My Marcom Story

My Marcom Story: Alex and John McPherson

Alex McPherson, M.S. Data ’17, and his father, John, M.S. IMC ’13, both share a common interest in the marketing and communications landscape. While Alex was in his undergraduate studies, his dad was also in school at WVU for his master’s degree.

My Marcom Story: Patrick Long

Patrick Long, M.S. Data '23, shares his experience in the Data Marketing Communications online program.

My Marcom Story: Justin Hoot

In the busy city of Chicago, Justin Hoot, Director of Client Services at Someoddpilot, found his calling. With a successful career, family to care for and the need to seek knowledge, Hoot took his journey through the WVU IMC program.

My Marcom Story: Maleehah Saab

Maleehah Saab wasn't following the most conventional path. After graduating with a degree in criminology, she found herself adrift in a sea of career options, none of which sparked a genuine passion.

My Marcom Story: Emma Magruder

As a recent graduate navigating into adulthood, Emma Magruder shares her journey from uncertainty to clarity, from student life to professional aspirations. Graduating from the Integrated Marketing Communications Program.

My Marcom Story: Neal Stewart

Neal Stewart's journey from a seasoned professional in the beer industry to Vice President of Marketing at Dan-O’s Seasoning in Louisville, Kentucky, is a testament to the transformative power of education.

My Marcom Story: Russ Scalf

In a world where communication is key, military service members face unique challenges in staying relevant and adaptable in the world of integrated marketing.

My Marcom Story: Harrison Andrews

Harrison Anderson, a video marketing manager and creative strategist for a global brand, faced the common dilemma of juggling work, family and education.

My Marcom Story: Damilola Fasinu

Damilola Fasinu, affectionately known as Dami, is an entrepreneur, involved community member and professional individual on a remarkable journey for her third master's degree in the Integrated Marketing Communications program at West Virginia University.

My Marcom Story: Adelyn Nottingham

Adelyn Nottingham, originally a public relations major, sought a comprehensive education in marketing, aiming for a full-circle understanding of the profession.

My Marcom Story: Desirae Lindow

Desirae Lindow, Integrated Marketing Communications ‘22, shares how her time in the IMC program gave her a sense of confidence in her rapid career growth.

My Marcom Story: Robin Rectenwald

Robin Rectenwald, Integrated Marketing Communications ‘18, shares her journey into working in an agency and how her IMC degree helped guide her in client services.

My Marcom Story: Alexis Schnell

Lexi Schnell, Integrated Marketing Communications ‘19, shares how her time in the IMC program has guided her career development.

My Marcom Story: Kirsten McAlpin

Kirsten McAlpin, Integrated Marketing Communications ‘23, shares her professional journey and how she decided on West Virginia University.

My Marcom Story: Fiona Green

Fiona Green, IMC ‘13, came to the program with a growing interest in marketing and now serves as the head of branded content with Amazon Ads.

My Marcom Story: Erin Robinson

Erin Robinson, IMC ‘22, already had her own marketing and design business before she thought about pursuing a master’s degree. Her time in the WVU IMC program gave her the additional knowledge to grow the services of her business and help it flourish.

My Marcom Story: Lindsay Fanning

Lindsay Fanning, IMC ‘23, came to the program with one major thing in mind — feeling prepared to get a job in the industry. A big girl job, as she called it, was her top priority and goal for the WVU IMC program.

My Marcom Story: Kelly Greathouse

Full-time mom. Full-time job. And… grad school? For Kelly Greathouse, current Data Marketing Communications student, pursuing a graduate degree was not an immediate decision, but it is one she has not regretted since she started the journey.

My Marcom Story: Julia Aloisi

Julia Aloisi, Digital Marketing Communications ‘23, shares her journey through the Digital Marketing Communications program and how it has set her up for her professional journey.

My Marcom Story: Liz Thompson

Hear from Liz Thompson, a M.S. IMC '22 graduate and part of the first DINFOS cohort, as she shares her experience in the program.

My Marcom Story: Isaac Mei

Isaac Mei, IMC ‘17, discusses his time in the IMC program and how it has affected his career trajectory.

My Marcom Story: Kaylea Schule

Kaylea Schule, IMC ‘21, shares her journey through the IMC program and how she has used the learn it today, apply it tomorrow mindset.

My Marcom Story: Jesef Williams

The foundation of any role in the communications industry is strong writing skills, and for Jesef Williams, IMC ‘22, he gained this through his seven-year stint as a journalist.

My Marcom Story: Alexis Rogers and Leah Schoolcraft

Online programs can be daunting since there are few in-person interactions with classmates and instructors, but for Alexis Rogers and Leah Schoolcraft it led to a lifelong friendship.

My Marcom Story: Adam Payne

For Adam Payne, Digital Marketing Communications ‘22, grad school was never part of the plan. While getting his undergraduate degree in journalism in the Reed School of Media and Communications, Covid-19 hit and changed his plans.

My Marcom Story: Brittany Murray

Brittany Murray, M.S. IMC ‘22, came to the IMC program to make the leap from her journalism background to her role in marketing communications. When Covid-19 hit and she was laid off she knew she had to make the most of her time in the program.

My Marcom Story: Gina Amsellem

Art director. Creative director. Brand manager. Gina Amsellem, M.S. IMC ‘23, came to the WVU Marketing Communications Online Graduate Program with one thing in mind — being an ideator.

My Marcom Story: Mary Padilla

Mary Padilla, Data Marketing Communications ‘22, came into the program with a wealth of knowledge and professional experiences already under her belt, but she knew she had more to learn and to share.

My Marcom Story: Shane Stender

Shane Stender, IMC ‘12, found his career path due to his time in the IMC program. Currently, Shane serves as a managing partner of SilverBack Advertising in Seattle, Washington, because of his time in the IMC program which he started in 2010.

My Marcom Story: Brienna Schuette

Brienna Schuette was on the market for a masters degree, but she knew she didn’t want an MBA, the most common program around her in her hometown in Minnesota.

My Marcom Story: Brandy Lawrence

With a background in business and a knack for creativity, Brandy Lawrence was looking for a way to combine two of her strengths to excel her career. That’s when she found the Digital Marketing Communications program at West Virginia University.

My Marcom Story: Eric Winkfield

The industry is always changing. With new trends, technologies, innovation and ideas, the industry isn’t the same as it was ten, five or even one year ago. This is why Eric Winkfield, a 2016 graduate, decided to pursue the IMC program at WVU.

My Marcom Story: Julia Lienhard and Serafina Maerten

An online program can be daunting since there are few in-person interactions, but for Julia Lienhard and Serafina Maerten, fall 2022 graduates from the Data program, embracing the online learning environment didn’t mean going through the program alone.

My Marcom Story: Whitney Humphrey

In 2020, everyone’s world was turned upside down with the onset of the Covid-19 pandemic. For Whitney Humphrey, she faced even more personal and professional upheaval along with everything else that was changing.

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