hunt
Integrated Marketing Communications 2011
President
Solve Higher Ed Marketing
Norfolk, VA
After a 20-year career in higher ed marketing, including nine years as a chief marketing officer, Hunt has launched her own higher ed marketing agency, Solve Higher Ed Marketing. Leveraging her two decades of higher education marketing, communications and branding experience, she works with colleges and universities to create innovative and transformative solutions custom designed to make their marketing and branding more efficient, effective and creative.
She thrives at the crossroads of innovative branding and impactful, results-driven marketing. Whether it's elevating ann institution's image, supporting an institution through a leadership transition or providing mentorship and guidance to a marketing team, her distinctive approach is tailored to make a real difference.
Additionally, she will be teaching in WVU’s IMC program this fall.
“When I enrolled in the program, I had no idea how far my degree would take me. I’m a first-generation college graduate and the first in my family to earn a master’s degree. I know that my education is what has made my life and fulfilling career possible.”
Alex McPherson
Data Marketing Communications 2017
Senior Vice President, Director of Measurement, and Insights & Analytics Practice
Co-Lead
Methods+Mastery
Dallas, TX
Alex McPherson has been promoted to Senior Vice President, Director of Measurement, and Insights & Analytics Practice Co-Lead at Methods+Mastery. McPherson has worked at Methods+Masters for over 6 years and has continued to grow in the company.
“I had an expertise in social media intelligence, but there's a whole broad spectrum of digital marketing, comms and out of home. The Data Marketing Communications program really helped me expand my worldview and feel more confident in representing the whole spectrum of digital marketing.”
Maria Amoruso
Integrated Marketing Communications 2019
Vice President of Public Affairs
Dollar Bank
Pittsburgh, PA
Maria Amoruso has joined Pittsburgh-based Dollar Bank as the Vice President of Public Affairs. Based in Pittsburgh, PA, Amoruso will lead Dollar Bank’s government affairs and media relations across its footprint in Pennsylvania, Ohio, Maryland and Virginia. She will also be responsible for guiding both internal and external communication efforts for the organization.
Amoruso has more than 20 years' experience in the financial services industry, joining Dollar Bank from the Independent Community Bankers of America, where she served as communications manager. Before that, she had worked at NexTier Bank for over a decade, capped by serving as chief marketing officer.
"The skills I acquired during the IMC program at WVU have been instrumental in helping me advance my career. Not only did it help expand my expertise in communications, but the program gave me the confidence to explore new opportunities and to take on additional responsibilities. I'm extremely excited about this new chapter with Dollar Bank, the nation's largest mutual, and look forward to working with leadership to deepen our ties in the community, to tell the Dollar Bank story and to drive our mission as an inclusive community bank."
David Hazelton
Integrated Marketing Communications 2016
Director of Creative Services
The Chronicle of Higher Education
Washington, DC
David Hazelton, a 2016 IMC graduate, has joined The Chronicle of Higher Education in the role of Director of Creative Services. With a passion for higher education and a talent for crafting engaging visual content, David is eager to make an impact on The Chronicle's creative endeavors.
"My IMC degree has allowed me to go beyond graphic design, and to showcase the importance of brand strategy in shaping an organization's creative vision."
Samantha Cusimano
Integrated Marketing Communications 2012
Director of Development
Generation West Virginia
Elkins, WV
Sam (Fritz) Cusimano joined Generation West Virginia as the Director of Development in February of this year. After she played a pivotal role in establishing the Donor Relations team at LSU Health in New Orleans, Cusimano returned to her home state of West Virginia, where she served as the Assistant Director at Davis Health System Foundation in Elkins until accepting this position.
Generation West Virginia is a statewide organization that equips young West Virginians with key skills and career opportunities, ensuring their ability to thrive in the Mountain State. By connecting young adults with resources, opportunities, and each other through their workforce development initiatives, GWV is committed to building a stronger, more prosperous West Virginia for generations to come.
"I am thrilled to begin this journey with Generation West Virginia. I’m returning with a purpose – to help my fellow West Virginians by providing connections to good jobs and career training and guidance, and in doing so, making it feasible for people to move back or stay. I want young West Virginians to know that the opportunities they seek are within reach right here at home.”
Robin DeSantis
Integrated Marketing Communications 2018
Senior Communications Leader
PPG
Pittsburgh, PA
After graduating from her undergrad program in 2012, Robin spent the first decade of her career growing her skills as a client leader by working with local and global agencies including Burson (formally BCW Global), Pipitone and WordWrite.
In January 2024, Robin made the switch from agency to corporate and is now serving as the senior communications leader at PPG where she works with the business leaders of Packaging Coatings to support business growth.
“When I look at all the clients I’ve served over the years, I’m so proud of what I’ve been able to accomplish in the first decade of my career. Agency life, paired with my master’s degree from WVU, taught me so much about marketing communications. With all this experience, I’m excited for my next chapter, which entails leading marketing communications for a business unit at PPG. Headquartered in my hometown of Pittsburgh, PPG is a global leader in paints, coatings and speciality materials that protect and beautify the world.”
Emily Zekonis
Integrated Marketing Communications 2020
Senior Strategic Marketing Partnerships & Events Manager
Raisin
New York, NY
At the beginning of 2024, Emily Zekonis started a new position at Raisin, a one-stop digital savings solution offering some of the markets top interest rates, as the Senior Strategic Marketing Partnerships & Events Manager.
"In order for Events and B2C experiences to provide value to a brand they ultimately need to have their own marketing strategy surrounding them. From pre-event to post-event, the knowledge I gained from the M.S. IMC program is helping me drive brand awareness and grow our US customer base."
Neal Stewart
Integrated Marketing Communications 2019
Chief Commercial Officer
Dan-O's Seasoning
Louisville, KY
Neal Stewart, a 2019 graduate of the Reed School of Media and Communications at West Virginia University, has been promoted to Chief Commercial Officer at Dan-O's Seasoning. After a 20-year career in the beer industry, Neal joined Dan-O's as Vice President of Marketing since May 2023. In Neal's new role, he will now lead the all of the company's Commercial functions, including Integrated Marketing, Creative, Strategy, Analytics and Sales. This promotion reflects Neal's application of the comprehensive skillset acquired from the Integrated Marketing Communications program at WVU. Under Neal's leadership, Dan-O's has built a social media community of over 7 million consumers and was recently awarded "Best Marketing Campaign" by Nosh.com.
“The skills I acquired in the IMC program at WVU allowed me to diversify my competencies and challenged me to sharped my strategic thinking skills, which is essential in building alignment across Sales and Marketing teams. I couldn't be more excited about my new challenge!"
Carin Giordano
Integrated Marketing Communications 2006
Digital Marketing Communications 2022
Manager Digital Marketing Analyst
Carrier Refrigeration
Guilford, CT
Currently, Carin volunteers her time consulting on several boards (including the CT Chapter of the WVU Alumni Association) and was recently promoted to digital marketing analyst manager. In this role, she creates and manages the SEO platforms for seven business units, as well as, provide recommendations that guide many business units in web and marketing content creation specific to their business goal initiatives. These efforts also help in growing brand ranking in search optimization.
“As an advocate and single mother that went through two of the WVU communications
degree programs, I had the pleasure of meeting and staying in contact with many
remarkable and insightful experts in the marketing field. The students and professors
are second to none, many still providing mentorship.
These programs and individuals have enabled me throughout my career to development
integrated marketing strategies, social media creation, commercials, print and
electronic collateral, SEO optimization initiatives; which further allows me to
exceed in KPI expectations and goals, professionally and personally. I share my
expertise with others providing training in many of these topics.
I juggle all of this while being an active, proud mother of two amazing adult children
and even more precious grandchildren. I advocate for breast cancer and lymphedema
patients and try to volunteer my time and efforts whenever possible. I love music,
dancing, traveling, and walking with friends and family.
Up next…building standard work and attending a Maluma concert."
Matt Perl
Integrated Marketing Communications 2012
VP, Sports Vertical
GameOn Technology
San Leandro, CA
Matt was promoted to VP, Sports Vertical for GameOn Technology, an AI chat company powering authentic conversational experiences for the world's most popular brands. Based in San Francisco, GameOn's AI chat solution drives lead generation, growth and ticketing conversions for properties like the NBA, NFL, Arsenal, the Yankees, the Raiders, 8 NBA teams and retail brands like Armani and Valentino.
“Excited to see how AI continues to change the sports space and being with such an innovative organization makes the conversation that much more exciting.”
Kelsey Berg
Integrated Marketing Communications 2017
Director of Marketing
Ladies Professional Golf Association (LPGA)
Daytona Beach, FL
Kelsey has spent 11 years in the sports marketing world and has recently been named the Director of Marketing at the Ladies Professional Golf Association (LPGA). With her new role, Kelsey is responsible for the oversight of strategy and management of digital ad buys, building robust and personalized fan journeys, event and grassroots marketing experiences, and collaborating with ticket sales, business intelligence and partnerships teams.
“Developing and building relationships with key stakeholders will be something I always look forward to in a new position. The ability to work with partners and generate creative strategies and tactics while growing personal relationships is one of the most rewarding aspects of a role in Marketing.”
Kaitlyn O’Toole
Integrated Marketing Communications 2019
Senior Marketing Specialist, Paid Media
Ansys
Pittsburgh, PA
This summer, Kaitlyn started a new role as a Senior Marketing Specialist of Paid Media at Ansys. Ansys is a global company specializing in simulation software. Prior to Ansys, she worked at various marketing agencies and developed strong specializations across paid media. After a few years, Kaitlyn knew going in-house was my next move, and she's excited to make a strong impact through what she learned on the agency side!
“I am so grateful for everything I learned in my IMC courses and while attending Integrate, and the connections made along the way. I truly would not be where I am today if it wasn’t for these connections. Building your network is so important, and is one of the best things you can do for your career!”
Quentin Murphy
Integrated Marketing Communications 2022
Director of Marketing
Glenville State University
Glenville, WV
This month Quentin Murphy started his new role as the Director of Marketing for Glenville State University. Glenville has always had such a special place in his heart. Now, he's returning back to where it all started to help others find their home. It's such a surreal moment, but he's super excited and have so many creative ideas to bring to this community.
“It's the main reason I chose the emphasis in the IMC program of Higher Ed. I want to be able to market to a new generation of students for West Virginia. I'm leaving a role at West Virginia Tourism that I learned a great deal from but the timing was right and now I'm so happy to be home.”
Kayla Gagnon
Digital Marketing Communications 2022
Content Coordinator
Central Outreach Wellness Center
Pittsburgh, PA
Kayla has been recently hired to manage Central Outreach’s social media accounts. She’ll be creating content to inform and promote the work the organization does for the LGBTQ+ community in Western PA and Ohio.
“I’m fortunate to have been able to start my professional career at my alma mater. I’m excited to see where this journey takes me from here both with my degrees and the experience I’ve gained.”
Christopher Caserta
Integrated Marketing Communications 2010
Chief Executive Officer
Ascension Living
Detroit, MI
Christopher Caserta currently serves as the Chief Executive Officer for Ascension Living, one of the largest not-for-profit senior living providers in the country with more than 40 senior living communities in 11 states and the District of Columbia. He provides the strategic and operational leadership over Ascension’s diversified senior housing services, including independent living, assisted living, memory support, skilled nursing, and short-term rehab within the Ascension Living portfolio.
“I am honored to join such a positively branded, senior services industry leader. Thus far in my career, I have had the pleasure of overseeing and growing models that make senior living and healthcare more engaging, accessible, and affordable. Consumerism and personalization are today’s foci, and I am incredibly excited to join Ascension, which is truly a cutting-edge and innovative organization.”
Hilari Barton
Integrated Marketing Communications 2018
Vice President
Trevelino/Keller
Atlanta, GA
In May 2023, Hilari was promoted to Vice President at Trevelino/Keller, one of the fastest-growing firms in the Southeast. Trevelino/Keller is a growth marketing and PR-focused firm with eight nationally ranked practice areas - technology, healthcare, financial services, franchising, environment, government, food & beverage and lifestyle.
As Vice President, Hilari is now part of the firm's core management team.
“I'm so grateful for the opportunities I've been given at T/K, and am looking forward to this next step in my career. I would not be where I am today without the excellent education I received at WVU and the IMC program.”
Leah Schoolcraft
Integrated Marketing Communications 2022
Digital Platform/ Marketing Technology Manager
Carnegie Mellon University
Pittsburgh, PA
Leah recently accepted the role of Digital Platform/Marketing Technology Manager on the Web team in University Communications and Marketing (UCM) at Carnegie Mellon University. She will be serving as a project manager and team point for platforms across UCM’s tech stack, as well as optimization, training and socialization of the platforms.
In the past two months since first getting hired at CMU, she has been managing both the migration from Universal Analytics to GA4 and the implementation of Meltwater X. In addition, Leah has been filling in on managing the build of analytics dashboards for cumulative reporting.
“I carry the skills and knowledge gained from my IMC degree with me daily. Thanks to the program, I have been able to advance in my career and share what I know with others. I would not be where I am today without enrolling in the program.”
Margaret Cooley
Integrated Marketing Communications 2009
Senior MarCom Market Lead, Aerospace & Defense
Coherent, Inc
Rocky Hill, CT
When Margaret was six weeks away from finishing her IMC capstone when she was laid off. She purposely postponed sending out resumes until she could add "MS, IMC" to my resume. Margaret was rewarded by being hired six weeks after graduation into a company that launched a 15+ (and counting!) year career in the photonics industry. Today, she is the SME to create campaigns, content and collateral to support our Aerospace & Defense vertical market. She remains a science geek, and a data-driven marketer who has conversion rates 17% over the company average. And Margaret learns something new every day. What can be better than that?
Margaret also had the honor of meeting Professor Alexia Vanedis, taking two B2B classes with her and chatting about marketing over wine in San Francisco. She was enthusiastic, funny and smart, and Margaret is thrilled there is an IMC award named for her. Well deserved.
“The IMC program was instrumental in advancing my career; it takes a look at all influential channels and winning tactics for each for a cohesive customer message and experience. Today I am a data driven marketing professional who never hesitates to recommend the IMC program to any up-and-coming marketing professional driven to succeed.”
Desirae Lindow
Integrated Marketing Communications 2022
Content Marketing Manager
MedTech Momentum
Orlando, FL (REMOTE)
Desirae recently started a new position as the Content Marketing Manager at MedTech Momentum, a leading medical device and healthcare marketing agency based in Orlando, Florida.
“Just before graduating with my master's in IMC, I was offered a content marketing manager role at a leading medical device and healthcare marketing agency. Undoubtedly, I felt more confident pursuing this new endeavor because of my education, but it was truly the network I gained from WVU that landed me the job. My advice: Take advantage of every opportunity you can to build connections and strengthen your network - you never know where your next opportunity may come from!”
Allie Keaton
Digital Marketing Communications 2023
Senior Social Media Manager
Impakt Results
Morgantown, WV
Allie Keaton was recently promoted to Senior Social Media Manager at Impakt Results in Morgantown, WV.
“I am actually a townie here in Morgantown! I received my undergraduate degree from WVU with a B.S. in Strategic Communications and I wanted to get a little bit of work experience before acquiring my master’s. I have been a Social Media Manager for a marketing agency here in town, but most of our clients are located across the country. I run ads for e-commerce businesses on Facebook and Instagram. This includes holding meetings each month to create a plan for my clients’ new product releases, discounts, etc., writing their ad copy, launching the ads, and optimizing the campaigns to improve performance. I have worked for Impakt for almost three years, and I just got promoted to the Senior Social Media Manager! I will now be part of the leadership team. I will help to train the other employees on the social team and will also oversee all campaigns.”
Brittany Dolan
Integrated Marketing Communications 2022
Brand Marketing Specialist
Red Bull
Virginia
Brittany Dolan was recently offered and accepted the position to become the Brand Marketing Specialist at Red Bull for the Richmond and Virginia Beach regions.
“This is my dream job and company, and the opportunity comes just 6 months after graduating the IMC program with my Master’s degree! I love this brand because of the unbelievable global reach they have across various industries, and their industry-leading marketing efforts.”
Maggie-Mikala Criste
Digital Marketing Communications 2021
Growth Strategist
Moburst
Charlotte, NC
Maggie-Mikala Criste is approaching her 3rd month of working with Moburst as a Growth Strategist.
Moburst has grown from mobile-first roots to become among the most sought-after full service digital agencies in the world, and has been nominated (again) as one of AdWeek's fastest growing agencies. Moburst passionate about helping companies achieve hyper-growth and dominate their category.
“Joining the Moburst team has been an exciting new challenge, and I love working in such a fast-paced, innovative environment. The Digital program gave me the foundational knowledge and confidence necessary to succeed in not only this role, but my career in marketing.”
Rebecca Morgan
Integrated Marketing Communications 2019
Rating Veterans Service Representative
U.S. Department of Veterans Affairs, Veterans Benefits Administration
Huntington, WV
Rebecca Morgan began a new position as a Rating Veterans Service Representative at the U.S. Department of Veterans Affairs, Veterans Benefits Administration. Previously, she served as the Vice President and Communications Manager for the Huntington Regional Chamber of Commerce in Huntington, W.Va.
In this new role, Morgan will assure proper application of federal laws and regulations in the analysis of claims, as well as communicating with Veterans and their representatives/advocates.
“I am excited to have the opportunity to work for a department dedicated to providing life-long quality healthcare services and benefits to eligible United States Veterans. The IMC program has been invaluable in not only contributing to my professional success but also my personal growth and development.”
Caitlin Nicholson
Integrated Marketing Communications 2020
Senior Brand and Content Strategist
Overit
Albany, NY
Caitlin Nicholson joined the team at Overit Multimedia as a Senior Brand and Content Strategist in October 2022. Prior to that, she spent the last four years as a Senior Social Content Marketing Manager at Media Logic.
In this new role, Caitlin will lead brand and content strategy for agency clients and assist with strategy development for new and existing integrated clients.
"I am excited to join the creative, hardworking team at Overit. This new role will
allow me to use the tools and knowledge that I've acquired through the IMC program
and through professional experience. As a professional, it's so important to
continue to research and educate yourself to stay innovative, educated, and inspired."
Jaime Hunt
Integrated Marketing Communications 2011
Vice President and Chief Marketing Officer
Old Dominion University
Norfolk, VA
On September 15, Jaime Hunt became the inaugural Vice President and Chief Marketing Officer at Old Dominion University. Previously, I was the VP and CM/CO at Miami University in Oxford, Ohio.
In her new role, she will be building a progressive, data-driven, and innovative marketing communications office for Old Dominion University, a large, public R1 institution located in Coastal Virginia.
In addition to this new role, she recently launched a podcast on the Enrollify network. Confessions of a Higher Ed CMO with Jaime Hunt provides a deep dive into the challenges and joys of working in higher education marketing. Guests have included Alan Stein Jr., author of Sustain Your Game; VP and CMO for Chapman University (and fellow WVU alumna) Jamie Ceman; President of SimpsonScarborough Jason Simon; ROI and measurement whiz Joshua Dodson; and many others.
"At each university for which I have worked, I have been able to have a transformative impact. During my higher education career, I have been part of four university rebrandings, five website overhauls, and three magazine redesigns; rolled out mobile applications, wayfinding kiosks, podcasts, and virtual tours; and implemented integrated marketing communications models at three institutions."
"Building authentic relationships with others has given me a wide and powerful network of colleagues at higher education institutions across the country. I am honored to be selected as ODU's Vice President for University Communications and Chief Marketing Officer. And, I look forward to partnering with President Hemphill, the senior leadership team, and proud Monarchs on campus, in the community, and beyond to tell ODU's story of transformative excellence and profound impact at both the individual and collective levels."
Tim Lakeberg
Integrated Marketing Communications 2022
Territory Sales Manager
Nationwide Private Client
Toledo, OH
Tim recently took a new role as the Territory Sales Manager for Nationwide Private Client managing the states of Ohio, Indiana and Kentucky. This new role provides him with the privilege of working alongside some of the most talented folks in the insurance industry. As a Territory Sales Manager, he will be focused on establishing new agency relationships, supporting growth and profitability goals, sharing marketing and industry insights, and partnering alongside key agencies within the territory.
"It is such an honor to be a graduate of West Virginia University's IMC program. The program helped me gain a better understanding of data analytics, market research, and crafting a business strategy. These are skills I take into the workplace everyday and am so grateful for having the opportunity to have developed these skills at WVU!"
Shane Stender
Integrated Marketing Communications 2012
Senior Vice President and Managing Partner
SilverBack Advertising
Normandy Park, WA
Shane began working for SilverBack Advertising after completing his degree with WVU and sought an ownership stake in a boutique advertising agency. SilverBack has been an amazing company and grown substantially over the last seven years. In 2022, his partner and himself were able to buy out the previous majority owners shares and he became SVP, focusing on sales and accounts in the company.
"The IMC program was key in giving me the confidence to move my career in a new direction and it's great to see how it has grown in the last 10 years since I completed my degree."
Brittany Murray
Integrated Marketing Communications 2022
Marketing Strategist
West Virginia University
Morgantown, WV
As of July 2022, Brittany became the Marketing Strategist for WVU's Office of Student Wellness, which encompasses Adventure WV, Campus Recreation, Collegiate Recovery, and WellWVU. In her new role, she will lead a team of student workers and GAs in developing and implementing marketing plans and tactics to support the brand, goals and enrollment of the Adventure WV and Campus Recreation programs.
"I am excited to put the tools and knowledge that I've acquired through the IMC program to use in my new role with Adventure and Campus Rec. I'm confident that the program and my professors prepared me to do well in this position."
Judy Moore
Integrated Marketing Communications 2009
Deputy Director of Operations
New River Gorge Regional Development Authority
Beckley, WV
Judy was named Deputy Director of Operations of the New River Gorge Regional Development Authority (NRGRDA), effective July 1, adding to her roles overseeing the West Virginia Hive and Country Roads Angel Network (CRAN).
Judy has been the executive director of the West Virginia Hive since November 2017 where she has built the program to serve a consistent business portfolio of more than 100 incubation and acceleration clients. As the Hive director, she will focus on establishing partnerships and alliances that provide increased access to resources for businesses and entrepreneurs.
"I’ve always been extremely proud of being a graduate of the IMC program. The knowledge and skills gained have been of great value throughout my career."
Marshall DeMeritt
Integrated Marketing Communications 2014
Deputy Program Manager
Synergy BIS
Shepherdstown, WV
Marshall was recently promoted to Deputy Program Manager supporting the IT application development and modernization initiatives of the United States Coast Guard at the Command, Control, Communication, Computer, Cyber and Intelligence Service Center (C5ISC).
"The work my team is performing at C5ISC, on behalf of the United States Coast Guard, is essential to the Coast Guard completing there every day missions across the globe."
Alexa Yaksich
Integrated Marketing Communications 2018
Senior Marketing Associate
Armanino LLP
Pittsburgh, PA - Remote (Company HQ San Ramon, CA)
Alexa recently began a new role as a Senior Marketing Associate at Armanino where she will be managing marketing efforts for Strategy & Transformation, as well as Armanino's Media Agency. This will include events, digital efforts, campaigns and content creation. At the same time, she also began teaching Public Speaking at her alma mater, St. Vincent College, as an Adjunct Professor. She loves making a difference in the student's lives and teaching them everything she can.
"Being an adjunct professor while working professionally has given me a new appreciation for my chosen marketing communication career path. I'm learning something new every single day, from both my employer and my students - and at the same time, able to teach my student's everything I am learning in my marketing career."
Zach Costelnock
Data Marketing Communications 2019
Brand Manager - Parkhurst Dining
Eat'n Park Hospitality Group
Pittsburgh, PA
Zach recently moved back to the Pittsburgh area from Denver, CO and accepted a new position as Brand Manager of the Parkhurst Dining division at Eat'n Park Hospitality Group.
Within this role, Zach be responsible for driving guest engagement and brand affinity for Parkhurst Dining through effective marketing strategies and implementation of go-to-market site-level tools and templates. He will also be the primary Corporate Marketing liaison to Field Marketing, ensuring brand programs and campaigns are resonating with guests and client partners and meeting established KPIs.
"My wife and I welcomed our first child in August and wanted to move a little closer to family. After spending the last seven years in various Field Marketing roles within the alcohol industry, I'm excited to get back to a more office based role which will allow me to spend more time with my growing family."
Jayla Murdock
Integrated Marketing Communications 2021
Prevention Campaign Specialist
National Sexual Violence Resource Center
Harrisburg, PA
After graduating from the WVU Integrated Marketing Communications program with a specialization in digital and social media in December 2021, Jayla received an offer in February 2022 to be the Campaign Prevention Specialist at the National Sexual Violence Resource Center (NSVRC).
As a member of the Communications Department, her role is to assist with messaging, public relations, marketing, social media outreach and publication development. She also coordinates and implements public awareness and prevention activities including the annual Sexual Assault Awareness Month (SAAM) campaign in April, oversees the development of educational and social marketing materials related to the annual campaign and facilitates ongoing communication with constituents including anti-sexual assault advocates, public health representatives and community-based organizations to inform and evaluate the campaign.
"The IMC program prepared me well to step into my new role. During the program I truly appreciated my classmates who were always willing to give clarity or words of encouragement. My goal was to be apart of an organization helping others while combining my love for social media and marketing; I’m very grateful for this opportunity. 'Together, we can end sexual assault.'"
Melissa Cook
Data Marketing Communications 2018
Digital Marketing Manager
PeopleScout
Leesburg, VA
Melissa Cook was recently offered a job as the Digital Marketing Manager at PeopleScout beginning February 21.
"The Data Marketing Communications program helped me grow my analytical skills to really level up my performance at work. I recently accepted a new job and I'm confident that what I learned in the DMC program helped me land my new role!"
Matt Browning
Integrated Marketing Communications 2009
Senior Public Affairs Specialist
USDA National Institute of Food & Agriculture
Kansas City, MO
Matt Browning, IMC Class of 2009, began a new role as a Senior Public Affairs Specialist with the USDA National Institute of Food & Agriculture (NIFA) in December 2021. Headquartered in Kansas City, NIFA funds agricultural research, education and extension programs at the nation's Land-grant Universities, including WVU. Matt's position, remotely based in Charleston, WV, will provide communications and marketing support to internal and external audiences.
The new position is the latest achievement for Matt, who also recently published his third book, "The Definitive Golden Girls Cultural Reference Guide," an encyclopedia of the many pop culture references made on the classic TV series. Published by Lyons Press, it is available wherever books are sold.
"The skills I learned during my time in the IMC program have proven invaluable to every facet of my career, from my work with the USDA to promoting myself as an author. Getting that degree was one of the best decisions I've made."
Mara Lambert
Integrated Marketing Communications 2019
Senior Communications Representative
Mountaineer Gas Company
Charleston, WV
In December 2021, Mara Lambert was offered the senior communications representative for Mountaineer Gas Company, the largest natural gas company in the state. She is responsible for all internal and external communications statewide for the company.
"Thanks to the WVU Integrated Marketing Communications program, I was able to pursue this dream career. I have always wanted to be the head communications professional for a company, and now I am."
Lisa Nguyen
Integrated Marketing Communications 2018
Executive Director of Marketing and Communications
University of California, Davis - College of Engineering
West Sacramento, CA
Lisa Nguyen, a 2018 Integrated Marketing Communications graduate, begins a new role in January 2022 as Executive Director of Marketing and Communications for the University of California, Davis College of Engineering.
Through her time earning her master's degree at WVU, Lisa has been an innovative Marcom leader in a number of industries including sustainable energy, new technology development, aerospace and defense and most recently higher education.
Her new role combines her more than 20 years of marketing and communications experience and unique industry background to help elevate the College's presence. Lisa will oversee and lead strategic integrated marketing and communications for eight departments, 5,000+ students, 28,000+ alumni, 220 faculty and hundreds of staff.
She is passionate about creating integrated messages and leveraging technology to effectively tell a story, build a community, and connect a message to the right audience.
"The IMC program provided me with a broad foundation of skills that prepared me well for developing comprehensive integrated marketing communication strategies and leading a team of Marcom professionals".
Tim Carrico
Integrated Marketing Communications 2022
System Foundation Communications Manager
Premier Health
Dayton, Ohio
Tim Carrico is a proud West Virginian, growing up in Beckley. Since 2019, he has served as Communications Coordinator at Premier Health in the Dayton and Cincinnati region. In his role at the largest health system in Southwest Ohio, he is responsible for promoting and communicating the use of key services internally and externally at five major hospitals, seven emergency centers, seven urgent care facilities, and more than 90 provider offices in the system’s physician network. Last year, alone, the health system served more than 800,000 patients, and four of our five hospitals were named among America’s 100 Best Hospitals by Healthgrades.
Since starting his graduate career at WVU, he has felt more confident in climbing the proverbial career ladder. Through his experience and resume that reflects his current efforts in the WVU IMC program, he has accepted a new position within the health system as their System Foundation Communications Manager. In this new promotion, Tim will lead Premier Health's four hospital foundations' marketing communications initiatives. The foundations are responsible for raising and allocating millions of dollars to help serve patients and their families who are uninsured or underinsured. The foundations, comprised of Miami Valley Hospital Foundation; Good Samaritan-Dayton Foundation; Atrium Medical Center Foundation; and Upper Valley Medical Center Foundation, also support hospital initiatives, staff, and providing funding for new state-of-the-art equipment that benefits patients who may otherwise be forced to drive to a larger city or university medical center for advanced treatment.
"When I joined the WVU IMC program in 2020, I never knew how beneficial this program would be in helping excel my career and growth at the 15th largest hospital in the country, and largest health system in Southwest Ohio.
When my wife and I moved from West Virginia to Ohio, I quickly realized many of the positions in which I was interested required a master’s degree. Being a proud WVU fan, along with knowing several successful IMC graduates, I knew I wanted to become a student of the program to better myself and advance my career aspirations.”
Ashley Willard
Integrated Marketing Communications 2018
Account Executive
Asher Agency
Charleston, WV
WVU gave Ashley the experiences and knowledge that she needed to push forward in the world of marketing. After graduating with an M.S. in Integrated Marketing Communications, she was able to explore the field and land her dream job at Asher Agency as an Account Executive.
"I'm thrilled to represent WVU, especially the IMC program because it has allowed me to bring new ideas to clients by integrating strategies together to better formulate marketing plans. Thank you, WVU, for giving me the memories and the education that has given me the confidence to work with clients and pursue my career goals. Once a Mountaineer, Always a Mountaineer!”
Tom Goss
Integrated Marketing Communications 2022
Chief Brand Officer/ Founder
The Woodward Bicycle Company
Greenville, SC
Tom Goss rediscovering his love of cycling and started his own bicycle brand. He launched The Woodward Bicycle Company in the summer of 2021. Woodward offers artist-designed single speed bicycles and accessories. The first bicycle, designed by Atlanta-based muralist George F. Baker III, arrives this Thanksgiving.
"After working in the engineering industry for 25 years, I enrolled in the IMC program to find a more creative job. The IMC program has provided me with the confidence to create a brand that I am very proud of.”
Krissy Bodnovich
Integrated Marketing Communications 2015
Business Owner
Social Krissy
Morgantown, WV
Krissy Bodnovich recently started her own consulting/digital marketing business at the start of 2020.
"After graduation, I bounced job to job looking for my purpose. The IMC program gave me the knowledge and confidence to start my own Consulting and Marketing business and help other entrepreneurs grow their businesses. I finally feel fulfilled in my work and I thank the IMC program and WVU for that!”
Ryan Wagner
Integrated Marketing Communications 2022
(Future Alumni)
Manager of Operations & Production
John Deere
Cary, NC
Ryan Wagner recently (October) started a new role as the Manager of Production & Operations for the Customer Connections group within John Deere. This new role will be taking his family back to the triangle area as they move on to Cary, North Carolina.
“When I started searching for the next step in my career, I had two primary goals - to join a global brand and stay in North Carolina. After starting the Master's program in Integrated Marketing Communications at the Reed School of Media, I noticed that my resume was earning a little more interest. Then, the job of a lifetime popped up with one of the most recognizable brands in the world - John Deere. Thanks to the IMC program at WVU and the motivation to never give up, I found exactly what I was looking for. A global opportunity in the exact place I wanted to be (Raleigh area). Don't ever stop believing in yourself. I'm a mid-career hire and this role was worth the wait!”
Samantha Joneswood
Data Marketing Communications 2020
Research Analyst
HGTV
Knoxville, TN
Samantha Joneswood (’18, ‘20) received the Margaret Buchanan Cole Young Alumni Award in recognition of her continued servant leadership on behalf of multiple WVU Alumni Association chapters, the John Chambers College of Business and Economics, and the Reed School of Media and Communications. As a student, Joneswood was involved with WVU PRSSA, the American Marketing Association, and the Student Alumni Association while also serving as a Student Ambassador. Joneswood’s career has led her to Knoxville, Tennessee, where she works for HGTV and actively volunteers with the Smoky Mountain Chapter of the WVU Alumni Association.
“Throughout the Data Marketing Communications program, I was provided access to mentors, alumni, and professors who sharpened my analytical skills. It's humbling and rewarding to now serve on the other side of the equation, pouring into the future classes of IMC & DMC students. Once a Mountaineer, always a Mountaineer!”
Nathan Rasnake
Integrated Marketing Communications 2016
Associate Director of Marketing Strategy
University of Virginia's College at Wise
Wise, VA
Nathan Rasnake, a 2016 IMC program graduate and current Higher Education Marketing certificate student, has recently been promoted to Associate Director of Marketing Strategy at the University of Virginia's College at Wise, the only division of the University of Virginia located outside of Charlottesville, Virginia.
In his new role, Nathan serves as the chief social media strategist, overseeing social media strategies, delivering content and campaigns, and aligning branding across all social platforms, across campus departments, developing marketing plans, and proposals that support strategic objectives, and conducting research, insight gathering and competitive analyses.
“The IMC program has opened so many doors for me, specifically aiding me in leading the institutional rebranding project and creation of the Office of Marketing at UVA Wise. Because of the real-world scenarios and projects in the courses, I feel confident in my ability to lead our strategic work in my new role.”
Courtney Woodring
Integrated Marketing Communications 2018
Soliqua 100/33 Marketing Brand Preceptor
Sanofi
Denver, CO
Courtney Woodring was recently promoted to a preceptorship on the Sanofi Diabetes brand team for the US General Medicines unit. Previously she was a Specialty Sales Representative for Sanofi Diabetes. She is now working with the Soliqua 100/33 brand team to market Soliqua 100/33 Direct to Consumers and to Health Care Professionals. The corporate office is in Bridgewater, NJ but because of the virtual offering, she is able to work on the brand team from her home in Denver, CO. Through her time earning her master's degree at WVU and working at Sanofi across various roles and committees, Courtney was able to achieve a marketing role. She is also a member of the Healthcare Businesswomen's Association and volunteer with 350 Colorado, a grassroots environmental organization, as a Social Media/Marketing specialist.
“The Integrated Marketing Communications program at WVU has shaped me as a marketer and provided me with the knowledge, confidence and ability to become a successful working professional.”
Jessica Mannering
Integrated Marketing Communications 2020
Social Media & Content Marketing Manager
Hoffmann Murtaugh
Carnegie, PA
Jessica Mannering, a two-time Reed School of Media and Communications graduate, has recently been promoted to Social Media & Content Marketing Manager at Hoffmann Murtaugh, a virtual media planning and buying agency headquartered in Pittsburgh, PA.
In her current role, Jessica is responsible for implementing a variety of social media, content marketing, and communications tactics and campaigns. Additionally, she assists in overseeing the growth of the ESO (earned, shared, and owned) media department.
“TI never thought I would land my dream position so early on in my career, let alone at an agency. But I have to say, I am truly lucky. I love what I do on a daily basis and I am consistently encouraged to be creative, which is my favorite part of the job. I am blessed to have found such an incredible company that puts the utmost importance on valuing its employees, clients, and vendors.”
Carleen Berdini
Integrated Marketing Communications 2019
Senior Marketing Project Manager
Nebo Agency
Atlanta, Georgia
Carleen Berdini has recently been promoted to Senior Marketing Project Manager at Nebo Agency, a human-centered agency built for the digital age, located in Atlanta, Georgia.
Carleen is responsible for managing the internal execution of digital marketing campaigns across different client accounts. She helps to orchestrate campaigns from strategy to launch to continued optimization across services like SEO, Paid Media, Social Media, Content, Design, PR, Email and Strategy. With her previous experience on the brand side and her Integrated Marketing Communications Master’s Degree from WVU in tow, Carleen will step into more of a leadership role as a Senior Project Manager by supporting the project management team with hiring, onboarding, mentoring and acting as a strategic thought leader at Nebo.
“The IMC program has allowed me to not only have a strong, big-picture understanding of the traditional and digital media landscapes but also the hands-on experience of applying these learnings to real-world scenarios with projects like data analysis, creating marketing strategy proposals, and implementing campaigns, to name a few.”
Allison Akers
Integrated Marketing Communications 2022
Digital Marketing Manager
Vision Technologies
Maryland
Allison Akers recently joined national systems integrator Vision Technologies in July 2021 as the new Digital Marketing Manager. In this newly created position for the company, Allison is responsible for strategy development and implementation of digital marketing campaigns, social media and website initiatives. She will help drive digital demand generation across the company by showcasing why Vision Technologies is the best choice for designing customized company-wide network solutions that run smoothly behind the scenes so that companies can focus on the important things- like running a business!
You can also catch her at a Ravens game, as Vision Technologies is the official audio-visual partner of the Baltimore Ravens.
"I haven't even graduated yet and already this program is paying off ten-fold! From developing brand audits to setting up strategic marketing campaigns to implementing digital storytelling across all channels, I am putting every class in the IMC program to use with confidence in this new role. This program has helped me take my marketing and reputation to the next level."
Joe Gura
Integrated Marketing Communications 2015
Global Storytelling Lead
Microsoft Teams Marketing, Microsoft Corporation
Redmond, WA
Joe Gura joined Microsoft Teams marketing as global storytelling lead in June 2021. In this exciting new position, he will be crafting and landing the product narrative for Microsoft Teams, the fastest-growing application in the company's history.
As part of his duties, he'll work with Microsoft customers, sales teams, partners, journalists, and influencers around the world to ensure they have the clearest picture as to why Microsoft Teams is the best choice for working and living digitally. We used to go to the office- now, we go to Teams!
“I'm delighted to be joining Microsoft Teams Marketing at such an important time. After 12 years at Microsoft, and eight years of continued involvement with the WVU Reed School of Media and Communications, I've learned that the world changes fast, and as integrated marketers, we have a unique opportunity and ability to tell that story.”
Kellie Coffey Price
Integrated Marketing Communications 2016
Global Products, Marketing Communications Manager
Owens & Minor
North Carolina
Kellie joined the Global Products Division of Owens & Minor February 2021. In her role, she supports the HALYARD product brand, which includes facial protection and sterilization wrap manufactured in the Americas.
“During such a crucial time in healthcare, it has been great joining a company with a long history of producing quality PPE. I love blending my love for healthcare and marketing to make a small impact.”
David Hazelton
Integrated Marketing Communications 2016
Design Director
ProShares
Washington, DC
In addition to his role as Design Director for ProShares, David Hazelton likes to give back to the community by volunteering his time and talents to the Florida Occupational Health Conference (FOHC). This annual meeting of occupational health nurses was cancelled last year as many of the members found themselves on the frontlines of the COVID-19 pandemic. The campaign David developed for the upcoming 2021 conference celebrates the sacrifices and accomplishments of nurses over the last year, and was recognized with a “Health + Wellness Design Award” by Graphic Design USA Magazine.
“The nurses are the true heroes of the COVID-19 pandemic. I am happy I can give back to them through IMC.”
Yanique Johnson
Integrated Marketing Communications 2017
Assistant Director
EY (Ernst & Young)
Los Angeles, CA
Yanique Johnson is the new Assistant Director in the Brand Marketing & Communications division at EY (Ernst & Young) in Los Angeles, CA.
She strategically positions EY’s distinctive brand by leading the implementation of a wide range of integrated marketing programs, including an EY Entrepreneur Of the Year® program, buyer programs, and the use of digital and social media marketing.
She also collaborates with The EY Entrepreneurial Winning Women™ program that identifies ambitious women entrepreneurs and provides them with the advice, resources and access they need to unlock their full potential; as well as the Entrepreneurs Access Network (EAN), which helps African America and Latinx companies bridge the disparity gap and achieve new heights as a business accelerator program. These programs leverage EY tools, services, events, and professionals to help companies scale and grow by complementing their current leadership activities.
"It's a privilege to work with innovators, creators & disruptors who are building a brighter future for the world around us."
Christopher Morlock
Integrated Marketing Communications 2021
Campaign Program Manager
West Virginia University Foundation
Morgantown, WV
Following graduation (2021) from the M.S. IMC program, Christopher will start as the Campaign Program Manager with the West Virginia University Foundation. He is moving on from his previous role as the the College Recruitment Specialist for the WVU John Chambers College of Business and Economics.
This is a new position that will allow him to launch a new digital fundraising platform with the foundation, create content with their team, and serve as the person of contact for campaign volunteers. This exciting new role will allow him to utilize his education and skills from the IMC program and his previous experience from WVU.
"The IMC program equipped me with the skills and understanding it takes to launch full campaigns. This degree has enhanced my current position and will directly impact my new role with the WVU Foundation. As an IMC student who pursued the Creative Strategy AOE, my creative freedom felt limitless. This was my most enjoyable, influential and valuable degree I have pursued. The faculty members were engaging in every class and I consider them mentors, friends, and colleagues now."
Andy Stofleth
Integrated Marketing Communications 2017
Executive Director
SBP
Bahamas
Alumni on the Move, SBP Executive Director Andy Stofleth, was recently recognized by the Prime Minister of the Bahamas for SBP’s contributions to retrofit the Rand Memorial Hospital and four clinics across the Bahamas with water purification systems following Hurricane Dorian. Stofleth and his team established a public-private partnership with with the Bahamas Public Hospitals Authority, CDC Foundation and Water Mission to scope, design and build each system to not only produce enough clean water for each hospital and clinic, but the surrounding community in future emergencies. For the last 18 months, the Stofleth and partners invested their time, resources and passions to complete this long-term recovery program.
"It was an amazing experience working with the Bahamian government and our non-profit partners to make this community resilience project a reality."
Alicia Stachura
Integrated Marketing Communications 2020
Non-profit Integrated Marketer
Middle TN
Murfreesboro, TN
Alicia Stachura was nominated by RUTHERFORD Cable for the 2021 ATHENA INTERNATIONAL AWARD for Young Professionals. The Young Professional Leadership Award recognizes an emerging leader under age 40 who demonstrates excellence, creativity and initiative in her profession, gives back to the community and serves as a role model for young women.
John Baldridge
Integrated Marketing Communications Graduate Certificate 2015
Director, Digital Marketing and Communications
Carnegie Mellon University's College of Engineering
Pittsburgh, PA
John Baldridge was recently promoted to Director of Digital Marketing and Communications at Carnegie Mellon University's College of Engineering. John works on the marketing and communications team where they are responsible for promoting research such as autonomous vehicles, 3-D printing heart muscle tissue, and exoskeletons—just to name a few.
Nastausha Hefner
Integrated Marketing Communications 2018
Marketing Manager
STOCKMEIER Urethanes USA, Inc.
Clarksburg, WV
Nastausha started at STOCKMEIER Urethanes USA, Inc., a global polyurethane systems manufacturer, after nearly seven years in healthcare at Stonewall Jackson Memorial Hospital. Originally hired to work only for the US operations, the company quickly realized that Nastausha would be excellent in international marketing due to her advanced interpersonal skills. After just one year at STOCKMEIER Urethanes, she was promoted to Marketing Manager where she works closely with colleagues around the world including Germany, France, the United Kingdom, the Middle East and many other locations. Her focus is to ensure that the company’s global marketing initiatives are met, and that consistent harmonized branding and messaging are created and maintained.
"I am excited to continue learning more about the polyurethane industry and help an incredible company continue their success in an ever-changing market. I never thought I would see a master’s degree hanging on my wall, but here I am looking at it. I am so grateful to have had the opportunity and learn from some AMAZING professors in a great program at WVU. Go Mountaineers!"
Jennifer Yurko
Integrated Marketing Communications 2014
Senior Manager, Brand Insights & Analytics
Samsung Ads
New York City, NY
Jennifer was recruited to Samsung Ads from Effectv, the advertising sales division of Comcast, where she most recently served as Director of Data Innovation and Insights and specialized in ad exposure analysis and attribution methodology and launched Comcast Spotlights first TV and Digital Attribution product. As part of Samsung Ads, she will provide brand clients, and the client teams that support them, with strategic insights and analytics to help clients achieve their goals by applying Samsung data, research, and technology, as well as third party data.
"I'm most excited to work with their coveted ACR data and eventually integrate mobile into the Samsung Ads platform of offerings."
Patrick Delaney
Integrated Marketing Communications 2013
Director, External Affairs
Committee on Agriculture, Nutrition and Forestry, United States Senate
Washington, D.C.
Patrick Delaney (MS, IMC 2013) started in January as director of external affairs for the Senate Committee on Agriculture, Nutrition, and Forestry under Chairwoman Debbie Stabenow of Michigan. In this role, Delaney will oversee coalition building, stakeholder outreach, and industry affairs. Previously, he was the chief spokesperson for House Agriculture Committee under Chairman Collin Peterson of Minnesota, and for ten years prior handled policy communications for the American Soybean Association and the United Fresh Produce Association.
"So much of what I do is 'other duties as assigned,' in that it doesn't fall neatly into one category of communication or another. That's the best thing that the IMC program gave me: a firm grounding in a broad range of disciplines that combine to help make me a more effective communicator overall. With that, it's easier to help different stakeholders and different publics understand the policy we're working on in a way that generates buy-in and helps us be successful."
Adrienne King
Integrated Marketing Communications 2006
Vice President for University Marketing and Communications
University of Toledo
Toledo, OH
Adrienne King has been promoted to serve as UToledo’s vice president of marketing and communications. King has led institutional crisis communications efforts during the COVID-19 pandemic and provided direction for the rebrand efforts of UToledo and more recently, UTMC. Her teams have won numerous awards for their creative work to support enrollment initiatives and crisis communications efforts.
"I'm honored to serve The University of Toledo in this new role, working alongside some of the most talented marcomm professionals in the business. I apply the the knowledge and skills I learned in the WVU IMC program every single day. It was, and continues to be, one of the best investments I ever made!"
Jason Martin
Integrated Marketing Communications 2013
Manager, Marketing Operations
Memphis Grizzlies
Memphis, TN
As of February 1, 2021, Jason was hired as Manager of Marketing Operations for the Memphis Grizzlies. In this role, he will drive effective cross-functional teamwork and be the champion of collaboration and communication. The Marketing Operations Manager is instrumental in establishing and managing the marketing business processes of the organization. It will be the responsibility of this critical resource to build and manage the Business Operations Campaign Calendar, align stakeholders, create and maintain project schedules, determine interdepartmental dependencies, track progress and proactively communicate risks to stakeholders.
"Getting my IMC master's degree from WVU continues to pay off for me in my career. While tools and resources may change, the fundamentals remain the same. Having a firm understanding of all aspects of communications (advertising, creative strategy, graphic design, pr, social media, etc.) gives me an advantage over marketers and communicators who specialize in a single area. The IMC program was the best investment I made into myself."
Caitlin Young
Integrated Marketing Communications 2018
Client Success Manager
Responsival
Pittsburgh, PA
Caitlin recently accepted a position at Responsival, a Pittsburgh based digital marketing
agency. She will be working as a Client Success Manager, ensuring that new and
existing clients from Responsival's list of 200+ businesses have everything they
need - whether it's a new website or content marketing - to be successful.
Photo Credit: Tony Moux
"I am so excited to be starting with this phenomenal company. This opportunity will allow me to blend the skills I learned at WVU with my passion for customer service. I can't wait to make a difference for businesses across the country and help them reach their goals."
Kat Shanahan
Integrated Marketing Communications 2015
Data Marketing Communications Master's Certificate 2020
Vice President, Marketing & Business Engagement
Wisconsin School of Business Center for Professional & Executive Development
Madison, WI
As of January 1, 2021, Kat was promoted from Senior Director of Strategic Marketing to Vice President, Marketing & Business Engagement. In this new role, she will oversee both the marketing and business engagement (sales) teams. The business engagement team is responsible for working directly with clients to understand the challenges their businesses are facing and then work with their team of consultants and instructors to identify a customized solution that will meet their needs.
"The master's certificate in data marketing communications was the perfect compliment to my master's degree in IMC. Together, these programs helped me to become more strategic and ensure all of our marketing efforts were aligned to our organizational goals."
Justin Neal
Data Marketing Communications 2022
(Future Alumni)
(Future Alumni)
Marketing Operations Analyst, Customer Success
UKG
Raleigh, NC
After completing his first semester in the Data Marketing Communications program, Justin has landed a new position as a Marketing Operations Analyst at UKG. He will focus on creating and managing digital engagement workflows, manage the data and logic needed to deliver successfully automated campaigns, and work with multiple teams across UKG to help deepen customer relationships and engagement. Justin is excited to continue through the Data Marketing Communications program and to be able to use what he learns day-to-day in his new role.
"I'm thrilled to bring a level of expertise in data marketing to UKG, and am excited to continue to apply the knowledge I learn in the program to my role every day!"
Seth Ball
Integrated Marketing Communications 2019
Social Media Analyst
Circle K Convenience Stores
Charlotte, NC
Seth recently accepted a new role as Social Media Analyst on the Global Marketing Team with Circle K Convenience Stores. In this role, he will assist with and execute the social media strategy for Circle K, collect and analyze data related to social media marketing campaigns and provide data-driven insights to support increasing Circle K's social media presence and gaining visibility for the Circle K brand among consumers and strategic partners.
"I'm incredibly excited to join the Global Marketing Team at Circle K! I am also extremely grateful for the education I received as a student in the IMC program at WVU. This program has been very beneficial to me already in my young career, and I am excited to see what the future holds. Let's go!"
Kaitlyn Lopez
Integrated Marketing Communications 2020
Social Media Coordinator
TrueSense Marketing
Warrendale, PA
Kaitlyn was recently promoted to Social Media Coordinator at TrueSense Marketing. She will be working on the social execution of children’s hospital, food banks and Meals on Wheels clients, as well as monitoring the success of campaigns.
"I'm excited to work with a strong team that aids nonprofits with their fundraising efforts."
Shane Carlisle
Integrated Marketing Communications 2018
Public Relations Manager
Academy Sports + Outdoors
Houston, TX
Shane Carlisle was promoted to Public Relations Manager at Academy Sports + Outdoors. In his new role, Shane oversees earned media, community relations, crisis communications, media relations, and media training for the retail company. The promotion also comes at an exciting time as Academy Sports + Outdoors goes through an initial public offering.
Michelle Forshner
Integrated Marketing Communications 2020
Sr. Manager, Digital Customer Experience
Genentech
San Francisco, CA
Michelle Forshner was promoted to the role of Senior Manager, Digital Customer Experience, this summer! Michelle has worked with San Francisco Bay Area-based biotech company Genentech for five years, working primarily within the arm of digital marketing. After contributing CX enhancements, launching two products, managing several cross-portfolio projects for the team, and completing her MS in Integrated Marketing Communications from West Virginia University, Michelle was promoted to Senior Manager. "Michelle consistently demonstrates strong subject matter expertise, excellence in delivery, and cross-channel leadership. She has played an instrumental role in some key portfolio-wide projects for Genentech."
Eric Winkfield
Integrated Marketing Communications 2016
Vice President
M Booth
New York, NY
Eric Winkfield will oversee diversity, equity and inclusion efforts at both M Booth and M Booth Health as Vice President.
Toyin Awesu-Uhuegbu
Integrated Marketing Communications 2012
Director of Communications, Congressional Black Caucus
U.S. House of Representatives
Washington, DC
Toyin Awesu-Uhuegbu currently serves as the Director of Communications for the Congressional Black Caucus for the U.S. House of Representatives. As the Director of Communications, Toyin works with the collective body of Black lawmakers in Congress to create awareness about critical issues to the African-American community and the legislative policy response of the Members on these issues.
"With so much at stake in 2020 for Black America, I couldn't have picked a better time to support the work of the Black lawmakers in Congress fighting for policies to ensure that every American has access to the American dream."
Nathan Pieratt
Integrated Marketing Communications 2013
Head of Marketing
SWIPEBY
Lexington, NC
Nathan Pieratt is the head of marketing for the startup SWIPEBY and has successfully launched a crowd investment campaign on the platform Republic.co. Nathan has helped the company raise over 170K in a week for this campaign.
Ashlee Sweigart
Integrated Marketing Communications 2018
Sr. Manager, Marketing
TE Connectivity
Harrisburg, PA
Ashlee Sweigart recently received a promotion to Sr. Manager, Marketing for the Global Application Tooling division at TE Connectivity. This role has allowed her to be part of the leadership team and define the marketing strategy.
"This was an exciting move for me as my role was previously focused on Digital Marketing, but my personal development goal was to move into a broader-focused Marketing leadership position."
Tommy Morgan
Integrated Marketing Communications 2017
Public Relations Manager
Avalara
Durham, NC
Tommy Morgan was recently recognized for his work leading the public relations team and driving integrated campaign across Avalara's marketing teams. This recognization, "Brand Champ," was awarded during the company's bi-annual marketing awards event.
Lauren Loyless
Integrated Marketing Communications 2016
Public Affairs Region VI
FEMA
Dallas, TX
Lauren Loyless recently accepted a position with FEMA in the Region 6 Office of External Affairs. She is currently pursuing a Ph.D. in Public Affairs at The University of Texas at Dallas.
Brian Gallaher
Integrated Marketing Communications 2014
Manager, Digital Marketing
Strategic Property Partners
Tampa, FL
Brian Gallaher managed a large digital marketing and communications project to launch a brand new website for Water Street Tampa. The new digital hub for Water Street Tampa will serve as a brand education and awareness platform, as well as a marketing and leasing tool for the urban development in downtown Tampa's waterfront.
Alexandra Ritchie
Integrated Marketing Communications 2018
Marketing and Communications Recruitment Coordinator
University of Wisconsin-Green Bay
Waukesha, WI
Alexandra Ritchie recently wrote an open letter to the UW_Green Bay community to change the narrative around the barriers that higher education serves to demolish and created a website for UWGB's inclusive excellence department. She was asked to be apart of WBAY's segment Power 2 Change, a series focusing on the stories of Black people in the Community.
Jordan Smith
Integrated Marketing Communications 2018
Senior Admissions Counselor
West Virginia University Institute of Technology
Charleston, WV
Jordan Smith was recently promoted to Senior Admissions Counselor at WVU Tech in Beckley, WV.
"It was a dream of mine to attend WVU as a kid, to now call myself an alum, and an employee of this storied university is more than humbling. There is no way I would have qualified for my recent promotion without my IMC degree. I owe my recent success to this program and all of the professors that guided me along the way!"
Amanda Sains
Integrated Marketing Communications 2014
Head of Marketing
Joolies Organic Medjool Dates
Venice, CA
Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She launched the brand at the tradeshow Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors.
"I have been in the Food & Beverage CPG Space for the last 7 years brand building startups to 300+ doors. I've led rebrands and helped start completely new brands with strong hats in both marketing and sales. It is such a fun space to be in as a marketer, especially for those young, scrappy and healthy/wellness-focused folks out there, I highly encourage anyone and all to explore working in the food & beverage CPG industry."
Jose Huitron
Integrated Marketing Communications 2012
Director of Student Innovation Programs
Cal Poly San Luis Obispo and the Center for Innovation and Entrepreneurship
Santa Maria, CA
Jose Huitron has moved into the role of Director of Student Innovation Programs with Cal Poly San Luis Obispo and the Center for Innovation and Entrepreneurship.
"I have the awesome opportunity to both build entrepreneurs and help them launch new startups. The sky is the limit!"
Beth Michalec
Integrated Marketing Communications 2006
Assistant Professor of Corporate Communications & Internship Coordinator
Penn State University
Center Valley, PA
Beth Michalec was promoted to Assistant Professor of Corporate Communication at Penn State Lehigh Valley. She also recently earned her Ph.D. in Rhetoric from Duquesne University and defended her dissertation titled "Opening Gates: Elevating Corporate Social Responsibility Communication and Strategic Philanthrocapitalism for Positive Social Change." Additionally, she was selected as Fulbright Specialist 2019-2023 and has received various awards.
Stephanie Marchant
Integrated Marketing Communications 2014
Lead First Year Seminar Instructor
Reinhardt University
Waleska, GA
Stephanie Marchant is the Lead First Year Seminar Instructor at Reinhardt University, mentoring new faculty and graduate assistants within the group after spending time as an adjunct professor and graduate admissions team.
"The IMC program at WVU provided me with the opportunity to pursue a career in higher education, and the relationships with classmates and professors provided a strong foundation for how I approach teaching. Now I have students looking to me for advice, and even referred a recent graduate from Reinhardt to the IMC program this year. I am proud to be a Mountaineer!"
Alexandria Savage
Integrated Marketing Communications 2018
Multimedia Journalist
WFXR News
Mount Pleasant, SC
Alexandria Savage recently started a job in Roanoke Virginia as a reporter for WFXR News.
Nicole Lightbourne
Integrated Marketing Communications 2015
Web, Social Media & Analytics Lead
Raytheon Missiles & Defense
Dallas, TX
Nicole Lightbourne has been promoted to the Web, Social Media & Analytics Lead at Raytheon Missiles & Defense.
Francie Williamson
Integrated Marketing Communications 2010
Communications Coordinator
Department of Psychiatry at University of Iowa Hospitals and Clinics
Iowa City, IA
Francie Williamson became the Communications Coordinator for the Department of Psychiatry at University of Iowa Hospitals and Clinics.
M. Patrice Johnson
Integrated Marketing Communications 2018
Marketing and Public Relations Director
Arts Huntsville
Huntsville, AL
M. Patrice Johnson was recently named the Director of Marketing and PR for Arts Huntsville and PR for Arts Huntsville in Huntsville, AL. Arts Huntsville is a non-profit organization whose main goal is to help others engage with local arts, entertainment, and culture as well as support our mission of improving our community and schools by enabling access to high-quality arts programming and education. In addition, we organize and host numerous arts and music festivals throughout the year.
"As an active duty military spouse, this program allowed me to still be able to have my own career while traveling due to my husband's. I was fortunate enough to not only be able to get great industry knowledge from the program — I was also able to start a great career that I love!"
Fiona Green
Integrated Marketing Communications 2013
Sr. Marketing Manager
Amazon Advertising
New York City, NY
Fiona Green joined Amazon as Sr. Marketing Manager on the brand team for Amazon Advertising, based in New York City. In her role, she leads the team's campaign strategy to elevate Amazon Advertising's position in the advertising industry. Recently, she launched a new executive interview series to hear how industry leaders are responding to recent global events, like COVID-19. The first interview of the series featured Mark Read, the global CEO of WPP, the world's largest advertising agency.
Angel Fitzpatrick
Integrated Marketing Communications 2015
Communications Strategist
NASA's Marshall Space Flight Center
Huntsville, AL
Angel Fitzpatrick was named the communications strategist at NASA's Marshall Space Flight Center in July 2019.
"It is an exciting time to be working at NASA and I am very proud to be working on strategic communications plans for multiple projects, events, international symposiums, and for the Marshall Space Flight Center."
Lillian Lalo
Integrated Marketing Communications 2017
Sponsored Content Reporter
Nexstar Media
Birmingham, AL
Lillian Lalo has used her IMC degree to become a "Sponsored Content Reporter" for Nexstar Media, allowing her to combine her news reporting role into a marketing role. She has also started a podcast, "Toxic Positivity" to spread education about the pitfalls of multilevel marketing companies.
"Since graduating from the Integrated Marketing Communications Masters program at WVU, my career has excelled in ways I would never have dreamed without my higher education. My job gives a platform for sponsored storytelling! I like to call it a 'PR professionals dream.'"
Sherrel Sampson
Integrated Marketing Communications 2013
Founder & CEO
Canviiy
Tampa, FL
Sherrel Sampson is the Founder & CEO of Canviiy®, an innovative, organic-based health and wellness brand. Canviiy has official partnerships with Moffitt Cancer Center®, USF Health®, Tampa International Airport® and has been featured by renowned media outlets including Allure, SHAPE, ESSENCE, Black Enterprise, AspireTV, POPSUGAR and named a semifinalist in the HSN/Good Housekeeping Entrepreneurs’ Competition.